Full-Time

Senior Staff Data Scientist

Marketing Analytics

Confirmed live in the last 24 hours

Udemy

Udemy

5,001-10,000 employees

Online marketplace for diverse courses

Consumer Software
Education

Senior

Denver, CO, USA

Hybrid position requires two days per week in the office.

Category
Data Science
General Marketing
Data & Analytics
Growth & Marketing
Required Skills
Python
Airflow
Data Science
SQL
Tableau
Requirements
  • Bachelor’s or higher in Statistics, Mathematics, Computer Science, Economics, or related quantitative field.
  • 10+ years of relevant experience in data science, with a proven track record of applying advanced predictive modeling techniques to drive business impact.
  • Strong proficiency in statistical analysis and machine learning, with expertise in media mix modeling, causal inference methods, forecasting, regression, and time series modeling.
  • Experience with data pipelining tools such as DBT and Airflow, and proficiency in SQL for data extraction and manipulation.
  • Command over programming languages such as Python for data analysis and automation.
  • Familiarity with Business Intelligence tools such as Tableau, with a strong understanding of best practices for dashboarding and visualization.
  • Leadership and communication skills, with the ability to articulate complex concepts clearly and effectively to stakeholders.
Responsibilities
  • Partner marketing stakeholders to refine marketing initiatives by defining clear problem statements, utilizing predictive modeling to identify target audiences, assessing opportunities, and recommending effective testing and measurement strategies.
  • Lead the implementation of Media Mix Models to develop global budget allocation strategy and recommend optimal marketing spend across channels and tactics.
  • Help establish a marketing measurement framework alongside MMM based on incrementality testing using Geo-based targeting, causal inference, A/B testing and other experimentation methodologies.
  • Conduct in-depth analysis of marketing performance metrics, customer behavior, and market trends to identify growth opportunities and improve ROI.
  • Utilize advanced statistical techniques to build attribution models, analyze customer journeys, and optimize conversion funnels across various marketing channels.
  • Develop dashboards and visualizations to effectively communicate insights and KPIs to stakeholders, enabling data-driven decision-making at all levels of the organization.
  • Stay current with industry trends and emerging technologies in data science and marketing analytics, and apply them to enhance our analytical capabilities.

Udemy is an online learning platform that connects instructors with students, offering a wide variety of courses on subjects like programming, marketing, data science, business, IT, design, and personal development. The platform allows instructors to create and publish their courses, which students can purchase and access at their own pace. Udemy's marketplace model provides the necessary tools for instructors to develop content while managing marketing and customer support. Unlike many competitors, Udemy has a vast selection of over 155,000 courses and caters to a diverse audience, including individuals and professionals seeking skill enhancement. The goal of Udemy is to provide flexible and accessible education to learners worldwide.

Company Stage

IPO

Total Funding

$265.6M

Headquarters

San Francisco, California

Founded

2010

Growth & Insights
Headcount

6 month growth

2%

1 year growth

11%

2 year growth

17%
Simplify Jobs

Simplify's Take

What believers are saying

  • Udemy's continuous innovation, such as the launch of GenAI features, positions it at the forefront of the e-learning industry.
  • Strategic partnerships with companies like AWS enhance Udemy's credibility and expand its course offerings, attracting more students and professionals.
  • Significant investments from firms like Pathway Capital Management and Federated Hermes indicate strong financial backing and growth potential.

What critics are saying

  • The highly competitive e-learning market requires Udemy to constantly innovate to maintain its market position.
  • Dependence on course sales and promotional deals may lead to revenue fluctuations and financial instability.

What makes Udemy unique

  • Udemy's marketplace model allows for a vast and diverse range of courses, unlike competitors who may focus on specific niches or curated content.
  • The platform's collaboration with industry giants like AWS to offer cutting-edge courses, such as generative AI, sets it apart in the e-learning space.
  • Udemy's flexibility in learning pace and extensive promotional deals make it highly accessible and attractive to a broad audience.

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Benefits

Global benefits - Our many benefits, equity, and time-off programs are made-to-fit for each of our international locations.

Charitable matching - Help a cause that matters to you. We match monetary contributions up to a certain annual limit for eligible nonprofits and charities.

Learning incentives - Get free access to Udemy and Udemy Business courses plus a yearly stipend to spend on your professional development.

UBelong program - We prioritize Diversity and Inclusion through events, trainings, and meet-ups facilitated by our many Employee Resource Groups.

Learning programs - Our amazing Learning and Development team regularly provides top-notch training sessions and company-wide learning initiatives.

Guest speakers - We believe in diversity of perspective and regularly host speakers from a variety of industries and backgrounds.

Brain food - When in the office employees can enjoy snacks for all dietary preferences and restrictions.

Company events - Enjoy company celebrations, wellness events, and fun extracurriculars like yoga, cooking classes, karaoke, and more.

Well-being memberships - Stay zen with free access to the entire Headspace library. Plus, get free coaching and therapy sessions through Modern Health.

Groups and clubs - Connect with others who share your interests. We have dozens of groups, including Women at Udemy and Culture Crew.