Full-Time

Principal Product Lead

Product Architecture

Posted on 9/3/2025

WillowTree

WillowTree

1,001-5,000 employees

Mobile app development, design, strategy

Compensation Overview

$135k - $167k/yr

Boston, MA, USA + 3 more

More locations: Durham, NC, USA | Columbus, OH, USA | Charlottesville, VA, USA

Hybrid

Hybrid role requiring in-office presence on Tuesdays, Wednesdays, and Thursdays.

Category
Product (1)
Required Skills
UI/UX Design
Product Management
Requirements
  • 7+ years of experience in the software development industry as a Product Owner, Technical Business Analyst, Requirements Manager, Product Manager, or related position
  • An understanding of software development life-cycle (SDLC) and experience working in one or more software development methodologies
  • Demonstrated experience with AI technologies in personal and/or professional contexts
  • Experience working closely with clients; experience leading the discovery process and client presentations
  • An understanding of the topic of user experience (UX); the ability to define user flows and lead a UX design process
  • Prior experience eliciting and defining requirements for web and/or mobile app projects
  • Comprehension of business process and the ability to define, communicate, and document business processes
  • The ability to consider, and plan for, edge cases and potential risks within a project
  • Understanding of wire-framing and/or prototyping
  • An understanding of web services and database architecture
  • You’re an experienced technical problem solver that can adeptly figure out how to address and communicate technical or process issues between systems
  • You’re inquisitive, listen well, and ask good questions to help get to the core of problems
  • A curiosity, interest, and ability to adapt within many different industries, technologies, and businesses
Responsibilities
  • Attend client meetings; lead discovery process; gain knowledge of our clients' businesses; lead client presentations
  • Build strong client relationships in building solutions that align with product vision and outcomes
  • Collaborate with client and project teams to define feature sets and feature prioritization for applications that align with client strategy
  • Deliver well-written user stories and functional requirements
  • Collaborate with product designers and engineers to create best-in-class user experiences
  • Lead the definition and documentation of high-level business requirements
  • Be the owner of the complete solution; define what 'should be;' share that vision with internal and external teams
  • Work with design and development teams to create solutions that are in line with time and budget constraints
Desired Qualifications
  • Certified Agile ScrumMaster or Product Owner
  • Has worked within a major technology consultancy firm or agency
  • Extensive experience as a software developer building web-based and/or mobile applications
  • Working knowledge of SQL
  • Experience with enterprise business applications (e.g. CRM, ECM, etc)
  • Experience with enterprise IT applications (e.g. ESB, MDM, Data Warehousing)
  • Experience with design and/or prototyping tools (e.g. Sketch, InVision, Figma, etc)

WillowTree helps brands build and grow mobile and digital products. The company guides clients from mobile strategy to launching and growing mobile apps, websites, OTT apps, and voice tech, all through an integrated team that covers strategy, product design, development, testing, launch, and growth. How it works: clients receive strategic guidance aligned with real-world costs and timelines, then WillowTree executes across the product lifecycle—from digital product strategy and design to end-to-end development and ongoing growth initiatives. How it differs: a senior, cross-disciplinary team that operates at the strategic level while delivering concrete, implementable plans and hands-on build work, and a portfolio that includes major Fortune 500 brands. What it aims to achieve: help clients realize the potential of evolving mobile technologies by delivering practical, scalable mobile and digital products that reach users and drive growth.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

Charlottesville, Virginia

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • TELUS International acquisition in January 2023 adds global scale and AI expertise.
  • Integrates ChatGPT into Vocable AAC app on September 28, 2023, advancing conversational AI.
  • Grows to over 1,000 experts across 13 studios in US, Canada, Brazil, and Europe.

What critics are saying

  • TELUS bureaucracy slows WillowTree's agile decisions, alienating specialized clients.
  • Offshore rivals like Toptal undercut $150–$199/hr rates by 40–60%.
  • Post-acquisition cultural clashes drive talent exodus to Huge Inc.

What makes WillowTree unique

  • WillowTree bridges consumer UX with enterprise-grade mobile security for Fortune 500 brands.
  • Leads in field solutions, loyalty programs, payments, and connected devices expertise.
  • Acquired PoaTek in 2021 and Maark on September 15, 2021, expanding engineering capabilities.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan

Company News

The Tifton Gazette
Apr 9th, 2026
Brandi AI appoints Liam Darmody as vice president of customer success and go-to-market operations.

