Full-Time
USA – Marketing Manager
1 year contract
Posted on 2/28/2024
Cloud-based healthcare software integration platform
Mid
Remote in USA
- 4+ years of B2B marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
- Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.
- Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
- Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results.
- Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead.
- Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
- Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
- Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc.
- Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
- Manage multiple projects and balancing contending priorities in a rapidly changing environment
- Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns.
As a leader in cloud-based healthcare software, PointClickCare offers a dynamic work environment where technology and healthcare meet to improve patient care and streamline operational efficiencies. Employees at this company benefit from engaging in work that directly enhances healthcare outcomes through innovative data integration and revenue management solutions. This focus on impactful work, combined with the opportunity to contribute to advanced care coordination, makes PointClickCare an attractive workplace for professionals passionate about technology and healthcare.
Company Stage
Private
Total Funding
$231M
Headquarters
Mississauga, Canada
Founded
2000
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↑ 30%Benefits
Competitive financial rewards & equity potential
Comprehensive benefits available from day 1
Midweek mingles with free lunch
Wellness spending account
Retirement savings plan with employer match
Flexible PTO
Hybrid work models
Parental leave
Family planning support
Training & development programs
Corporate discounts program
Summer half-day Fridays
Health & wellness programs