Full-Time
Strategic Marketing Manager
Ketjen
201-500 employees
Advanced catalysts for refining and petrochemicals
No salary listed
La Porte, TX, USA
In Person
 Product (1) |
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- University degree in Chemical Engineering, or equivalent through work experience
- Minimum 5 years Product line Management and Marketing experience
- Technical or scientific literacy and innovation management experience
- Business acumen – Understand the impact of decision on business impact
- Customer and market insights around the FCC business
- Brand management and product positioning management
- Solid background in SAP, cost models and economic evaluation
- Outstanding communications and interpersonal skills
- Ability to work independently, goal orientated
- Market and Customer Insight Deep, decision-ready understanding of markets, customers, and demand drivers
- Portfolio Strategy & Lifecycle Management Optimize segment portfolio over time
- R&D Direction & Innovation Returns Ensure innovation efforts translates to commercial advantage Manage business case
- Value Proposition, Positioning & Messaging Manage branding and product placement in print media, digital media and conferences Create the product line marketing narrative and organize collateral to support narrative
- Commercial Enablement & Market Execution Enable Sales in the selling process, understanding customer buying behavior
- Financial Performance & Product P&L Manage economic outcome of the product line Price, CM strategy and execution
- Governance, Alignment & Decision Ownership Drive alignment and decisions across functions
- Maintain competitive intelligence database
- Support Strategic Marketing Director in day-to-day business
- Work with other product line managers to ensure a consistent approach for activities
- Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management
- Product Line Strategy & Direction Alignment with market trends, financial goals, manufacturing assets and competitive behavior
- Product P&L, Price strategy and contribution margin
- Product portfolio and lifecycle accountability Ideation, New product development and introduction Product launch, drive market adoption and product phase out Portfolio optimization
- R&D direction and outcomes Translate product line requirement into R&D actions Market implementation of new product developments
- Market insight and track competitive activity Market segmentation and prioritization Track competitive positioning vis-à-vis competitive
- Sales enablement and commercial execution of new product introduction Clear value propositions, technical positioning, competitive intelligence Capture customer/market feedback for strategy adjustment
Ketjen provides advanced catalyst solutions for the petrochemical, refining, and specialty chemicals industries. It offers three divisions: Fluidized Catalytic Cracking catalysts to boost high-octane gasoline and propylene production, Clean Fuels and Hydroprocessing catalysts for hydrotreating and hydrocracking (including renewable fuels), and Performance Catalyst & Curative Solutions, with Albemarle retaining ownership of PCS. Notable technologies include the QUASAR platform for hydrotreating and SaFeGuard to protect FCC units from iron poisoning, with collaborations with ExxonMobil, SK Energy, and Eurecat. Ketjen serves 25+ markets worldwide and aims to help customers improve efficiency, yields, and sustainability, including renewable fuels like SAF and renewable diesel and plastics recycling programs.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Houston, Texas
Founded
2023
Simplify's Take
What believers are saying
- André Lanning appointed CEO in April 2026 with 35 years experience.
- Aramco JDA on March 25, 2026 advances next-gen FCC catalysts.
- KPS acquired 51% stake in March 2026 for operational control.
What critics are saying
- Grace's ART JV erodes FCC share with superior additives in 12-24 months.
- BASF captures 25% more renewable diesel market in 6-12 months.
- Sinopec outprices FCC additives by 30-40% in Aramco refineries.
What makes Ketjen unique
- Ketjen specializes in FCC catalysts maximizing gasoline and propylene yields.
- QUASAR™ platform excels in hydrotreating for clean fuels production.
- SaFeGuard™ technology counters iron poisoning in FCC units.
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Benefits
Health Insurance
Comprehensive benefits package
Remote Work Options
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Mental Health Support
Gym Membership
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Flexibile Work Hours
Paid Vacation
Paid Holidays
Paid Sick Leave
Hybrid Work Options
Phone/Internet Stipend
Home Office Stipend
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Relocation Assistance
Employee Referral Bonus
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Meal Benefits
Legal Services
Employee Discounts
Company Social Events
Company News
Ketjen and Aramco collaborate on FCC catalysts. Published by Ellie Brosnan, Editorial Assistant Hydrocarbon Engineering, Wednesday, 25 March 2026 10:00 Ketjen Corp. and Saudi Aramco Technologies Company (SATC), a subsidiary of Aramco, have entered into a joint development agreement (JDA) to co-develop, test, and deploy next-generation fluid catalytic cracking (FCC) catalysts and additives. The collaboration is designed to help elevate the performance of Aramco's refineries and affiliates by potentially optimising product yields and reducing environmental impact. This agreement brings together the technical expertise, research capabilities, and innovative ecosystems of both organisations. Through close collaboration, SATC and Ketjen will aim to help accelerate the development of proprietary FCC catalysts and additives. These advancements are expected to support enhancing refinery performance by increasing yield of high-value products such as gasoline and propylene, while helping to lower the environmental footprint of Aramco's refining operations. This strategic collaboration aims to combine Aramco's decades of innovation in refining catalysts with Ketjen's recognised expertise in FCC catalyst development, manufacturing excellence, and technical depth. By aligning Aramco's operational insights with Ketjen's R&D capabilities, the collaboration is expected to deliver precision-engineered solutions that enhance refinery performance, optimise resource utilisation, and advance Aramco's goals. Together, Ketjen and Aramco aim to set the stage for advancements in efficiency, yield optimisation, and environmental stewardship. Bob Leliveld, Chief Technology Officer at Ketjen, said: "With proven expertise in FCC catalyst innovation, Ketjen is proud to collaborate with a global energy leader like Aramco. This collaboration is expected to support the development of next-generation catalyst solutions, aligning with Aramco's global operational strategies and setting a new standard for efficiency and performance across the industry." Faisal Al-Otaibi, Director of Aramco's Research and Development Center, commented: "By co-developing next-generation catalysts and FCC solutions with Ketjen, we are not only optimising processes but also setting a new benchmark for the industry. This partnership is expected to accelerate our ability to unlock molecular-level efficiency, reduce emissions, and convert raw materials into higher-value products. Our collaboration with Ketjen reflects our ongoing focus on continuous improvement and operational excellence." Through this joint initiative, both companies reaffirm their efforts to help advance the refining industry. The JDA reflects a shared vision to potentially deliver technologies that help meet the evolving demands of the energy sector and address global market challenges. p>A podcast series for professionals in the downstream industry featuring short, insightful interviews. Subscribe on your favourite podcast app to start listening today. Embed article link: (copy the HTML code below):