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Full-Time

Senior SEO Analyst

Bankrate

Confirmed live in the last 24 hours

Red Ventures

Red Ventures

1,001-5,000 employees

Digital media and services across sectors

Consumer Software
Financial Services
Education
Healthcare

Compensation Overview

$100k - $162.5kAnnually

Mid, Senior

New York, NY, USA

Category
SEO Marketing
Growth & Marketing
Required Skills
UI/UX Design
SQL
SEO
Marketing
Looker
Data Analysis
HTML/CSS
Excel/Numbers/Sheets
Google Analytics
Requirements
  • At least 3 years of experience in SEO as a self-starting, curious, proven performer
  • Experience leading and/managing a team of more junior analysts
  • Experience developing and implementing growth marketing strategy in collaboration with senior leaders and stakeholders.
  • Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data; including comfort working in the weeds with data using tools such as Microsoft Excel, SQL, Google Analytics, Looker/Looker Studio, Google Tag Manager, and other common reporting platforms.
  • Familiar with a number of SEO suites and tools including: Ahrefs, Majestic, Botify, and Screaming Frog.
  • Comfortable with basic HTML for on-page SEO tactics.
  • Able to communicate with Engineering teams for Technical SEO fixes.
  • Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
  • Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing.
  • Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
Responsibilities
  • Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
  • Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
  • Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
  • Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions
  • Own financial performance reports and presentations with senior leadership
  • Own custom solutions end-to-end building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results.
  • Innovate with Senior SEOs and other team members as we look to build our EEAT strategy to evolve our brand and connect with our users in ways we have never done before
  • Launch new experiences to meet and fulfill the users needs at all points in their journey
  • Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, UX, and creative teams.
  • Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycle.

Red Ventures connects people with information and resources across various sectors, including health, finance, travel, education, technology, and home services. The company provides high-quality content that helps consumers make informed decisions, such as in-depth health articles, travel advice, and simplified home financing through its digital mortgage brokerage. Red Ventures operates a home services marketplace in the UK, linking millions of consumers with essential services and savings. Its business model focuses on attracting a large audience through valuable content, which in turn generates revenue from advertising, affiliate marketing, and lead generation. Unlike its competitors, Red Ventures offers a diverse range of services and content, empowering users with guidance in areas like technology, mental health, and personal finance. The goal of Red Ventures is to be a trusted resource that helps individuals and businesses navigate their needs effectively.

Company Stage

Private

Total Funding

$250M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-7%

2 year growth

-22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Red Ventures' extensive reach and diverse offerings position it as a leader in the digital media and services industry, providing ample growth opportunities.
  • The company's involvement in impactful initiatives, such as the pediatric mental health center in Ukraine, highlights its commitment to social responsibility and community support.
  • Recent acquisitions and partnerships, like with HigherEducation.com and Optum, expand their market influence and service capabilities.

What critics are saying

  • Operating in highly competitive markets like digital media and financial services requires constant innovation to maintain a competitive edge.
  • The potential sale of key assets like CNET could lead to strategic shifts and uncertainty for employees.

What makes Red Ventures unique

  • Red Ventures operates across multiple sectors, providing a diverse range of high-quality content and services that attract a broad audience, unlike competitors who may focus on niche markets.
  • Their business model leverages advertising, affiliate marketing, and lead generation, creating multiple revenue streams and reducing dependency on a single source of income.
  • Strategic partnerships and acquisitions, such as with TIME for financial guidance and the launch of the Homebody Marketplace, enhance their market presence and service offerings.