Full-Time

Growth Marketing Manager

Posted on 8/6/2024

Owner.com

Owner.com

51-200 employees

Platform for restaurant digital management

Food & Agriculture
Consumer Software

Compensation Overview

$145k - $175kAnnually

+ Equity Package

Senior

Remote in USA + 1 more

More locations: Remote in Canada

This role is 100% remote and can be based anywhere in the US or Canada.

Category
Growth Marketing
Growth & Marketing
Required Skills
JavaScript
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • Minimum of 5 + years of demonstrated experience in scaling paid marketing channels across various platforms, with a proven track record of driving substantial growth and optimizing campaign performance.
  • Thrives in a dynamic, fast-paced startup environment, with the agility and enthusiasm to adapt quickly, tackle diverse challenges, and contribute effectively to a high-energy team.
  • Expertise in key marketing tools and analytics, including advanced proficiency in paid media reporting, customer segmentation, A/B testing, and other critical metrics, to derive actionable insights and drive data-driven decision-making. Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Growth Tools and Optimization, experience with Google Analytics, Meta Ad Platform, and Pixel Management, as well as web development skills, including HTML, CSS, and JavaScript.
  • Proven Experience managing Google SEM campaigns with a strong track record of optimizing budgets and keyword bids.
  • A/B testing across multiple channels and conversion rate optimization will be considered a strong asset.
Responsibilities
  • Formulate and implement cutting-edge growth marketing strategies that drive down customer acquisition costs while uncovering and targeting new customer segments to maximize market reach and profitability.
  • Produce comprehensive and actionable performance reports on marketing campaigns, delivering critical insights and strategic recommendations to optimize results and drive informed decision-making.
  • Identify, test, and scale and optimize emerging growth channels such as influencer marketing, connected TV (CTV), and TikTok, and Google to leverage new opportunities and enhance overall marketing effectiveness. Continuously optimize ad copy, landing pages, and bidding strategies to enhance campaign effectiveness and achieve set performance targets.
  • Manage and nurture key relationships with agency partners and vendors, overseeing day-to-day operations, negotiating contracts, and ensuring seamless collaboration to achieve strategic objectives.
  • Develop, execute, and manage Google SEM campaigns, including search and display advertising, to achieve company goals.
  • Conduct thorough keyword research and analysis to identify high-value keywords. Develop and implement effective bidding strategies to improve ad performance and reduce costs.

Owner.com provides a platform for restaurant owners to manage their digital presence and customer relationships. The platform includes tools for handling online orders, reservations, and customer interactions, allowing restaurant owners to take control away from large corporations that often impose high fees. It primarily targets small to medium-sized restaurants looking to optimize their digital operations and reduce reliance on third-party services. Owner.com differentiates itself by offering a comprehensive solution that integrates various aspects of digital management, enabling restaurant owners to streamline their operations. The goal is to help restaurant owners enhance their online presence and improve customer engagement while focusing on delivering quality service.

Company Stage

Series B

Total Funding

$60.5M

Headquarters

Palo Alto, California

Founded

2018

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization enhances customer engagement on Owner.com.
  • Subscription-based model provides stable revenue and fosters customer loyalty.
  • Increasing demand for integrated digital solutions benefits Owner.com.

What critics are saying

  • Emerging competition from startups like Superorder threatens market share.
  • Grubhub's enhanced security could reduce Owner.com's appeal.
  • Rising costs may lead restaurants to cut back on subscription services.

What makes Owner.com unique

  • Owner.com offers a comprehensive platform for restaurant digital management.
  • The platform integrates online ordering, CRM, and marketing automation tools.
  • Owner.com empowers restaurants to reduce dependency on third-party services.

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Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Remote Work Options

INACTIVE