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Full-Time

Svp – Group Director

Business Intelligence

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Compensation Overview

$225k - $270kAnnually

+ Annual Incentive Awards

Expert

New York, NY, USA

Category
Data Science
Data Analysis
Data & Analytics
Required Skills
Data Analysis
Requirements
  • 15+ years’ experience managing a multi-disciplinary analytics team across media, creative, and website clients
  • Extensive working experience with measurement frameworks, econometric models, media ecosystems, multitouch attribution models, creative/brand evaluation tools, audience tools, external reporting, dashboard, and data visualization partners
  • Successful track record of delivering value to clients and efficiencies to agencies
  • Collaborative work style emphasizing strong relationship building with clients and peers
Responsibilities
  • Lead definition of digital media best practices internally and across the network on a global basis
  • Management of the team’s scoping and staffing in conjunction with media planning teams
  • Evangelization of the value of analytics within the office and across its client roster
  • Evolution of the US analytics commercial offering, capabilities, and tools
  • Work with client teams to develop, scope, and sell client measurement and analytics frameworks
  • Provide consulting and thought leadership on clients' businesses from an analytics perspective
  • Ensure data analytics projects meet client objectives, timelines, and budgets
  • Develop partnerships and relationships with relevant data, technology, and services suppliers
  • Participate in new business/business development initiatives
  • Leadership of a regional office analytics team including hiring, development, and retention

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-15%

2 year growth

-11%