Full-Time
Director – Growth Marketing
Posted on 10/31/2025
Thrive Causemetics
51-200 employees
Direct-to-consumer luxury cosmetics with philanthropy
Compensation Overview
$165k - $175k/yr
No H1B Sponsorship
Los Angeles, CA, USA
Hybrid
Hybrid role; 5 days on-site at Playa Vista HQ.
 Growth & Marketing (1) |
|---|
- 10+ years of performance marketing experience in direct-to-consumer eCommerce, with proven success scaling Paid Social, Paid Search, Affiliate, Podcast, and/or Amazon channels.
- Proven success in managing and scaling large budgets.
- Track record of building and leading high-performing teams, with the ability to mentor, inspire, and grow talent.
- Strategic and analytical thinking with the ability to connect data-driven insights to broader strategic goals, balancing performance metrics with creative excellence.
- Deep proficiency in analyzing multi-channel performance data, identifying trends, and making informed decisions that optimize results.
- Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
- Authorization to work for any employer in the United States without current or future sponsorship for immigration-related work benefits.
- Develop and Own Strategy: Design and execute integrated growth marketing strategies across Paid Search, Paid Social, Affiliate, Podcast, and Amazon to drive customer acquisition and maximize return on ad spend (ROAS).
- Lead a High-Performing Team: Manage, mentor, and inspire a growing team of performance marketers, fostering collaboration and professional development.
- Budget Ownership: Manage and optimize large-scale budgets across all growth channels, ensuring efficient allocation and a balance between short-term performance and long-term growth.
- Collaborate Cross-Functionally: Partner with Creative, Analytics, CRM, and Ecommerce teams to align channel strategies with overall brand and business goals.
- Creative + Messaging Oversight: Guide creative and content development tailored to each channel, ensuring assets resonate with target audiences and reflect the brand’s voice.
- Performance Analysis: Establish a unified reporting framework across channels, analyzing performance metrics and surfacing insights to inform optimization and strategic pivots.
- Channel Innovation: Identify and test emerging platforms, partnerships, and acquisition opportunities—including new ad formats, affiliate partnerships, podcast sponsorships, and Amazon innovations.
- Drive Experimentation: Continuously test campaigns, messaging, promotions, and creative formats to fuel channel performance and maintain a competitive edge.
- Experience 10+ years of performance marketing experience in Direct-to-Consumer eCommerce, with proven success scaling Paid Social, Paid Search, Affiliate, Podcast, and/or Amazon channels. Proficiency in managing and scaling large budgets. Leadership experience building and leading high-performing teams, with the ability to mentor, inspire, and grow talent. Strong strategic and analytical thinking capabilities.
- Passion for innovation and willingness to test, learn, and leverage new tools, platforms, and partnerships to drive growth.
- Excellent collaboration and communication skills with the ability to work cross-functionally in fast-paced environments.
- Cultural fit with a solution-oriented mindset and interest in beauty, e-commerce, and purpose-driven work.
Thrive Causemetics offers luxury, high-performance cosmetics across mascaras, eyeliners, eyeshadows, primers, concealers, blushes, bronzers, highlighters, lip products, and makeup tools, sold primarily on thrivecausemetics.com. Its products are designed for long wear and versatility to meet various makeup needs. A key differentiator is its philanthropic model: for every product purchased, the company donates to empower women and support charitable organizations through the “Bigger Than Beauty” mission, totaling over $25 million in funds and products donated in 2022. The goal is to provide high-quality cosmetics while making a tangible positive impact in communities through its purchases.
Company Size
51-200
Company Stage
Series A
Total Funding
$15.3M
Headquarters
Seattle, Washington
Founded
2013
Simplify's Take
What believers are saying
- Expanded skincare line with Sunproof SPF 37 and primers captures growing sun protection market.
- Anniversary collection and seasonal launches drive repeat purchases and customer engagement.
- $500K wildfire relief donation strengthens brand loyalty among socially conscious consumers.
What critics are saying
- August 2018 class-action lawsuit alleges false charitable donation claims damage brand credibility.
- February 2021 ADA accessibility lawsuit over website compliance exposes operational vulnerabilities.
- Homosalate and octisalate UV filters degrade rapidly, risking FDA recalls and competitor displacement.
What makes Thrive Causemetics unique
- Founder Karissa Bodnar built $150M+ donation track record since 2015 across 600+ nonprofits.
- Direct-to-consumer model with luxury positioning attracts socially conscious, premium-paying customers.
- Woman-owned, purpose-driven brand resonates with beauty enthusiasts seeking social impact alignment.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -2%2 year growth
↓ -9%Thrive Causemetics releases EmpowerGloss ahead of Women's History Month. The buildable serum-gloss hybrid provides 24-hour moisture in eight hues. Purpose-driven beauty brand Thrive Causemetics has introduced a new lip product, ahead of Women's History Month: EmpowerGloss Ultra-Glossy Lip Serum. Touted to "smooth like a serum and shine like a gloss," EmpowerGloss is available in eight shades. It provides 24-hour moisture and designed to deliver hydration and a naturally fuller-looking pout. The buildable serum-gloss hybrid can be worn sheer for a fresh, hydrated look or layered for a bold, high-gloss finish. EmpowerGloss Ultra-Glossy Lip Serum retails for $28 at thrivecausemetics.com.
Thrive Causemetics has introduced a new seasonal variant of its Hero(TM) Liquid Balm Lip Treatment.
Thrive Causemetics Inc. is proud to announce the launch of the Los Angeles Wildfire Recovery Scholarship, a $100,000 initiative to support students whose lives were directly impacted by the devastating wildfires earlier this year.
Born from a personal mission to provide clinically-proven, clean cosmetics to those with compromised immune systems after losing her close friend, Kristy Lemond to cancer at just 24 years old, Bodnar's vision has gone above and beyond that as she strives to make tangible difference in the world through giving back. Since 2015, Thrive Causemetics® has donated over $150 MILLION in funds and products to over 600 non-profit organizations that help communities enduring cancer, emerging from homelessness, surviving domestic abuse, fighting for racial and social justice, pursuing education, supporting LGBTQ+ causes, uplifting underserved marginalized youth, and assisting military + veterans. Most recently, the brand's commitment to creating positive change recently included a $500,000 donation to wildfire relief efforts in Los Angeles. "When I created Thrive Causemetics® from my one-bedroom apartment and formulated our first products in my kitchen, I could only imagine we'd be celebrating 10 years of impact with a global community of customers who believe in beauty that gives back," said Bodnar. "This milestone is a testament to the power of purpose-driven business fueled by YOU, our customers. "I'm so proud that we've stayed true to being woman-owned, backed by a community who believes every beauty choice can make a real difference
Lara Eurdolian expressed her gratitude, saying, "We're thrilled and humbled to see the warm reception of Charlie's story. This book is all about embracing different families and the love that unites them. It's been an incredible journey, and we're honored to share it with the world.". .