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Vice President of Demand Generation
Posted on 6/9/2022
United States
Experience Level
Desired Skills
Lead Generation
  • Minimum of 12 years marketing experience
  • 10+ years of experience in B2B demand generation within a technology company
  • 8+ years of direct management experience in a field, demand generation, digital or campaign marketing role in a B2B organization
  • Minimum of 3 years of P&L experience
  • Deep technical expertise in Martech, CRM, lead generation, attribution and account-based marketing approaches
  • Develop and grow a successful, metrics-driven, customer acquisition organization made up of campaigns, digital and field marketing and marketing operations
  • Lead strategic development and delivery of multi-channel acquisition campaigns
  • Set (and meet) high-growth pipeline development goals and other leading indicators of demand
  • Work closely with Marketing functions to define go-to-market strategies, buyer personas, value proposition, messaging and content needs
  • Ensure a highly positive relationship with sales, driving strong alignment on campaign strategy as well as pipeline and win rate objectives
  • Utilize and enhance all demand gen channels to include SEM, SEO, email, website, events, content syndication, lifecycle marketing, webinars, creative, media and budget allocation, to improve effectiveness and ROI
  • Assess new trends and drive continual improvement of the acquisition portfolio

201-500 employees

Software supply chain management platform
Company Overview
Sonatype's mission is to enable better, more secure software innovation with solutions that are essential to developers. The company operates a developer-friendly full-spectrum software supply chain management platform.
  • Distributed Workforce - Walls don’t make a company great, people do — and we have the best. While we have offices in the US in Maryland and Virginia, and also in London and Sydney, our growing and talented team lives and works anywhere and everywhere.
  • Mission Driven - We’re helping software developers harness the power of open source, while making software safer. What does that mean for you? An opportunity to join a smart, mission-oriented team that is changing how software is made.
  • Competitive Salary & Benefits - We believe in taking care of our team. That means more than just interesting work — it's great benefits, competitive compensation packages, flexible schedules, and an endless opportunity to learn and grow.
  • Open, Transparent, Diverse - Our varied experiences, locations, ethnicities, genders, and sexual orientations, make us a better company. That's why we're committed to bringing different backgrounds and perspectives into our organization.
Company Core Values
  • Be bold
  • Pursue growth
  • Trust through Transparencyand accountability
  • Embrace inclusion