Full-Time
Yardzen
51-200 employees
Online landscape design services for homeowners
No salary listed
Expert
Mill Valley, CA, USA
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- 10+ years of marketing leadership experience in growth stage DTC, home services or consumer tech industries.
- Proven ability to scale marketing spend while improving efficiency (CAC, LTV, ROAS).
- Deep expertise in performance marketing, brand building, and lifecycle marketing.
- Experience collaborating with and enabling sales teams with high-impact marketing materials.
- Experience with data-driven decision-making and marketing analytics tools.
- Strong leadership skills with a track record of building and managing high-performing teams.
- Exceptional storytelling ability with a customer-first mindset.
- A strategic thinker who can roll up their sleeves and execute when needed.
- Passion for outdoor living and an understanding of its benefits.
- Own the customer acquisition strategy across paid media (Meta, Google, YouTube, etc.), organic, email/SMS, referral programs.
- Optimize marketing spend to maximize efficiency (CAC vs. LTV) while scaling customer acquisition.
- Implement rigorous testing frameworks (A/B, incrementality testing, etc.) to improve performance across channels.
- Partner with product and analytics teams to improve conversion rates (CRO).
- Lead email, SMS, and CRM efforts to drive engagement, purchase, and referrals.
- Create and optimize nurture flows that guide customers from initial interest to project completion.
- Partner with product and sales teams to improve customer experience and retention.
- Drive the packaging, pricing and presentation of Yardzen’s product offering using insights and data.
- Develop compelling messaging and positioning that clearly articulates Yardzen’s value proposition across customer segments and channels.
- Identify and cultivate strategic brand partnerships that amplify Yardzen’s reach.
- Develop co-marketing initiatives with key industry players and home improvement brands.
- Oversee content strategy, PR, influencer partnerships, and organic social to deepen brand affinity.
- Engage with the Yardzen community to drive advocacy and word-of-mouth growth.
- Build, mentor, and scale a high-performing marketing team.
- Collaborate with sales, product, design, and operations teams to drive business goals.
- Own marketing KPIs, forecasting, and reporting to inform executive decision-making.
Yardzen specializes in online landscape design, making it easier for homeowners to create beautiful and functional outdoor spaces. Clients begin by providing details about their outdoor areas and preferences on Yardzen's digital platform. The company combines technology with the expertise of experienced landscape architects and horticulturalists to deliver custom designs tailored to each client's needs. Unlike traditional landscape design services, Yardzen offers a more affordable solution through various service packages that range from basic consultations to comprehensive design plans. Additionally, Yardzen collaborates with contractors to help implement the designs, which can generate referral fees. The goal of Yardzen is to enhance people's lives by improving their outdoor environments, supported by a diverse team of professionals and venture capital backing.
Company Size
51-200
Company Stage
Acquired
Total Funding
$11.8M
Headquarters
Sausalito, California
Founded
2018
Simplify's Take
What believers are saying
- Increased demand for outdoor living spaces boosts Yardzen's market potential.
- Partnerships with brands like Solo Stove enhance Yardzen's design offerings.
- The rise of AR technology enhances customer engagement with virtual landscape previews.
What critics are saying
- Oldcastle acquisition may shift Yardzen's strategy, alienating its customer base.
- Increased competition from digital-savvy traditional firms could erode market share.
- Yardzen Pro Designs might cannibalize its direct-to-consumer business.
What makes Yardzen unique
- Yardzen offers a unique digital platform for personalized landscape design services.
- The company integrates technology and human expertise for custom outdoor space designs.
- Yardzen Pro Designs allows contractors to use Yardzen's platform without upfront costs.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Parental Leave
Wellness Program
Phone/Internet Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↑ 0%Yardzen Pro Designs offers a first-time way for contractors to incorporate beautiful custom design into their sales process easily and without up-front cost.MILL VALLEY, Calif., May 6, 2024 /PRNewswire-PRWeb/ -- To broaden the reach of Yardzen's Innovative design platform and aid outdoor and landscape contractors in winning more business, Yardzen is today opening its services to pros with Yardzen Pro Designs, a new design offering tailored to the unique needs of contractors.Yardzen Pro Designs works by allowing contractors to efficiently share information about a prospective customer's property and project, and quickly receive a custom design that they can present to help homeowners envision the potential of their outdoor space. In a pilot program for Yardzen Pro Designs, a significant majority of prospective customers who received a Yardzen Pro Design hired the contractor to complete the project – representing an unprecedented conversion rate, and reaffirming that designs unlock build.Additionally, pricing for Yardzen Pro Designs was thoughtfully structured to be as contractor-friendly as possible, and solidify Yardzen as a true partner to contractors. Yardzen Pro 2D Designs are offered at no up-front cost to contractors, with a small referral fee if the contractor is hired by the prospective client. Providing exceptional design at zero up front cost to contractors is revolutionary in the landscaping industry and gets Yardzen closer to its goal of every outdoor renovation project in the U.S. beginning with Yardzen."I've been using Yardzen Pro Designs for the past month and so far haven't lost a single project where I incorporated a design. It's clear that Pro Designs helps people envision potential and contractors earn their business," said Chris Gosselin, Founder of Texan Landscape Group, an early Yardzen Pro Designs user
Yardzen, arguably one of the largest landscape design firms in the United States, recently released its annual Outdoor Living Trends Report for 2023.
The entire Yardzen team – from leadership to our newest employees – plays an integral part in creating and maintaining a culture that’s supportive, collaborative, and inclusive. .
In October 2021, The AZEK Company Inc., through its TimberTech Composite Decking, partnered with Yardzen, a premier online landscape design platform, to simplify the process for homeowners looking to design a custom outdoor oasis.