Full-Time

Senior Lifecycle Marketing Manager

Posted on 10/31/2025

Earnest

Earnest

201-500 employees

Fintech lender offering low-interest student loans

Compensation Overview

$135k - $170k/yr

+ RSUs + Employee Stock Purchase Plan + 401(k) Match + Travel Perk

Remote in USA

Remote

Category
Growth & Marketing (1)
Required Skills
Tableau
Salesforce
Looker
Data Analysis
Requirements
  • 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
  • 4+ years of experience developing lifecycle/CRM engagement program
  • Proven ability to present campaign strategies, performance, and recommendations to senior leadership
  • Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions
  • Experience developing marketing plans that balance financial objectives and customer experience goals
  • Expertise in audience segmentation and targeting using database and real-time event data
  • Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
  • Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)
Responsibilities
  • Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities
  • Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts
  • Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs
  • Lead some of Earnest’s most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies
Desired Qualifications
  • Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable)
  • Experience building and optimizing automated campaigns and experimentation frameworks
  • Strong project management skills with tools such as Jira, Workfront, or Basecamp
  • Very strong attention to detail and strict adherence to QA processes

Earnest provides low-interest loans in the United States, specializing in student loan refinancing, private student loans, and personal loans. The platform uses data analysis and underwriting software to tailor rates to each borrower's financial profile. Loans come with flexible repayment plans and terms, and the company earns revenue from the interest on issued loans. Earnest distinguishes itself through data-driven underwriting that customizes pricing for individual borrowers and by offering adaptable repayment options, appealing to financially responsible customers. Its goal is to stay competitive by adjusting rates to market conditions while helping people manage education and personal debt.

Company Size

201-500

Company Stage

Acquired

Total Funding

$482M

Headquarters

San Francisco, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • $200 referral bonus creates viral growth among financially responsible borrowers.[1]
  • 0.25% rate reduction for autopay enrollment incentivizes recurring revenue streams.[1]
  • Serves $5,000-$500,000 loan range, capturing high-debt graduate student segment.[1]

What critics are saying

  • SoFi's aggressive expansion with lower rates captures high-income borrower market share.[2]
  • C+ rating reflects restrictive 650 credit minimum, driving applicants to competitors.[1]
  • Hard credit checks on refinances damage customer scores, prompting competitor switching.[1]

What makes Earnest unique

  • Considers 10,000+ data points beyond credit scores for underwriting decisions.[1]
  • Offers 180 customizable loan term options across 5-20 year repayment periods.[2]
  • Eliminates origination fees, prepayment penalties, and late fees entirely.[2]

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Home Office Stipend

Phone/Internet Stipend

Tuition Reimbursement

Paid Vacation

Parental Leave

Company Equity

INACTIVE