Red Bull
Manufactures and markets energy drinks
Intern - Summer, Data Science
About the job
- Proficient in R / SQL
- Proficient in Microsoft Office Suite
- Experience with Web Scraping
- Excellent Communicator
- In a Mathematics, Data Science, or Computer Science Program
- Communication skills in an elite sporting environment
- Ability to foster a data-driven culture
- How to create new Key Performance Indicators across a multitude of different departments
- How to create algorithms and processes in an elite sporting environment
About the company
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
Get referred to Red Bull
See people who can refer or advise you
Simplify's Take
What believers are saying
- Red Bull Winter Edition Pistachio & Berries launched on 2026-09-24, expanding seasonal shelf space.
- Soul Origin's 2026-09-17 Red Bull blended drinks prove stronger out-of-home monetization.
- Philips OneBlade's 2026-09-15 Cappadocia stunt shows Red Bull still wins global attention cheaply.
What critics are saying
- The European Commission's 2025 antitrust probe targets Red Bull's retailer category-management model.
- Kroger pulled Red Bull nationwide on 2026-09-18, signaling tougher retailer pricing resistance.
- Celsius's 2026 momentum threatens Red Bull's premium energy-drink share and younger consumer loyalty.
What makes Red Bull unique
- Red Bull owns a category-defining brand built through extreme-sports media, not traditional advertising.
- Private family control since 1984 keeps strategy consistent and marketing spend unusually aggressive.
- Red Bull Racing, wingsuit events, and athlete partnerships create cultural reach competitors cannot copy.
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Benefits
Flexible Work Hours
Company News
Formula 1 News: McLaren brings new H-wing as 2026 development continues. (GMM) McLaren will bring a new version of its Macarena-style H-wing to Baku this weekend as Formula 1's leading teams take different approaches to the remaining development of their 2026 cars. Auto Motor und Sport reports that McLaren removed the rotating rear-wing concept, widely nicknamed the 'Macarena', in Madrid simply because that specification did not suit the required downforce level. For Baku, McLaren has developed a new version for a slightly higher-downforce range, although the very long straight means the team could still revert to the flatter Monza specification for the race. A new floor is also coming, aimed particularly at improving efficiency and addressing the car's weakness in slower corners. Ferrari, meanwhile, is continuing development because Fred Vasseur says much of the work can now carry directly into 2027. "We are not in the same situation as 12 months ago," said the team boss. "Because what we develop today, we can transfer to next year's project. This means that we will continue working, perhaps on other things, other aspects, somewhat less in the area of aerodynamics, somewhat more on other topics." "But 80 percent of the developments we are undertaking now will be implemented next year." Mercedes has already shifted more fundamentally towards 2027. "The year 2027 began some time ago, long before the summer," Toto Wolff said. "During the summer, we reallocated resources to the next year, which is proceeding as planned, regardless of where we stand in the championship." Williams will introduce a substantial Baku package, but Alex Albon freely admits the team's development rate has not matched its midfield rivals. "If you think about us in a normal year, Baku would have put us back in contention, but we have to be honest with ourselves," he said. "The pace of development this year is tremendous, and we've fallen behind." Red Bull's priority is more fundamental, as engineers continue trying to understand the mysterious loss of performance Max Verstappen has described as "car degradation". Laurent Mekies says progress was made in Madrid but warned the problem will not disappear quickly. "We haven't implemented all the solutions in the car yet, but I am confident that we are on the right track," said the French engineer. "It won't be a quick process, so it's something that will probably keep us busy for the entire next year."
Kroger has removed Red Bull from all its stores and fuel centres nationwide, with the last stock sold in August and displays removed by 31 August, the Cincinnati Enquirer reported. The grocer continues to sell competing energy drinks including Monster, Rockstar and NOS. The move comes as Kroger's chief executive Greg Foran pushes back against supplier price increases amid ongoing inflation. The company plans to expand its value private brand Smart Way from 130 items to 1,000 products. Kroger's private-label brands generated $39 billion in sales last year, representing over a quarter of its $148 billion total revenue. Kroger operates more than 2,700 stores nationwide.
