Global Head of Revenue Marketing
Confirmed live in the last 24 hours
Cambridge, MA, USA
- Experienced revenue marketing leader with proven track record of scaling a high-velocity demand generation model
- Experience working with and supporting both direct and channel sales teams
- International experience
- Strong leadership skills managing and collaborating with global teams
- Experience in a B2B technology environment
- Well versed in tools such as Salesforce, Marketo, Google Analytics, A/B testing platforms
- Based in (or willing to relocate to) Boston or Berlin
- Oversee a global team of ~25+ professionals spanning Growth, Demand Generation, and Marketing Operations
- Own hiring, retention, coaching, and development of team members
- Guide the Growth Team to define and execute multi-channel marketing campaigns that deliver high volumes of marketing qualified leads to our direct sales teams in the US and Western Europe
- Be responsible for demand generation for all of our direct sales squads (currently US/EU + JP/CN) across direct/organic, syndication, and paid channels
- Work closely with senior sales leadership to align direct and channel marketing goals and strategies to sales targets and strategies
- Oversee the Marketing Operations team, guiding them to deliver insightful reporting and analytics on our direct and channel marketing programs, including full funnel analytics in close coordination with sales operations
- Own Channel marketing - devise and run global programs that help our partners learn how to sell and market our products and build the knowledge base for them
- Work closely with the rest of the marketing, sales, and company leadership teams to ensure tight alignment on overall revenue marketing strategy and goals, and to help shape broader company strategies
- Experience in 3D printing or the hardware technology sector
Advanced 3D printing systems
Formlabs is reinventing 3D printing by expanding access to digital fabrication, so anyone can make anything.
- Flexible vacation
- Premium coverage for medical, dental, and vision plans
- Paid parental leave
- Commuter benefits
- Unlimited 3D prints
Company Core Values
- Autonomy: We leave space for people to do their best, and take initiative to chart their own career course.
- Cutting Edge: We’re building things that haven’t been built before, so we can push the edge of what’s possible.
- Results: We dream big, but our focus on getting things done is what drives us forward.
- Curiosity: We are always asking why to push ideas and actions beyond the status quo.