Full-Time
Credlens Director of Marketing and Communications
Posted on 11/3/2025
Strada Education Foundation
51-200 employees
Clears education-to-work paths for underserved populations
Compensation Overview
$100k - $130k/yr
Washington, DC, USA
Hybrid
Occasional travel to conferences/all-hands; low travel (>10%).
 Growth & Marketing (2) |
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- 7+ years of progressive experience in marketing communications, product marketing, or strategic communications, ideally in education, workforce, nonprofit, or data/SaaS sectors.
- Strong background in message development, GTM execution, and data-informed storytelling.
- Proven experience managing and synthesizing competitive or market intelligence to inform positioning and communications.
- Exceptional writing and editing skills with an ability to translate technical or data concepts into accessible, persuasive messaging.
- Bachelor’s degree required; Master’s degree welcome.
- Narrative Activation: Build on CredLens’ established narrative framework to ensure consistent, high-quality storytelling across all communications and stakeholder materials.
- Message Development: Create and refine messaging and talking points for a range of audiences — including policymakers, partners, funders, and data users — ensuring accuracy, clarity, and alignment with CredLens’ mission and voice.
- Executive Communications Support: Partner with the VP of Communications and senior leaders to develop presentations, remarks, and briefing materials that elevate CredLens’ visibility and support its conference and speaking strategy.
- Competitive Intelligence: Lead the collection, synthesis, and management of key market and competitive data to inform messaging, positioning, and GTM content.
- Information Stewardship: Maintain a shared repository of up-to-date facts, figures, and proof points to ensure data integrity and consistency across all public-facing materials.
- Digital Activation: Lead the direction and development of web content and support social media.
- GTM Execution: Drive the ideation and creation of content for product launches, partnerships, and organizational initiatives, ensuring messaging aligns with market needs and strategic goals.
- Sales & Partner Enablement: Develop essential collateral — including one-pagers, pitch decks, case studies, and data summaries — that empower Sales, Business Development, and external partners to communicate CredLens’ value proposition.
- Audience-Specific Content: Adapt and tailor core messaging for different customer segments (e.g., credential issuers, funders, community colleges, and states) to drive engagement and adoption.
- Cross-Functional Collaboration: Work closely with Product, Customer Success, and Design teams to ensure GTM materials are accurate, visually compelling, and strategically aligned.
- Customer Communication Tools: Develop clear, data-driven materials and messaging templates that help Customer Success teams effectively communicate with clients and partners.
- Adoption Support Content: Create customer-facing resources — including onboarding decks, usage guides, FAQs, and impact summaries — to enhance understanding and engagement with CredLens products and insights.
- Renewal & Retention Messaging: Collaborate with Customer Success to articulate ongoing value, outcomes, and updates that support renewal and retention goals.
- Customer Feedback Loop: Partner with Customer Success to translate feedback and usage insights into content improvements, updated messaging, and refined GTM strategies.
- Internal Alignment: Ensure Customer Success teams are equipped with the latest competitive intelligence, proof points, and data stories to reinforce CredLens’ differentiated value.
- Voice of the Customer (VOC): Gather and translate qualitative and quantitative insights into actionable improvements for communications and GTM content.
- Market Monitoring: Track relevant trends, competitor activities, and policy developments to identify opportunities for CredLens to lead or respond effectively.
- Stakeholder Alignment: Create concise, data-informed messaging guides and advocacy materials to support alignment among funders, partners, and strategic allies.
- Experience in Information Architecture, taxonomy, and nomenclature is a plus.
- DEI Commitment: Commitment and professional experience advancing diversity, equity, and inclusion within an organization.
- Travel Requirements: This is a low-travel role (>10%), with the anticipation that the Marketing Director may occasionally travel to conferences or an all-hands meeting.
Strada Education Foundation builds programs and partnerships that bridge education and work, with a focus on removing barriers for people who face the greatest obstacles to success. It funds and supports initiatives that connect learning with real-world work opportunities, aiming to create clearer, more affordable pathways from education to gaining employment. Unlike groups that focus only on education or only on job placement, Strada acts as an intermediary and funder to align colleges, employers, and communities around practical pathways. The organization's goal is to widen access to education-to-work opportunities and help underserved individuals move from learning to meaningful careers.
Company Size
51-200
Company Stage
N/A
Total Funding
$219.9M
Headquarters
Indianapolis, Indiana
Founded
2017
Simplify's Take
What believers are saying
- AI-powered Virtual Roadtrip partnership reaches 50 million households via PBS spring 2026.
- Federal advocacy team under Kathleen Smith strengthens congressional influence on education policy.
- HBCU Initiative enters fourth year with first cohort graduating into career pathways.
What critics are saying
- ASA-Roadtrip Nation partnership directly competes for student reach and donor funding.
- K-12 preparation gaps undermine postsecondary focus; only 25% earn credentials.
- Rapid AI disruption renders current workforce research and skill alignment obsolete.
What makes Strada Education Foundation unique
- Strada bridges education-to-work pathways through research, career coaching, and affordability initiatives.
- Institute for the Future of Work conducts rigorous research on evolving workforce talent needs.
- Beyond Completion Challenge invested $10 million in postsecondary solutions for career outcomes.
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Your Connections
People at Strada Education Foundation who can refer or advise you
Benefits
Hybrid Work Options
Company News
Partnership Features Roadtrip With Middle Grades-Appropriate Stories on Career Exploration and Digital Generative AI Experience Focused on Both Career Exploration and Experimentation for Middle and High SchoolersBOSTON, Feb. 10, 2025 /PRNewswire/ -- American Student Assistance® (ASA), a national nonprofit changing the way kids learn about careers and prepare for their futures, and career exploration nonprofit Roadtrip Nation, today announced a multi-year strategic initiative that will harness the power of Roadtrip Nation's storytelling expertise to reach tens of millions of parents and students through middle school age-appropriate stories. Specifically, Roadtrip Nation's "Explore Your Interests Roadtrip" will send three young adult "roadtrippers" on a multi-week national road trip that will introduce them to inspiring role models and mentors—and help spur their own self-discovery and exploration. Applications for the "Explore Your Interests Roadtrip" are open from February 3 through March 30, 2025, and the trip will take place during the summer.Roadtrip Nation will produce a documentary about the trip, as part of their long-running, Regional Emmy Award-winning public television show. This two-part series is set to premiere on public television and online in the spring of 2026, reaching 50 million households across the country.In addition, with the support from ASA and Strada Education Foundation, Roadtrip Nation will develop and launch a first-of-its-kind digital experience using generative AI and Roadtrip Nation's Interview Archive of 12,000+ videos, to build an experience that makes exploration and experimentation accessible to middle and high school students. The Virtual Roadtrip will allow them to explore the world, the people living in it, and the paths those people have taken, instead of just exploring a list of careers that exist today.Moreover, the AI-powered experience will match kids with content based on self-selected inputs such as demographics, external pressures, and physical or emotional challenges, to connect young people with others who look like them and have faced similar life experiences."Research tells us that career exploration helps students enjoy and find relevance in their education
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