Full-Time

Senior Product Marketing Manager

Updated on 6/24/2026

ASML

ASML

10,001+ employees

Manufactures photolithography systems for semiconductors

Compensation Overview

$208.1k - $312.2k/yr

Company Does Not Provide H1B Sponsorship

San Jose, CA, USA

In Person

On-site in San Jose, California. Up to 25% travel.

Category
Growth & Marketing (1)
Required Skills
Metrology
Product Management
Machine Learning
Materials Engineering
Requirements
  • B.S./M.S. and above in electrical engineering, computer science, physics, chemical engineering, materials engineering, IC manufacturing, or process technology related fields
  • 8+ years of experience in the semiconductor industry
  • 5+ years of experience in product marketing and product management with working knowledge in lithography, metrology and process control
  • Experience managing product management/marketing teams
  • Critical problem solver with demonstrated experience in leading organizations while influencing cross-functional teams to drive product development, penetration, and adoption
  • Demonstrated leadership in influencing and managing change
  • Demonstrated successes in product development and marketing strategies in the semiconductor capital equipment industry. Prior experience with semiconductor capital equipment including working knowledge of semiconductor processes, process control and incorporate design into process control is a must
  • Demonstrated experience in bringing products to market successfully
  • Strong motivation to win with a can-do attitude
  • Ability to apply a P&L perspective to strategies, execution plans, and decision-making
  • Can observe and respond to people and situations and interact with others encountered in the course of work
  • Can learn and apply new information or skills
  • Must be able to read and interpret data, information, and documents
  • Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency and professionalism
  • Ability to complete assignments with attention to detail and high degree of accuracy
  • Proven ability to perform effectively in a demanding environment with changing workloads
  • Result driven-demonstrate ownership and accountability
  • Identifies bottlenecks and drives improvements
  • Work independently or as part of a team and follow through on assignments with minimal supervision
  • Demonstrate open, clear, concise and professional communication
  • Ability to establish and maintain cooperative working relationships with co-workers and customer
  • Work according to a strict set of procedures within the provided timelines
Responsibilities
  • Develop a comprehensive understanding of key customer requirements in semiconductor markets: understand challenges the customer faces, the technical requirements for our products, and the value represented by our solution
  • Understand our position relative to the competition through competitive SWOT analysis and use this understanding to develop marketing and product introduction strategies.
  • Define product roadmaps that clearly establishes HMI’s competitive advantage
  • Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration.
  • Knowledge of computing architectures, design layout analysis and machine learning applications. Evaluate the financial aspects of product developments incl. budgets, expenditures, and projected R&D cost, ROI and profit-and-loss projections.
  • Estimates the financial value of the products and presents alternatives thereby evaluating customer value.
  • Develop use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials and customer presentations.
  • Customer visits and meetings with up to roughly 25% travel.

ASML designs and manufactures photolithography systems for semiconductor manufacturing. Its main products are deep ultraviolet (DUV) and extreme ultraviolet (EUV) lithography machines that print circuit patterns on silicon wafers, with EUV enabling smaller features. The company sells these systems to leading chipmakers and earns substantial revenue from installation, maintenance, and upgrades over the machines’ lifetimes. Its goal is to help continue scaling semiconductors by leading in high-end lithography and maintaining strong relationships with customers like TSMC, Samsung, and Intel.

Company Size

10,001+

Company Stage

IPO

Headquarters

Veldhoven, Netherlands

Founded

1984

Your Connections

People at ASML who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Intel 18A-P risk production supports near-term EUV tool demand.
  • Record backlog and raised 2026 guidance indicate strong visibility.
  • Brainport expansion and High-NA qualification can increase long-term capacity and adoption.

What critics are saying

  • China export controls are already reducing DUV shipments and related service revenue.
  • TSMC or Intel capex delays would quickly defer EUV orders.
  • A credible non-ASML EUV breakthrough would directly threaten its monopoly valuation.

What makes ASML unique

  • ASML is the only EUV lithography supplier serving leading-edge chipmakers.
  • Its High-NA EUV roadmap extends patterning beyond current sub-7nm nodes.
  • ASML also monetizes installed-base services, upgrades, and metrology software.

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Benefits

Flexible Work Hours

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
HostZealot
Jun 8th, 2026
ASML hits historic highs with record $674 billion market capitalization.

