Associate Director, Precision Retail Media Enablement

Company description


Overview

PMX is seeking an Associate Director, Precision Retail Media Enablement to help shape, scale, and operationalize retail media expertise within the Precision practice across Publicis Media. This role will sit at the intersection of retail media strategy, programmatic expertise, agency enablement, and product adoption. The Associate Director will help agency teams understand the programmatic retail media landscape, translate platform capabilities into actionable guidance, and create practical tools that improve activation quality and consistency across the Groupe.

The ideal candidate brings a strong background in programmatic retail media and performance marketing. This person should understand how retail media fits within broader omnichannel planning, audience strategy, measurement, and programmatic activation workflows, and should be comfortable turning complex marketplace developments into clear direction for agency teams.

The Associate Director will collaborate closely with PMX Partnerships and other internal stakeholders, but will focus primarily on agency-facing enablement, content development, strategic guidance, adoption support, and cross-functional execution.

Responsibilities

Precision Retail Media Agency Enablement

• Support the development and execution of PMX retail media strategy across Publicis Media agencies.
• Help agency teams identify where retail media can support client objectives, including commerce outcomes, audience strategy, measurement, and omnichannel media planning.
• Develop clear playbooks, POVs, training materials, activation guidance, and best-practice documentation that improve agency understanding and adoption of programmatic retail media capabilities.
• Translate retailer, platform, and market developments into practical guidance for agency investment, strategy, commerce, and activation teams.
• Serve as an internal subject matter expert on retail media, with a focus on helping teams move from fragmented information gathering to actionable recommendations and scalable output.

Programmatic & DSP Integration

• Help connect retail media strategy to broader programmatic workflows, including audience strategy, DSP activation, supply access, reporting, and measurement.
• Support the development of guidance for activating retail media audiences and inventory through DSPs and programmatic channels where appropriate.
• Partner with internal teams to identify opportunities to standardize workflows across retail media networks, DSPs, agency buying teams, and reporting stakeholders.
• Maintain a working understanding of key DSP capabilities, programmatic buying models, audience activation options, measurement approaches, and platform limitations relevant to retail media.

Capability Development & Product Adoption

• Create content and frameworks that help agency teams understand how to use PMX retail media solutions and where they fit within client planning and buying processes.
• Help identify workflow gaps, education needs, measurement challenges, and adoption barriers across agencies, then translate those findings into practical solutions.
• Support cross-functional execution with PMX Product, Precision, Investment, Commerce, Analytics, and agency stakeholders.
• Collaborate with the PMX Partnerships team to ensure retailer, platform, and integration updates are accurately translated into agency guidance, enablement materials, and adoption plans.

Thought Leadership & Market Intelligence

• Monitor retail media, commerce media, programmatic, and measurement trends to identify implications for Publicis agencies and clients.
• Develop internal and external-facing POVs, marketplace updates, and strategic narratives that help Publicis teams position programmatic retail media more effectively.
• Evaluate emerging capabilities, platform shifts, and industry developments through the lens of practical agency application and client value.
• Support PMX leadership with materials for agency roadshows, executive presentations, training sessions, and strategic planning discussions.

Agency & Cross-Functional Collaboration

• Work directly with agency stakeholders to understand client needs, identify barriers to adoption, and improve programmatic retail media education and utilization.
• Participate in agency-facing discussions, internal business reviews, and client strategy sessions as needed.
• Build trusted relationships across PMX, agency investment teams, Commerce, Precision, Analytics, and Product teams.
• Help ensure programmatic retail media recommendations are practical, commercially relevant, and grounded in how agencies actually plan, buy, measure, and optimize media.

Qualifications

Required Experience

• 5-8 years of experience in retail media, retail media platforms, programmatic advertising, digital media, commerce media, media strategy, ad technology, or related fields.
• Strong understanding of retail media networks, commerce platforms, retailer data, audience activation, campaign measurement, and reporting frameworks.
• Hands-on or strategic experience with DSPs and programmatic buying workflows, including platforms such as The Trade Desk, DV360, Amazon DSP, Instacart, Walmart DSP, or similar systems.
• Experience developing POVs, playbooks, training materials, strategic recommendations, or other content designed to guide agency or client decision-making.
• Strong ability to translate complex industry developments into clear, practical, and actionable guidance.
• Experience working cross-functionally with agency teams, investment leads, product teams, analytics teams, or platform stakeholders.
• Excellent communication, presentation, project management, and organizational skills.

Preferred Experience

• Experience within a media agency, retail media network, commerce practice, ad technology company, DSP, platform, or publisher organization.
• Familiarity with major retail media platforms such as Amazon Ads, Walmart Connect, Roundel, Instacart Ads, Kroger Precision Marketing, Albertsons Media Collective, Criteo, CitrusAd, or similar platforms.
• Experience connecting retail media recommendations to broader programmatic, omnichannel, and performance media strategies.
• Experience supporting agency adoption, stakeholder education, product commercialization, or internal capability building at scale.
• Comfort operating in a fast-moving environment where the role requires both strategic thinking and hands-on content development.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.