Manager – Local Competitive Intelligence

Job Description

Organizational

The Competitive Intelligence Team – Local, provides advertising intelligence that yields insights resulting in a marketplace advantage for a major client. Our goal is to use this data to provide actionable insights that inform strategy and investment.

Individual:
We are looking for a Manager, Competitive Intelligence, to serve as the primary contact for competitive reporting and contextualizing. The ideal candidate will have a background in strategic planning, an in-depth understanding of the media market, and an expertise in competitive tools. This person will play a crucial role in our Competitive team, demonstrating strong teamwork, delegation skills, and the ability to extract insights from competitive data.

Responsibilities

Individual:

• Lead the creation of innovative reports, ensuring they are tailored to our clients’ unique business needs.
• Present and competently defend data analysis on a regular basis.
• Proficiently use Excel and PowerPoint and demonstrate a willingness to learn new software and innovate with existing tools.
• Showcase strong writing and public speaking skills, effectively conveying insights and recommendations.
• Work independently and collaboratively, adapting to the needs of the team.
• Research, interpret, and evaluate marketing and research data to develop impactful media objectives and strategies.

Organizational:
•    Write and present research analysis and understand media plans.
•    Communicate with clients, and other agency departments.
•    Foster internal/agency communications and relationships.

Team:
•    Train competitive associates in a variety of required systems and processes.
•    Encourage creativity and pro-activity of competitive team.
•    Supervise workflow to guarantee timely delivery of projects.

Qualifications

Requirements:

•    3-4 years of experience in media research, planning, or account management. 
•    Telecom experience not necessary but would be a plus.
•    Proficient across all channels (print, TV, radio, interactive, OOH).
•    Have solid command of industry research and trends.
•    Organized, detail oriented.  Expects excellence and accuracy.
•    Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics