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GTA 6 may have just changed video game marketing forever, but not for the better. September 3, 2026, 4:14pm In an unprecedented move, Rockstar Games sold Netflix a six-hour exclusivity deal for an extended 28-minute trailer of its upcoming title Grand Theft Auto 6, out November 19th. The footage showcased gameplay, enhanced graphics, various missions, differences in how police respond to wanted levels, and more, which is something the fandom had been pressuring Rockstar to deliver given how close the game was to releasing without showing any substantial footage. Despite GTA 6 suffering from leaks earlier in the month, the Netflix showcase delivered and was a huge success for the streamer, despite the same footage being posted on YouTube later that evening. The trailer hit 31.1 million views on Netflix, was number 1 in 87 of the 93 countries where Netflix is available, and was the most-watched title on the platform the week it debuted. Netflix reported the stats while lauding the move as a "first of its kind" and heralding GTA 6 as the record-holder of the "biggest entertainment launch of all time." It's a good move for Rockstar, which likely got a hefty sum of money from Netflix for the deal and it's great for Netflix to get a piece of "the biggest entertainment launch of all time," despite scaling back its efforts to break into the gaming industry. Most of all, it's a great show of faith to the shareholders who are monetarily invested in the streamer, as well as Rockstar. Although having an exclusivity window on a game's trailer is unprecedented, since this showing for GTA 6 did well, expect gaming's next big moment to be bought out by a streamer with cash as well. What does this mean for the future of trailers? These days, everything is for sale as corporations, conglomerates, and industries at large look to maximize profits, no matter the cost or the optics. Now that Netflix, Rockstar Games, and publisher Take-Two Interactive have opened a door to another revenue stream, don't think for one second the door to trailer exclusivity is going to close any time soon. Publishers and developers won't leave money on the table, and fans have shown, despite the leaks, despite the controversy surrounding the exclusivity alongside GTA 6's $80-$100 price tag and locked content, they will show up to watch the footage regardless and as soon as possible. Take-Two's CEO Strauss Zelnick called initial pre-orders "unprecedented" when they first went up, but after the extended look on Netflix, pre-orders rose 436%, according to tracker Sensor Tower. Although Comicbook can't predict what the next big moment in gaming will be, Comicbook can assume it will follow a similar release and marketing strategy as Rockstar Games. Kingdom Hearts 4, another hotly anticipated title, was just showcased at D23 earlier in August, following the news that the 25-year-old series has become a billion-dollar franchise. It's possible the next time Comicbook see a trailer for the game will be during next year's D23, as Kingdom Hearts 4 isn't set to release until sometime late 2027. However, there won't be a number of profit cuts for an exclusivity deal, since Disney and Square Enix crossover titles would debut at a self-owned event. It's even possible Disney may direct fans over to Disney+ for a time for an exclusive look, hours before it arrives publicly on YouTube. Comicbook wouldn't be surprised if the next 007 game doesn't have a trailer that's first featured on Paramount+ or if Sony uses Crunchyroll to debut exclusive content for one of its upcoming anime games. Dev teams and publishers backed by big entertainment corporations with a dedicated streaming service utilizing this kind of marketing is an easy move to make. But those who are not attached to a parent company with a streaming service will be looking for buyers from big independent streamers like Netflix, not only to get new eyes on their product, but to fatten their pockets and get a promised return from their advertising budgets.

