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Full-Time

Multicultural Director

Posted on 9/29/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior, Expert

Bloomfield Hills, MI, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • B.A. or B.S. in Advertising, Marketing, humanities, liberal arts, or related fields
  • 8+ years of media planning experience with concentration in culture-first Strategy & Planning across Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ+
  • Agency experience highly preferred
  • 5+ years of experience in a management capacity
  • Adept at injecting ideas, innovation, and leading industry developments into planning assignments
  • Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
  • Demonstrates an ability to be curious and passionate about our client’s business
  • Strong media partner relationships and marketplace understanding across diverse-owned and diverse-targeted partners
  • Proven experience and success in presenting plans to senior-level clients and influencing top level client decisions related to media strategy and implementation
  • Detail-oriented and proven ability to thrive in a fast-paced environment
  • Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI. Must understand its capabilities and applications to translate data into actionable culture-first insights.
Responsibilities
  • Leads the development of Inclusive, Multicultural, and DEI communications strategies that activate consumer insights, drive innovation for clients, and provides structure for brand channel presence/priorities.
  • Distills client briefs and translates them into a culturally relevant & insights-led media strategy and activation brief with clear media objectives. Works collaboratively with broader Strategy team to analyze client business situation to identify key opportunities to reach and connect with diverse consumers.
  • Build audience profiles and insights that illustrate diverse consumer behavioral and psychographic motivations. Go beyond demographics and top-level findings to deliver insightful illustration on consumer habits, preferences, and channel behaviors that are rooted in culture.
  • Supports development of and identifies key roles for diverse consumers, diverse-reaching and diverse-owned media partners, and targeting tactics. Helps to define how media should deliver on a holistic strategy while accounting for diverse audience nuances and barriers.
  • Has a stakeholder role in product and process innovation, including briefs, workshops, channel planning work sessions, and other team collaborations to enhance how we use communications to help our clients’ business when it comes to diverse consumers and the diverse-reaching & diverse-owned media ecosystem.
  • Partners with Investment and Data/Analytics teams, ensuring that the diverse consumer strategies are actioned in the marketplace and accounted for appropriately within measurement frameworks and learning agendas. Works closely with broader team to ensure that strategy is followed-through to execution.
  • Assists in the development of client-facing holistic presentations & recommendations. Takes ownership of bespoke culturally-led POVs, recommendations, and requests, with the support of the broader team.
  • Establish and develop client relationships by understanding client business needs and applying expertise to create tangible solutions, with a drive for curiosity and passion for innovation in creating culturally centric activations that drive client business.
  • Collaborates with partner agencies to integrate messaging and creative campaigns into overall media/communications plans from a diverse consumer standpoint.
  • Develops strategic intelligence via keeping abreast of diverse audiences, industry developments, macro and consumer trends, technology, and cultural movements. Acts as a resource to the broader team, expected to share insights and learning, serving as an SME within the team for all things culture.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.