Red Bull launches new Winter Edition range. Red Bull is set to bring a fresh burst of seasonal excitement to the chiller with the launch of its new Red Bull Winter Edition Pistachio & Berries, available to all channels from 28th September. Combining an adventurous, nutty flavour profile with a fresh berry finish, the latest addition to the Red Bull Editions line-up taps into the growing popularity of pistachio while delivering the discovery, novelty and seasonal relevance that help retailers create excitement at the energy fixture. The new flavour proposition has received strong consumer appeal, particularly among Red Bull's core target audience. Research shows that over two-thirds of 22-44 year-olds would consider a pistachio-flavoured energy drink. The launch comes as sports and energy drinks continue to outperform total soft drinks, with functional energy fuelling category growth and adding more value than any other soft drinks segment. Flavoured energy also continues to be a major growth driver, outperforming unflavoured energy over the last three years and gaining share as shoppers seek new tastes, new occasions and more reasons to buy. Red Bull Editions have been at the heart of this momentum, accelerating year-on-year growth and building a strong shopper base as the portfolio expands. Stores now stock an average of nine Editions, while rate of sale continues to improve with every seasonal launch, reaching new heights with the recent Red Bull Spring Edition Cherry Sakura. With penetration and awareness continuing to grow, 60% of energy drinkers are now aware of Red Bull Editions, underlining the strength of the range and the scale of the opportunity for retailers who give seasonal NPD the right space and visibility. Red Bull Editions NPD has also ranked among some of the top-selling launches across FMCG, demonstrating the power of the brand to recruit shoppers, encourage trial and unlock incremental sales as well as the importance of stocking the new Red Bull Winter Edition. Available in both full sugar and sugarfree variants across a range of plain and price-marked packs, new Red Bull Winter Edition Pistachio & Berries gives retailers multiple ways to meet shopper demand, with both 250ml and 473ml playing a role in meeting different moments of consumer need. The launch will be supported by a national campaign, 'In for the WINter', designed to give consumers the energy they need to be at their best when competing with friends. Bringing socialising in to beat the chill, the campaign will give Wiiings to games nights in and out of home, supported by a full ATL campaign, an interactive site and in-venue rewards. The full Red Bull Winter Edition Pistachio & Berries line-up and RSPs include: * ·Red Bull Winter Edition Pistachio & Berries 250ml - £1.80· * Red Bull Winter Edition Pistachio & Berries 250ml PMC - £1.75 * ·Red Bull Winter Edition Pistachio & Berries Sugarfree 355ml - £2.20· * Red Bull Winter Edition Pistachio & Berries 473ml PMC - £2.80 * ·Red Bull Winter Edition Pistachio & Berries 473ml Sugarfree - £2.75 * ·Red Bull Winter Edition Pistachio & Berries Sugarfree 250ml 4-pack - £5.75
Philips OneBlade and Red Bull take self-expression to new heights in Cappadocia, Turkey. Sep 15, 2026, 03:00 ET In a breathtaking display, Red Bull athlete Marco Waltenspiel and his distinctive moustache achieved a world's first in wingsuit hot-air balloon slalom, soaring between seven hot-air balloons at 200 km/h, to celebrate the freedom to be yourself and follow your passions. AMSTERDAM, Sept. 15, 2026 /PRNewswire/ - Royal Philips (NYSE: PHG) (AEX: PHIA), a global leader in health technology, has teamed up with Red Bull and athlete Marco Waltenspiel to complete an extraordinary wingsuit slalom against Cappadocia's famous balloon-filled skyline. It marks a new Philips OneBlade and Red Bull project, celebrating individuality, self-acceptance and doing things your own way. Marco Waltenspiel is known for pushing the limits of wingsuit flying and doing so with his distinctive moustache and unmistakable look. Bringing his unique style to the aerial obstacle course, he jumped from 2,800 meters and turned the sky into a slalom trail through balloons at different heights, shaving seconds off each split-second decision as wind conditions changed around him. Reaching speeds of up to 200 km/h, his fellow Red Bull athlete Marco Fürst flew alongside him to capture the spectacle from the sky. (Watch here) "At Philips OneBlade, we believe there is no 'right' way to show up. We want to give people the freedom to shape their look on their own terms and express every side of who they are. Marco's breathtaking feat in Cappadocia brings that spirit to life: bold, individual and unmistakably him. Through our partnership with Red Bull, we celebrate people who challenge convention, pursue what feels true to them and inspire others to do the same, "comments Shumit Mongha, OneBlade Business Leader. Marco Waltenspiel, Red Bull athlete said on the Cappadocia jump: "For me, the small rituals really matter. They help me to feel grounded and prepare myself for each challenging jump. But beyond personal preparation, this jump was also about teamwork and trust. It was a challenge to bring everything together, and every detail had to align perfectly. I felt great on the day, & when the right moment finally came, we trusted each other, relied on our instincts, and soared through the sky. It was an incredible feeling." Philips OneBlade is made for people who want the freedom to create their own style. Whether trimming, edging or shaving, it offers a versatile way to shape and maintain facial hair, from a clean look to a statement moustache, and everything in between. About Royal Philips Royal Philips (NYSE: PHG) (AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in image-guided therapy, diagnostic imaging, ultrasound, monitoring, enterprise informatics and personal health. Philips generated 2025 sales of approximately EUR 18 billion and employs approximately 63,700 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter. SOURCE Philips
Soul Origin partners with Red Bull to launch $10 premium beverage range. The blended iced drinks come in three flavours. Soul Origin has partnered with Red Bull to launch three blended iced drinks, each containing a full 250ml can of Red Bull, available across all 176 stores in Australia and New Zealand starting 17 September 2026. The range includes Mango Charge, a mango puree blended with Red Bull and ice, and Blueberry Boost, a blueberry puree version. A third option, Berry Burst, will be available exclusively through Soul Origin's online Secret Menu. All three are priced at $10. Join QSR Media community NRLW and Australian Rugby League player Jaime Chapman has been signed as the face of the campaign, joining existing Soul Squad ambassadors Jarome Luai and Ellie Carpenter. Sam Taylor, national coffee manager at Soul Origin, said the range represents a deliberate push beyond the brand's core coffee offering. "We're testing a new $10 premium blended beverage price point and a completely different beverage occasion for Soul Origin, whilst collaborating with a globally recognised brand in Red Bull," Taylor said. The drinks expand Soul Origin's iced beverages range, which already includes Iced Matcha, Iced Lattes and Fruit Blends. The range is available for a limited time only.