The role:

We are seeking a results-driven B2B SaaS / cybersecurity ABM (Account-Based Marketing) Manager to lead and execute targeted marketing strategies that drive engagement, pipeline and revenue within some of our key accounts in North America. This role requires a strategic thinker with expertise in account-based marketing, B2B SaaS / cybersecurity, and data-driven decision-making.

Note: this role is to be located with commutable distance to Reston Virginia and will be supporting Federal. 

What you will do:

• Collaborate with the ABM Lead to develop and refine a targeted ABM strategy and plan, focusing on engaging and driving growth within key strategic accounts.
• Develop and execute comprehensive ABM campaigns tailored to high-value accounts, leveraging personalized content, messaging, and multi-channel strategies.
• Partner with sales and other customer focused teams to create in-depth account profiles, align objectives, and drive account-based initiatives that increase conversion rates and revenue.
• Analyse account insights, intent data, and engagement metrics to optimize campaign effectiveness and ROI.
• Collaborate with internal teams and external agencies to produce personalised account-specific messaging, content and other demand generation assets.
• Deep understanding of go-to-market channels (including digital and paid media) to activate effective and highly targeted customer specific campaigns and nurture programs. 
• Manage ABM tools and technologies to execute and track campaign performance, ensuring alignment with broader marketing goals.
• Stay up-to-date with ABM trends and best practices, continuously refining strategies to maximize impact.

What we expect:

• 5+ years of experience in account-based marketing or B2B demand generation, ideally in the SaaS industry.
• Proficiency in ABM platforms (e.g. 6sense), CRM tools (e.g., Salesforce, Marketo) and reporting capabilities (Demo).
• Strong collaboration and communication skills to effectively work with sales, marketing, external agencies and other relevant cross-functional teams.
• Analytical mindset with the ability to translate data into actionable strategies.
• Proven success in driving measurable business outcomes through ABM initiatives and programs.
• Marketing / Business degree or similar.
• Knowledge of Fed would be a plus (not a must have)
• American Citizenship is required 

Why Join Us?

• Be part of a new dynamic, growth-focused team shaping the future of ABM at Armis.
• Enjoy a collaborative environment that values creativity and innovation.
• Competitive salary, benefits, and opportunities for professional growth.

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the ​​confidence gap​.​​ We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

Salary range guidance for this position is: $140,000-160,000 per year.

The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis.