Full-Time

Multicultural Director

Posted on 10/21/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior

Bloomfield Hills, MI, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • B.A. or B.S. in Advertising, Marketing, humanities, liberal arts, or related fields
  • 8+ years of media planning experience with concentration in culture-first Strategy & Planning across Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ+
  • Agency experience highly preferred
  • 5+ years of experience in a management capacity
  • Adept at injecting ideas, innovation, and leading industry developments into planning assignments
  • Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
  • Demonstrates an ability to be curious and passionate about our client’s business
  • Strong media partner relationships and marketplace understanding across diverse-owned and diverse-targeted partners
  • Proven experience and success in presenting plans to senior-level clients and influencing top level client decisions related to media strategy and implementation
  • Detail-oriented and proven ability to thrive in a fast-paced environment
  • Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI. Must understand its capabilities and applications to translate data into actionable culture-first insights.
Responsibilities
  • Leads the development of Inclusive, Multicultural, and DEI communications strategies that activate consumer insights, drive innovation for clients, and provides structure for brand channel presence/priorities.
  • Distills client briefs and translates them into a culturally relevant & insights-led media strategy and activation brief with clear media objectives. Works collaboratively with broader Strategy team to analyze client business situation to identify key opportunities to reach and connect with diverse consumers.
  • Build audience profiles and insights that illustrate diverse consumer behavioral and psychographic motivations. Go beyond demographics and top-level findings to deliver insightful illustration on consumer habits, preferences, and channel behaviors that are rooted in culture.
  • Supports development of and identifies key roles for diverse consumers, diverse-reaching and diverse-owned media partners, and targeting tactics. Helps to define how media should deliver on a holistic strategy while accounting for diverse audience nuances and barriers.
  • Has a stakeholder role in product and process innovation, including briefs, workshops, channel planning work sessions, and other team collaborations to enhance how we use communications to help our clients’ business when it comes to diverse consumers and the diverse-reaching & diverse-owned media ecosystem.
  • Partners with Investment and Data/Analytics teams, ensuring that the diverse consumer strategies are actioned in the marketplace and accounted for appropriately within measurement frameworks and learning agendas. Works closely with broader team to ensure that strategy is followed-through to execution.
  • Assists in the development of client-facing holistic presentations & recommendations. Takes ownership of bespoke culturally-led POVs, recommendations, and requests, with the support of the broader team.
  • Establish and develop client relationships by understanding client business needs and applying expertise to create tangible solutions, with a drive for curiosity and passion for innovation in creating culturally centric activations that drive client business.
  • Collaborates with partner agencies to integrate messaging and creative campaigns into overall media/communications plans from a diverse consumer standpoint.
  • Develops strategic intelligence via keeping abreast of diverse audiences, industry developments, macro and consumer trends, technology, and cultural movements. Acts as a resource to the broader team, expected to share insights and learning, serving as an SME within the team for all things culture.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Increased demand for personalized marketing boosts Publicis Groupe's growth in digital marketing.
  • Rise of connected TV advertising creates new opportunities for media planning and buying.
  • Expansion of e-commerce drives demand for digital transformation services, benefiting Publicis Groupe.

What critics are saying

  • European advertising market downturn impacts Publicis Groupe's financial performance.
  • Multiple acquisitions may lead to integration challenges and operational complexity.
  • Expansion into AI and digital transformation exposes Publicis Groupe to heightened competition.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Recent acquisitions enhance Publicis Groupe's capabilities in AI and digital transformation.
  • Publicis Groupe's focus on data-driven strategies sets it apart in personalized marketing.

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