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Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

Owner.com

Owner.com

51-200 employees

Digital platform for restaurant management

Food & Agriculture
Consumer Software
Enterprise Software

Compensation Overview

$145k - $175kAnnually

+ Equity Package

Senior, Expert

Remote in USA + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
JavaScript
Marketing
Web Development
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • Minimum of 5 + years of demonstrated experience in scaling paid marketing channels across various platforms, with a proven track record of driving substantial growth and optimizing campaign performance.
  • Thrives in a dynamic, fast-paced startup environment, with the agility and enthusiasm to adapt quickly, tackle diverse challenges, and contribute effectively to a high-energy team.
  • Expertise in key marketing tools and analytics, including advanced proficiency in paid media reporting, customer segmentation, A/B testing, and other critical metrics, to derive actionable insights and drive data-driven decision-making. Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Growth Tools and Optimization, experience with Google Analytics, Meta Ad Platform, and Pixel Management, as well as web development skills, including HTML, CSS, and JavaScript.
  • Proven Experience managing Google SEM campaigns with a strong track record of optimizing budgets and keyword bids.
  • A/B testing across multiple channels and conversion rate optimization will be considered a strong asset.
Responsibilities
  • Formulate and implement cutting-edge growth marketing strategies that drive down customer acquisition costs while uncovering and targeting new customer segments to maximize market reach and profitability.
  • Produce comprehensive and actionable performance reports on marketing campaigns, delivering critical insights and strategic recommendations to optimize results and drive informed decision-making.
  • Identify, test, and scale and optimize emerging growth channels such as influencer marketing, connected TV (CTV), and TikTok, and Google to leverage new opportunities and enhance overall marketing effectiveness. Continuously optimize ad copy, landing pages, and bidding strategies to enhance campaign effectiveness and achieve set performance targets.
  • Manage and nurture key relationships with agency partners and vendors, overseeing day-to-day operations, negotiating contracts, and ensuring seamless collaboration to achieve strategic objectives.
  • Campaign Management: Develop, execute, and manage Google SEM campaigns, including search and display advertising, to achieve company goals.
  • Keyword Strategy: Conduct thorough keyword research and analysis to identify high-value keywords. Develop and implement effective bidding strategies to improve ad performance and reduce costs.

The company provides a specialized platform for restaurant owners, enabling them to manage their online presence and customer relationships. The platform utilizes web management technologies to reduce third-party fees and empower restaurant owners with greater control over their digital interactions.

Company Stage

Series B

Total Funding

$75.9M

Headquarters

Palo Alto, California

Founded

2018

Growth & Insights
Headcount

6 month growth

ā†‘ 30%

1 year growth

ā†‘ 28%

2 year growth

ā†‘ 82%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $33 million Series B funding round provides significant capital for further development and market expansion.
  • Owner.comā€™s platform addresses critical pain points for independent restaurants, potentially leading to high customer retention and satisfaction.
  • The growing market for restaurant sales, projected to reach $997 billion in 2023, offers substantial growth opportunities for the company.

What critics are saying

  • The competitive landscape includes numerous startups and established companies, which could limit Owner.comā€™s market share.
  • Economic pressures such as rising labor and food costs could impact the profitability of Owner.comā€™s target customers, affecting their ability to invest in new technologies.

What makes Owner.com unique

  • Owner.com offers a comprehensive all-in-one platform specifically tailored for independent restaurants, unlike many competitors who focus on broader markets.
  • The platform's integration of AI-driven features, such as an email marketer, sets it apart by providing advanced marketing automation tools.
  • Owner.comā€™s focus on reducing digital transformation costs for small restaurants through custom online ordering systems and delivery services is a unique value proposition.