Full-Time

Global Head of Revenue Marketing

Formlabs

Formlabs

501-1,000 employees

Advanced 3D printing systems

Industrial & Manufacturing
Education
Automotive & Transportation
Hardware
Data & Analytics
Aerospace

Senior

Cambridge, MA, USA

Required Skills
Sales
Salesforce
Marketing
Data Analysis
Google Analytics
Requirements
  • Experienced revenue marketing leader with proven track record of scaling a high-velocity demand generation model
  • Experience working with and supporting both direct and channel sales teams
  • International experience
  • Strong leadership skills managing and collaborating with global teams
  • Experience in a B2B technology environment
  • Well versed in tools such as Salesforce, Marketo, Google Analytics, A/B testing platforms
  • Based in (or willing to relocate to) Boston or Berlin
Responsibilities
  • Oversee a global team of ~25+ professionals spanning Growth, Demand Generation, and Marketing Operations
  • Own hiring, retention, coaching, and development of team members
  • Guide the Growth Team to define and execute multi-channel marketing campaigns that deliver high volumes of marketing qualified leads to our direct sales teams in the US and Western Europe
  • Be responsible for demand generation for all of our direct sales squads (currently US/EU + JP/CN) across direct/organic, syndication, and paid channels
  • Work closely with senior sales leadership to align direct and channel marketing goals and strategies to sales targets and strategies
  • Oversee the Marketing Operations team, guiding them to deliver insightful reporting and analytics on our direct and channel marketing programs, including full funnel analytics in close coordination with sales operations
  • Own Channel marketing - devise and run global programs that help our partners learn how to sell and market our products and build the knowledge base for them
  • Work closely with the rest of the marketing, sales, and company leadership teams to ensure tight alignment on overall revenue marketing strategy and goals, and to help shape broader company strategies
Desired Qualifications
  • Experience in 3D printing or the hardware technology sector

Company Stage

Series E

Total Funding

$253.7M

Headquarters

Somerville, Massachusetts

Founded

2011

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

13%

Benefits

Flexible vacation

Premium coverage for medical, dental, and vision plans

Paid parental leave

Commuter benefits

Unlimited 3D prints

INACTIVE