ASML hits historic highs with record $674 billion market capitalization. 12:17, 08.06.2026 Article Content * Analysts Underestimated the Hidden Potential * Betting on the Brainport Campus * The Semiconductor Market Paradox The Dutch technology giant ASML has been officially recognized as the most valuable company in the history of the European stock market. The company's market value reached an unprecedented milestone of $668 billion (as of June 3rd). With this surge, ASML dethroned the Danish pharmaceutical company Novo Nordisk, whose peak valuation stood at $650 billion in June 2024. Analysts Underestimated the Hidden Potential. Powerful catalysts for the surging stock price were synchronized reports by major investment banks, JPMorgan and Morgan Stanley. They published nearly identical research results, asserting that the company could manufacture far more scanners than the market had anticipated: over 110 units without any additional investment in expansion, compared to the previously assumed cap of 90 scanners. Both banks aggressively raised their target price for ASML shares: * JPMorgan: raised from €1,515 to €1,900 * Morgan Stanley: raised from €1,400 to €1,660 As a reminder, ASML holds an absolute monopoly on EUV (Extreme Ultraviolet) lithography scanners. Without these machines, industry giants like TSMC, Samsung, and Intel are physically unable to manufacture next-generation processors. Betting on the Brainport Campus. The company's future growth is tightly linked to a large-scale infrastructure expansion. Morgan Stanley experts attribute the market's confidence to ASML's April announcements regarding the development of the Brainport Industries Campus in Eindhoven. Construction of the new facility is scheduled to begin in the third quarter of 2026. Company representatives commented that this project will serve as the launching pad for a multi-phase expansion designed to permanently resolve capacity shortage concerns for key clients. The Semiconductor Market Paradox. Despite its monopoly position in the sector, ASML has yet to reach a $1 trillion market capitalization. Furthermore, the company's annual stock growth still lags behind the overall explosive pace characteristic of the semiconductor industry. Nevertheless, ASML's current performance stands as an absolute triumph for the European tech sector.

Mistral AI
May 28th, 2026
Mistral AI raises $1.9B at $13.2B valuation, led by ASML to advance frontier AI research

Mistral AI has raised €1.7 billion in a Series C funding round at an €11.7 billion post-money valuation. The round was led by semiconductor equipment manufacturer ASML Holding, with participation from existing investors including DST Global, Andreessen Horowitz, Bpifrance, General Catalyst, Index Ventures, Lightspeed and NVIDIA. The Paris-based AI company will use the funding to advance its scientific research and develop custom decentralised frontier AI solutions for complex engineering and industrial problems. ASML CEO Christophe Fouquet said the partnership aims to generate benefits for ASML customers through AI-enabled products and solutions. Mistral AI CEO Arthur Mensch stated the investment will help address engineering challenges in the semiconductor and AI value chain whilst maintaining the company's independence.

Inspire2Rise
May 19th, 2026
ASML's High-NA Chips Are Almost Here (And They Cost a Fortune)

ASML's High-NA Chips Are Almost Here (And They Cost a Fortune) Electronic Components

Bloomberg L.P.
Apr 15th, 2026
South Korea becomes ASML's largest market with $3.2B in Q1 chip tool sales

ASML Holding's largest market shifted to South Korea in the first quarter, with shipments to the country surging to 45% of net system sales, up from 22% in the previous quarter. This represents €2.84 billion in sales, compared to €1.67 billion in the preceding three months. The increase reflects South Korean memory chip makers ramping up purchases of the Dutch company's chipmaking tools to address chronic shortages driven by the artificial intelligence boom. South Korea overtook China as ASML's top market during the quarter.

Yahoo Finance
Apr 10th, 2026
Ken Fisher invests $4.8B in ASML, raises 2026 revenue guidance to $44.1B

ASML Holding holds the seventh position in billionaire Ken Fisher's AI portfolio, with a stake valued at $4.80 billion. The Dutch company maintains a near-total monopoly in extreme ultraviolet lithography systems, which are essential for manufacturing advanced semiconductor chips below five-nanometre nodes. ASML reported an order backlog of €38.8 billion at the end of 2025, up from €35.9 billion a year earlier. The company raised its 2026 revenue guidance to €34–39 billion, representing potential year-over-year growth of 4% to 19%, driven by AI chip demand. Major customers include TSMC, Samsung, Intel and SK hynix. The company faces virtually no competition due to enormous barriers to entry, requiring multi-billion-euro investments and decades of accumulated proprietary knowledge.