Head of Business Development & Marketing

Job Description

The role

Clifford Chance has an ambitious global strategy which puts clients at the very heart of everything the firm does.  The Business Development ("BD") function is pivotal in making the firm's strategy a reality.  BD teams collaborate strategically with partners, lawyers and other business professional functions to drive sustainable growth.  The BD function supports conversion of key client and market opportunities through the development and delivery of targeted business development and marketing plans.

This role is part of a global BD product team supporting the Corporate Transactions and Advisory Group, with primary responsibility for the M&A in the Americas

This is a hands-on and proactive role where you will work alongside and collaborate with other BD team members and act as a key point of contact for relevant product stakeholders within the firm to provide support on the execution of wider BD strategy.

This role is business critical and is an opportunity for a BD professional to make a huge impact in a professional services environment, working closely with multiple stakeholders, to deliver tangible results as part of a global BD team.

Key responsibilities

You will work directly to support key stakeholders on their client and market business development initiatives and support the implementation of BD strategy.

This role collaborates closely with the fee-earning population in region and globally to support identification, pursuit and winning of revenue generating opportunities.  It connects partners and lawyers to the full spectrum of BD services and expertise available across the global function.

This role works alongside counterparts in region, and in other product groups, as well as being a key member of the BD community globally.

Strategy and implementation

• Establish and oversee the implementation of BD development and marketing plans, ensuring alignment with firmwide strategy.
• Track progress against plans and refine approach to achieve over-arching goals, focusing on ROI on a periodic basis.
• Commission research initiatives on regional product and market trends, clients, prospects, and competitors to inform strategic marketing decisions.
• Oversee and manage the quality of output, ensuring partner expectations are being met.

Revenue generation

• Act as the primary contact for information about the product offering in region, and related BD and marketing activities and campaigns.
• Support the relevant product group in implementing its BD plan.
• Work with relevant stakeholders to develop/shape BD product offerings and initiatives.
• Facilitate the flow of information to drive collaboration and cross-selling of client relationships and products in region and globally.
• Position and promote BD offerings and initiatives within the product group and the firm more widely.
• Proactively spot market trends and opportunities for the product group across the region and globally.
• Support cross-product panel RFPs with significant regional emphasis, working with our Global Proposals team.
• Provide tailored input into significant product pitches and updating and maintaining capability statements.

Reputation management and marketing communications (working with Brand, Communications and Public Affairs (BC&PA) and Knowledge & Training (K&T))

• Assist in identifying opportunities to position and raise the profile of the product group and its individual lawyers.
• Lead in the organisation of relevant BD client events, seminars and conferences, sponsorships, PR, etc.
• Oversee multiple marketing communications projects, including the delivery of relevant directory/awards submissions.
• Support in the creation and distribution of thought leadership material.

Client and market development

• Oversee and help with client targeting exercises and maintain oversight of priority clients and prospects in line with the firm's strategic priorities.
• Embed a strong culture around client listening.
• Ensure relevant regional marketing materials (standard pitch content, master capability statements, etc) are up to date and fit for purpose.
• Apply depth of product knowledge to support firmwide client and sector programmes.
• Conduct competitor, client and marketplace analysis to identify new and emerging client and sector opportunities.

Business Development function

• Work closely with relevant key stakeholder(s) to execute on strategically important BD function projects.
• Support the implementation of the BD Operating Model by assisting with the alignment of activity to teams (within and outside of BD), in line with technology roadmaps and transition plans.
   

Qualifications

Your experience

• Previous experience in professional services business development (preferably in a law firm).
• A strong interest in and understanding of the products relevant to this role.
• Sound commercial awareness of legal market development, particularly in relation to products relevant to this role.
• The ability to develop advisory relationships with partners.
• Strong project management and organisational skills.
• Excellent oral and written communications skills.
• Ability to work as part of a team and with lawyers of all seniority levels.
• Commitment to quality and attention to detail.

Clifford Chance US LLP offers a comprehensive benefits and compensation package. The salary range for this role is $220,000 - $265,000. The actual salary will be commensurate with the candidate's qualifications and relevant experience.
 

Additional Information

Equal Opportunities

At Clifford Chance, we forge an inclusive culture, where all perspectives are recognised and valued. It’s a culture where everyone has equal access to opportunities to thrive and succeed, irrespective of background. We are guided by our values-based Code, which sets high standards of conduct and has a principle focused on being inclusive.

We are an equal opportunity employer and provide consideration to all qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state, or local law. We comply with the law and regulations in every location where we operate and across all aspects of employment, from recruitment and selection to development, progression, and day-to-day working life.  

Find out more about our inclusive culture here