Associate Director

Measurement Science

Updated on 5/17/2024

Samba TV

Samba TV

201-500 employees

Enhancing TV viewing with machine learning

AI & Machine Learning
Data & Analytics


New York, NY, USA

Required Skills
  • BA/BS or MS in related technical field or equivalent practical experience
  • 4+ years in ad effectiveness, audience measurement, and guiding client actions based on data
  • 2+ years of experience leading research delivery team
  • Demonstrated technical acumen
  • Excellent written and verbal communication skills
  • Cross-functional solid leadership
  • Experience with both outcomes and audiences measurement capabilities
  • Experience in the TV, Media, Entertainment, or digital advertising spaces
  • Understanding of identity resolution and programmatic advertising
  • Comfortable with SQL, R/Python or similar data tools
  • Proficiency working within Salesforce, Jira, Asana, or other CRM and/or project management tools
  • Oversee a 3-5 person client delivery team
  • Lead client engagements at the most senior level
  • Partner with GTM teams and marketing
  • Help drive strategy around cross platform, attribution, and other forms of innovative measurement
  • Actively evangelize Samba data and measurement capabilities
  • Support development of narratives for findings
  • Be an expert on Audience and Outcome Measurement methodologies and industry standards
  • Lead meta-analysis and large bespoke measurement engagements
  • Balance changing priorities and execution of multiple research studies
  • Possess a willingness to support team members and dive into a player-coach role
  • Work with cross-functional teams to implement and execute studies
  • Educate internal and external teams on the benefits and capabilities of Samba's suite of measurement products

Samba TV is known for its robust technology that integrates machine learning algorithms into Smart TVs and other devices to transform the television viewing experience. This company offers an extensive range of data and measurement products, making it crucial for stakeholders in the media industry. With a television panel vastly larger than traditional systems, Samba TV stands as a key player in advancing omniscreen advertising and measurement solutions.

Company Stage


Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth