VP – Digital Marketing

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it’s never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

We’re looking to bring on an exceptional VP of Digital Marketing capable of scalably and efficiently driving billions of dollars in sales.  You’ll report to the VP of Marketing, and you’ll have ownership of one of our largest, most critical investments: organic and paid search marketing.  It’s a function that’s been central to driving Viator’s extraordinary success: we last year sold $4B in experiences, took in nearly $800M in revenue, and grew at 49% YOY. 

You’ll own:

• SEM
• SEO
• Growth Marketing

You’ll partner most closely with:

• R&D
• Brand
• Display Marketing 

The ideal leader will be innovative, collaborative, low-ego, and highly intelligent.  You’ll have 15+ years of experience managing large-budget search programs, with expertise in bidding, targeting, keyword, data, and landing page strategy and optimization.  You’ll speak the language of R&D.  You’ll always have your eye on the customer journey and conversion.  You’ll have a proven track record in channel diversification and a long history of leading high-performing teams.

In this role, you’ll:

• Be the science to the brand team’s art.  You’ll be responsible for the majority of our acquisition – ensuring that our messages land with the right person, at the right moment, at the right cost.
• Wholesale own, optimize, and scale our search strategy, including both paid and organic, with a relentless focus on balancing CAC and LTV.  
• Be data-first in everything you do.  Review our data capabilities and make sure we’re set up for best-in-class targeting – and maximum ROI. 
• Remain focussed on diversification, constantly on the lookout for (a) existing channels we can optimize or (b) new channels, partners, formats we can enter.  You’ll then test, prove, and scale these into profitable acquisition engines.
• Analyze, track, report, and forecast on key performance metrics, identifying areas of opportunity for program performance across all online acquisition channels to support the company’s growth targets and drive future strategies
• Serve as a critical thought partner to the Viator Executive team and other senior leaders on adapting our performance marketing strategies as our business evolves
• Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high-potential opportunities or ways of working
• Deeply understand how marketplace businesses work, and you’ll fluently speak the language of our engineers, product managers, analysts, and data scientists.
• Lead and grow a high-performing team of search and growth marketers
• Be a highly collaborative partner to our marketing leaders across brand, R&D, CRM, content and more.

To be successful, you’ll need to be:

• An expert on Google – organic, paid, legacy, and new programs
• A team builder and inspiring leader, with excellent collaboration and engagement management skills. Proven success working cross-functionally and in remote-first settings
• Experienced in managing profitable nine-figure budgets across search channels, including organic, paid, and emerging
• Extremely analytical, with the ability to manage substantial budgets with increasing profitability.  You’ll be as disciplined as they come in managing ROI. This includes a strong understanding and POV on MMM and MTA – and the most efficient ways to understand the value of a marketing dollar spent
• A proven growth marketer with success in identifying new channels and formats and turning them into scalable, profitable ones
• An innovative SEO leader, who’s built thriving programs in a constantly changing search environment
• A strategic thinker with a hands-on, entrepreneurial approach 
• An executive-level communicator

Perks of Working at Viator

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
• “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.

Our Values

• We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
• We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s 
• done.”
• We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
• We serve our customers, always. We listen, question, respond, and strive for wow moments.
• We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.
• Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to [email protected] and let us know the nature of your request.  Please include the job requisition number in your message.

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