Brandi AI appoints Liam Darmody as vice president of customer success and go-to-market operations. PR Newswire Today at 3:15am PDT Experienced revenue and customer success leader to scale Brandi AI's growth and category leadership in AI visibility and Generative Engine Optimization (GEO) MCLEAN, Va., April 9, 2026 /PRNewswire/ - Brandi AI(TM), the industry's most comprehensive, intelligence-driven platform for enterprise AI visibility and Generative Engine Optimization (GEO), today announced the appointment of Liam Darmody as vice president of customer success and go-to-market operations. In this role, Darmody will lead customer success strategy, revenue operations and go-to-market execution as the company expands its position in the rapidly emerging Generative Engine Optimization (GEO) category. The appointment comes as organizations increasingly shift from traditional search strategies to AI-driven discovery, where visibility in generative engines and answer-based systems is becoming critical to brand performance. Brandi AI has established early leadership in this space, with a proprietary framework for generative engine optimization and recent recognition as a G2 High Performer in the Answer Engine Optimization (AEO) category. Brandi AI was also recognized as an Intellyx 2025 Digital Innovator for pioneering the discipline of Generative Engine Optimization (GEO). Darmody brings nearly 20 years of experience building and scaling customer success, revenue operations and go-to-market functions at high-growth technology companies. He has worked across industries including online commerce, real estate technology, technology consulting nd enterprise data, consistently driving measurable growth and customer retention. "Liam brings a powerful combination of customer-first thinking and operational rigor at exactly the right time for Brandi AI," said Leah Nurik, co-founder and CEO of Brandi AI. "As companies navigate the shift to AI-driven discovery and answer engines, his experience building scalable, high-impact customer success and go-to-market systems will help us translate our category leadership into measurable outcomes for customers." Prior to joining Brandi AI, Darmody held leadership roles at several prominent technology companies. At Homesnap, later acquired by CoStar Group, he helped drive 456% year-over-year direct sales revenue growth. At WillowTree, acquired by TELUS International, he built a recruitment marketing engine from the ground up. At AddThis, acquired by Oracle, he grew engaged enterprise accounts from zero to more than 600 while maintaining a 97% retention rate. Earlier in his career, he joined LivingSocial as employee No. 20 and helped scale the company into a global organization prior to its acquisition by Groupon. Darmody will focus on aligning Brandi AI's customer experience with its go-to-market strategy, ensuring customers can effectively navigate the shift to generative search and maximize their visibility across AI-driven platforms. "AI is fundamentally reshaping how people discover and engage with brands," said Darmody. "Brandi AI is at the forefront of defining how companies succeed in this new environment from Generative Engine Optimization to AI visibility more broadly. I'm excited to help scale a customer-centric organization that enables brands to adapt and win in this next era of search." About Brandi AI Brandi AI(TM) is the leading platform for enterprise AI visibility and Generative Engine Optimization (GEO). Built on a powerful intelligence layer, Brandi helps organizations stay visible as online discovery shifts from search engines to AI answer engines like ChatGPT, Google AI Overviews and Perplexity, revealing where brands stand in this new landscape. Brandi tracks the high-intent questions buyers ask AI and shows whether - and how - a brand is mentioned or cited in AI-generated answers. With this foundation, Brandi provides data-driven guidance and optimization tools to help marketers refine existing web content and create new AI-ready content designed to earn brand mentions and citations in AI answer engines. Used by Fortune 500s, global agencies and mid-market brands across B2C and B2B industries, Brandi supports CMOs and product marketers in defining category strategy and content, and PR, SEO, and digital marketing teams in driving visibility. For more information, visit mybrandi.ai. Follow Brandi AI on LinkedIn. SOURCE Brandi AI This is a paid placement. For further inquiries, please contact PR Newswire directly.

Business Wire
May 2nd, 2024
Everest Group Survey: Majority of Businesses Consider Outsourcing Generative AI Development Amid Concerns Over Data Security, Privacy and Regulatory Compliance

WillowTree was recognized as a notable provider in Forrester's The Innovation Consulting Services Landscape for Q1 2024.

Benzinga
Sep 28th, 2023
WillowTree Transforms Vocable AAC Mobile App with Conversational AI Integration, Giving Voice to Millions

CHARLOTTESVILLE, Va. , Sept. 28, 2023 /PRNewswire-PRWeb/ -- WillowTree, a leading digital experience consultancy, has launched its enhanced version of Vocable AAC with the revolutionary integration of OpenAI's ChatGPT.

GlobeNewswire
Oct 27th, 2022
Telus International Annonce Une Entente Visant L’Acquisition De Willowtree, Un Fournisseur De Produits Numériques À Service Complet

English French. Développement des capacités existantes de conception, de production et de livraison de bout en bout

Cision
Nov 18th, 2021
WillowTree Apps, Inc. acquires PoaTek IT Consulting

WillowTree, a market-leading digital product consultancy serving the world’s most admired brands, today announces its second acquisition of 2021 with its agreement to acquire Poatek, the leading privately-held Brazilian software engineering boutique.

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