New Grand Theft Auto VI edition PlayStation 5 DualSense controllers revealed. This year has remained a very energetic year for PlayStation accessories. For the DualSense specifically, there has been a nice lineup of partnered gamepads that release. In January, Rectify Gaming saw this with the announcement of the Marathon PlayStation 5 DualSense. Additionally, there was also the 007 First Light DualSense controller as well this spring. And entering into the fall, Sony Interactive Entertainment is doing the same with Marvel's Wolverine. A new DualSense controller inspired by the latest Insomniac Games title is on the way alongside a special edition PlayStation 5 console too. Recently, word on a new controller patent was also leaked online. Via patent filings, it reveals Sony is working on a new gamepad that features an entirely digital interface that can be customized to the user's liking. At the recent PlayStation State of Play presentation on Thursday, Sony Interactive Entertainment & Rockstar Games reveal a new Grand Theft Auto VI DualSense controller. Pre-orders go live on September 10th. There will be a black & white variant of the new gamepad. You can watch the trailer in the video below: "The black and white limited-edition DualSense wireless controllers each capture the essence of Vice City, from bright days along the coast to vibrant city nights. Both editions feature a shimmering, color-shifting finish that brings together the hues of a Vice City sunset and the glow of neon lights. They both also feature custom palm tree details molded directly into the controller, adding a unique tactile element alongside official Grand Theft Auto VI branding." Global marketing vice president Isabelle Tomatis continues: "The DualSense Wireless Controller - Grand Theft Auto VI Black Limited Edition captures the energy of Vice City's iconic nightlife. [...] In Grand Theft Auto VI, the DualSense wireless controller's haptic feedback and adaptive triggers instantly respond to the action and provide dynamic resistance, bringing the sights, sounds and sensations of Jason and Lucia's story to life in your hands." Are you excited for either Grand Theft Auto VI DualSense controllers? The DualSense Wireless Controller - Grand Theft Auto VI White Limited Edition, The DualSense Wireless Controller - Grand Theft Auto VI Black Limited Edition releases on November 19, 2026. Nick has over a decade of video game journalism under his belt. Outside of writing about trending & indie releases, he has also provided coverage at multiple events across the United States including Penny Arcade Expo & E3. Discover more Video Game Consoles Nintendo Switch 2 Try Game Pass Your premier source for gaming news, reviews, and guides. Delivering the latest updates from the gaming world since 2013. Explore. Platforms. Company. Website by

'GTA V's' unfinished building is finally complete in Rockstar Games' upcoming 'nopixel V' release. It's an end of an era for 'GTA V.' For over a decade, one building in Los Santos has stood as an unfinished punchline within the "Grand Theft Auto V" community, forever surrounded by scaffolding and never quite completed. That running joke finally reaches its conclusion courtesy of Rockstar Games, though only within a very specific new corner of the game. 'GTA V's unfinished building is now complete. Known in-game as the "Mile High Club," the skyscraper has remained perpetually under construction since it first appeared in "Grand Theft Auto V's" original reveal trailer back in 2011. The building briefly showed up during Cayo Perico Heist prep missions, but always in its unfinished state, never once shown completed across more than a decade of updates. Rockstar confirmed the change through official promotional artwork accompanying its newest announcement, showing the building fully constructed for the first time. As reported by GameRant, the completed structure has been rebranded as the Pixel Hotel, a fitting new name given the context behind its long-overdue finish. Fans reacting online, including accounts like DiscussingFilm and GTA 6 Info, quickly picked up on the moment, framing it as the closing chapter of a running joke that had followed the game since its earliest days. Rockstar Games finishes the Pixel Hotel. The completed building arrives specifically as part of "nopixel V," Rockstar's newly announced, officially sanctioned version of the long-running community roleplay server "nopixel." In its newswire post, Rockstar wrote that "nopixel V" overhauls the roleplay experience with a reworked character customization system, alongside new corners of the city including the brand-new Pixel Hotel & Casino and a six-block revamp of Cypress Flats. Rockstar described the update as bringing refreshed visuals, new ways to make a living on either side of the law, and smarter, more reactive pedestrians throughout Los Santos. Importantly, the finished building will not appear for every "GTA V" player, since the update remains exclusive to those specifically playing on the new "nopixel V" servers, leaving the original base game's version of the skyscraper unfinished as it has always been. What to expect from 'nopixel V' "nopixel V" enters a closed, invite-only beta starting September 8, running on the Rockstar Games Launcher rather than Rockstar's mainline game servers. According to reporting, roughly 439 players have been invited to participate directly, though the broader public will still get to experience the update secondhand by watching invited streamers play through livestreaming platforms once the beta goes live. Rockstar has not confirmed when "nopixel V" might open up beyond this initial closed beta phase, and the original nopixel servers will continue operating alongside the new version, though without access to features exclusive to the officially partnered release. The game development company also indicated further announcements are coming, including a new PC in-game overlay some have speculated could reintroduce text chat functionality into "GTA Online" and other titles. With "Grand Theft Auto VI" still on track for its November 19 release, this nopixel V reveal offers a notable moment of closure for "GTA V," even as Rockstar continues shifting more of its attention toward the next mainline entry in the series.