Manager – Digital Planning & Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

Live Nation’s Media & Sponsorship division is seeking a Manager of Digital Planning & Strategy to support the development and execution of digital media campaigns across high-profile brand partnerships. This role will work cross-functionally with Sales, Marketing, Finance, and internal teams to ensure campaign plans are accurate, aligned, and delivered effectively. The ideal candidate is a strong communicator with a solid grasp of the digital media ecosystem and a passion for live entertainment.

WHAT THIS ROLE WILL DO

Pre-Sale Responsibilities

• Respond to RFPs from National and Local Sales teams.
• Join kickoff calls with Sales and Marketing to align on campaign goals.
• Develop comprehensive and strategic digital media plans in collaboration with other departments.
• Provide supporting materials to Sales including audience profiles, specs, and timelines.
• Review Insertion Orders (IOs) before they are submitted to senior management for approval.

Post-Sale (Internal Coordination)

• Share finalized campaign details with Finance and internal teams.
• Submit booking requests and coordinate with trafficking, ad ops, and planning teams.
• Schedule and lead internal campaign kickoff calls.
• Monitor campaign delivery and performance; ensure timely optimizations in collaboration with execution teams.
• Collect and send monthly billing data to Finance.
• Build campaign wrap reports highlighting insights, performance, and future recommendations.

Post-Sale (Client Management)

• Gather and traffic all creative assets from clients and agencies.
• Confirm campaign launches and send screenshots within 48 hours.
• Track campaign pacing and performance, ensuring all deliverables are met.
• Communicate campaign optimizations or changes with clients as needed.
• Manage updates to campaign plans, IOs, and creative assets.
• Deliver performance reports to clients at regular intervals based on agreement.

Additional Responsibilities

• Join client calls and meetings with Sales as needed.
• Support special projects and ad hoc initiatives as assigned by senior leadership.

WHAT THIS PERSON WILL BRING

• 3–5 years of digital media planning or strategy experience, preferably in media, advertising, or entertainment.
• Hands-on experience building digital media plans and working across internal departments.
• Experience managing post-sale execution including optimizations, billing, and reporting.

• Solid understanding of digital media channels including display, video, social, and programmatic.
• Excellent organizational and project management skills; capable of juggling multiple campaigns at once.
• Strong written and verbal communication skills; experience working with both internal and external stakeholders.
• Proficiency in Microsoft Excel, PowerPoint, and media planning tools/platforms.
• Attention to detail with a collaborative and proactive mindset.
• Passion for live entertainment and the digital advertising space.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant  consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is: $70,000 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.