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Product Marketing Manager, Growth Marketing (R-10910)
Posted on 2/26/2022
INACTIVE
Locations
Jacksonville, FL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Data Analysis
Data Science
Marketing
R
Research
Segment
Requirements
  • A BA/BS degree; MBA a plus
  • 5+ years of professional experience
  • 3+ years in product marketing and growth roles
  • Extensive knowledge of email and paid marketing for both acquisition as well as lifecycle marketing
  • Strong quantitative ability and excellent written and oral communication skills
  • Comfort in a face-paced, entrepreneurial, start-up environment
  • Experience with testing platforms and analytics tools and marketing automation platforms
  • Experience working in an Agile organization, working in cross-functional teams/pods/verticals
  • Experience working for a high-growth product or service preferred
Responsibilities
  • Identify and segment target customers, their pain points and needs through qualitative and quantitative research and solutions to meet those needs
  • Own product messaging and develop value propositions, positioning and go-to-market strategies for our SMB products
  • Shape product roadmaps by collecting, distilling and delivering user and business insights
  • Develop and test tailored value props for new and existing features and experiences within the product portfolio
  • Lead the go-to-market strategy, including how we customize messages to light up marketing channels and effectively reach our audiences
  • Set growth and retention targets and create quarterly marketing plans to meet them
  • Be the link between product and marketing teams to execute growth, early retention and re-engagement solutions across all owned and paid channels
  • Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel
  • Partner with channel partners to conceive of and implement email, paid media, in-product and offline campaigns
  • Analyze findings, report on KPIs and present recommendations
  • Review competitor products and marketing and drive ongoing differentiation
  • Partner with cross-functional teams like Product, Data Science, Operations and Marketing to deliver against the product roadmap through experimentation, pilots and scaled launches
Dun & Bradstreet
Business intelligence products for companies
Company mission
Dun & Bradstreet seeks to create a global network of trust enabling clients to turn uncertainty into confidence, risk into opportunity, and potential into prosperity. The company is building on its world-class data and analytics—Dun & Bradstreet Data Cloud—to deliver more data and deeper insights.
Benefits
  • Medical and Prescription Drug: Comprehensive coverage through a choice of a Preferred Provider Organization (PPO) plan and Consumer Directed Health Plan (CDHP). The CDHP plan has a Health Savings Account (HSA) option. D&B contributes to the HSA each year.
  • Dental: Insurance including preventive care, basic care, major care and orthodontia
  • Vision: Coverage for routine eye exams and prescription lenses, frames and contact lenses
  • Health Care Accounts: Set aside before-tax dollars to pay for eligible health care expenses. You can choose a Healthcare Flexible Spending Account (FSA) or Health Savings Account (HSA).
  • Life Insurance: Company paid life insurance, as well as additional coverage including Basic, Supplemental, Spouse or Domestic Partner, and Child
  • Accidental Death & Dismemberment Insurance: Benefit that provides a payment if you suffer an accident that is fatal or dismembering
  • Business Travel Accident Insurance: Benefit that provides a payment if you are injured or die as a result of an accident while traveling on Company-approved business
  • Short-Term Disability (STD): Company provided benefit that offers you income protection for absence due to nonwork-related injury or illness
  • Long-Term Disability (LTD): Coverage that picks up when your STD ends. It provides income protection if you become totally disabled and are unable to work after 180 days of continuous disability.
  • Critical Illness Insurance: Insurance that is intended to supplement your medical and disability coverage. It provides a lump-sum benefit in the event you (or a covered family member) are diagnosed with a covered condition, such as cancer, heart attack, and more
  • Hospital Indemnity Insurance: Provides a lump-sum benefit to help you pay for costs in the event you (or a covered family member) are hospitalized.
  • Accident Insurance: Provides a lump-sum benefit to help you (or a covered family member) pay for costs for a covered injury and related services
  • 401(k) Plan: Retirement plan into which you can make before-tax, Roth and after-tax contributions; company match is available along with a wide range of investment options
  • Personalized Planning & Advice (PP&A): Assistance with 401(k) investment decisions and financial wellness
  • Dependent Care Flexible Spending Account (FSA): Set aside before-tax dollars to use towards eligible dependent child or adult care services
  • Legal Insurance Plan: Insurance plan that provides you with prepaid legal services to help you address a wide range of legal matters (i.e. home purchase, will creation, small claims court, dispute with a home contractor, and much more)
  • Home and Auto Insurance: Special group rates and discounts on protection of your home, car and other personal property
  • Commuter Benefit: Pay for your commuting expenses through before-tax payroll deductions
  • Pet Insurance: Plan that reimburses you for expenses incurred for covered services
  • Vacation days: 20 days and you are eligible to earn more based on your years of service
  • Holidays: 9 paid days that coincide with the national holidays when our US offices are closed, plus one floating holiday of your choice
  • Volunteer Days: Two days per year to volunteer
  • Unsick Day: One paid day off to visit the doctor when you are not sick
  • Paid Maternity & Paternity Leave: Up to 16 weeks of paid leave for the primary caregiver, and up to 2 weeks of paid leave for the secondary caregiver
  • Employee Assistance Program (EAP): Free confidential support, including access a network of professional counselors, and referrals on resources for everyday needs
  • Adoption Assistance: Reimbursement for eligible expenses related to adopting a child
  • Education Assistance: Provides financial assistance for outside education to enable team members to achieve greater results in their current position and/or to prepare team members for future assignments within Dun & Bradstreet
Company Values
  • Data-Inspired - We’re passionate about the power of data. It’s at the heart of everything we do.
  • Relentlessly Curious - We embrace the change in the world around us. We know it brings new problems to solve, new things to learn and new ways to grow.
  • Inherently Generous - We succeed by helping others succeed. We openly share our time and talent, and we confidently welcome the help of others.