MeUndiesis a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning… 

Today MeUndies has sold more than twenty-seven million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand. 

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and its monthly membership. 

With a growing company comes a growing team full of innovative people. We’re looking for a Vice President of Brand Marketing to lead Brand Marketing strategies to drive explosive awareness, trial, retention, and advocacy for MeUndies across paid and organic channels. MeUndies seeks a creative and analytical marketing leader with a proven track record in campaign development, brand and product marketing, storytelling, and driving brand performance. They will deliver marketing thought leadership and guidance while optimizing the brand’s marketing levers to maximize return on marketing investment and deliver a competitive advantage. They will help build 360 integrated marketing programs to drive new customer acquisition while exciting and delighting existing customers. 

We are looking for an individual who thrives in a fast-paced, collaborative environment leading a multi-disciplined team, including brand and product marketing, IP/licensing, partnerships, cause marketing (MeUndies Gives), and PR. 

What You’ll Do 

Brand and Product Marketing: 

• Lead the strategy and oversee the execution of breakthrough integrated marketing programs that build brand awareness, affinity, and product adoption 
• Act as a storytelling expert, crafting marketing strategies and insights-driven creative briefs that inspire cross-functional partners to deliver results-oriented, brand-differentiating work that can be translated across DTC, wholesale, and owned social channels to reinforce brand equity and drive category/product awareness for both new launches and evergreen business support 
• Work with Growth and Retention Marketing teams to understand their needs and capitalize on content creation opportunities to ensure a cohesive and consistent customer journey 
• Collaborate with the Merchandising and Design teams to develop product positioning that is unique and resonates with customers
• Work closely with the Consumer Insights and Analytics teams to develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs in driving core metrics like brand awareness, promoting a test-and-learn mindset across our team 
• Own the GTM brand brief process and approach to achieve brand priorities and business objectives. 
• Oversee both Organic Social and Influencer Marketing efforts to ensure brand tone consistency throughout all channels, ultimately improving KPIs and revenue 
• Own the positive growth of the brand ambassador program and new content creator porgram.

Brand Partnerships, Licensing, Cause Marketing, and PR: 

• Define the vision and strategy for how partnerships and licensing power MeUndies to excite and delight current customers while attracting/prospecting new customers and ultimately driving brand awareness and cultural relevance 
• Identify, initiate, structure, and execute new partnership/licensing agreements and take the lead on all licensing processes and approvals 
• Develop a comprehensive Cause Marketing and CSR strategy under the MeUndies Gives platform driving consumer affinity
• Oversee PR strategy and build an in-house team to concept and storytelling unique brand moments, leverage & build industry relationships, and increase brand awareness 

Budget and Team Management: 

• Own and create the marketing budget inclusive of promotional activities, partnerships, PR, cause marketing, events, and agency fees 
• Create and maintain a strategic calendar that aligns department initiatives, content creation, social channels, product marketing, events & partnerships, and cause marketing initiatives 
• Inspire and maintain a high-performing brand marketing team that embraces MeUndies’ culture 
• Build rapport and effectiveness with the leadership team and cross-functional partners 
• Build a scalable framework and process to solve bottlenecks and increase efficiency 
• Measure and report the performance of all marketing campaigns, assessing ROI and drivingagreed-upon KPIs

What You Have: 

• Minimum of 12+ years of brand marketing experience required 
• Apparel industry and/or DTC expertise and background preferred 
• Minimum of 7 years of team management with experience managing a minimum of 5+ direct reports 
• Proven ability to lead, build relationships, and work effectively in a cross-functional team environment 
• A self-starter mentality; ability to work in a fast-paced, entrepreneurial environment
• Ability to think creatively and strategically while maintaining a rigorous business and financial discipline 
• Exceptional project management experience and attention to detail 
• Strong verbal and written communication skills
• Bachelor’s degree required 

WHY WORK AT MEUNDIES? 

It’s more than a job. 

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities. 

We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. We also take Learning and Development seriously - conducting annual performance reviews, annual 360 reviews, and providing an independent Learning & Development Budget that starts at $500 right out of the gate! 

We have an office you’ll enjoy going to. 

We have officially returned to our amazing HQ space! Don’t worry; we’ve implemented a 3-day-a-week hybrid plan optimized to work and continuously build relationships with all team members. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. Plus, we’re dog friendly, so your furry coworker can join you anytime. 

We don’t forget the most important things. 

We want MeUndies to be a place where you feel safe and comfortable and encourage our employees to hold us accountable for keeping it that way. We offer two robust annual surveys to check in with the team, an anonymous feedback tool available to submit to at any time, and an HR team that is ready to help. MeUndies is also home to four employee-led Employee Resource Groups - Womxn’s ERG, Heritage ERG, Pride ERG, and Parents of MeUndies. When you work at MeUndies, we take your needs as an employee (and a person) seriously. 

Plus those special extra things. 

We know how important it is to connect with your team members outside of everyday work, too. We offer frequent catered lunches, holiday parties, off-sites, happy hours, and an annual retreat (right now, these things are happening virtually! But we can’t wait to return to in-person). You’ll also get a sweet employee discount, as well as a monthly MeUndies membership, to rebuild your underwear drawer with our top-notch prints.

The base salary range for this full-time position is $170,000 - $230,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.