Conversion Rate Optimization Lead @ Bankers Healthcare Group

Conversion Rate Optimization Lead

Posted on 3/15/2023

INACTIVE

Locations

Dallas, TX, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Requirements

6-8 years' analytics experience with min 2 years of web analytical experience
3-4 years' A/B testing experience/personalization experience
1-2 years experience with product management skills working cross functionally across teams
Experience with setting up Adobe Target as well as utilizing it
Good understanding of marketing platforms and site optimization
Proven ability to interact successfully with cross-functional teams and build collaborative relationships
Demonstrated ability to articulate and deliver reports or recommendations to key partners and stakeholders
All Remote employees at BHG Financial are required to work within the United States of America
BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal-opportunity employer; committed to a community of inclusion and an environment free from discrimination, harassment, and retaliation
#LI-Remote

Responsibilities

The Web CRO Lead will help onboard Adobe Target on the website and lead the discovery on implementing it on the site with developers
The Web CRO Lead will identify and create opportunities across the performance marketing teams for site optimizations and create a roadmap strategy in partnership with product, marketing, and IT
The Web CRO Lead will manage the A/B testing strategy and measurement of strategy to relevant stakeholders
The Web CRO Lead will use A/B testing tools like VWO/Adobe Target and measurement using Adobe Analytics to measure results
Provides hands-on leadership on best practices related to analytics and digital optimization
Defines best practice approaches for analyzing user behavior on the online channels
Defines and pursues ad hoc analyses that identify emerging trends regarding the business and user behavior
Stays current with new technology developments and techniques

Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you.

We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.

At BHG, you’ll become immersed in the finance industry—with various loan solutions, credit cards, point of sale financing, bank programs, and collections services, which have helped BHG become one of the leading financial solutions providers.

With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive.

Who You Are

The Web CRO Lead is responsible for working across with product, marketing, and IT to deliver on website testing strategy, accurate digital analytics across all digital channels, and driving innovation in our website personalization. This position will lead A/B and multivariant tests, measurement of site initiatives through tools like Adobe Analytics, and set the overall strategy for product prioritization for the performance marketing analytics team.

What You’ll Do

The Web CRO Lead will help onboard Adobe Target on the website and lead the discovery on implementing it on the site with developers
The Web CRO Lead will identify and create opportunities across the performance marketing teams for site optimizations and create a roadmap strategy in partnership with product, marketing, and IT
The Web CRO Lead will manage the A/B testing strategy and measurement of strategy to relevant stakeholders
The Web CRO Lead will use A/B testing tools like VWO/Adobe Target and measurement using Adobe Analytics to measure results.
Provides hands-on leadership on best practices related to analytics and digital optimization
Defines best practice approaches for analyzing user behavior on the online channels
Defines and pursues ad hoc analyses that identify emerging trends regarding the business and user behavior
Stays current with new technology developments and techniques

What You’ll Need

6-8 years’ analytics experience with min 2 years of web analytical experience
3-4 years’ A/B testing experience/personalization experience
1-2 years experience with product management skills working cross functionally across teams
Experience with setting up Adobe Target as well as utilizing it
Good understanding of marketing platforms and site optimization
Proven ability to interact successfully with cross-functional teams and build collaborative relationships
Demonstrated ability to articulate and deliver reports or recommendations to key partners and stakeholders

Life at BHG

At BHG, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player, and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top down, our leaders are actively involved in strategic oversight, running the business, and in the well-being and growth of all employees. We consider people our #1 asset and help employees realize their full potential, set and exceed their goals, and explore new personal and professional development opportunities.

Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

·100% coverage of monthly health insurance premiums

·Competitive PTO and vacation policies

·Company 401(k) plan with employer contributions after one year

·Company-sponsored training and certification opportunities

·Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses

·Ongoing volunteer opportunities to give back to the community through our BHG Cares program

If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!

** All Remote employees at BHG Financial are required to work within the United States of America.

BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal-opportunity employer; committed to a community of inclusion and an environment free from discrimination, harassment, and retaliation.

#LI-Remote

1,001-5,000 employees

Website

Financing for licensed healthcare professionals

Company Overview

Bankers Healthcare Group is focused on providing innovative financial solutions.

Benefits

100% coverage of monthly health insurance premiums
Dental insurance
Vision insurance
Life insurance sponsored by BHG
Short- and long-term disability
Virtual counseling sessions sponsored by BHG
401(k) program with 6% company match
Additional PTO for new mothers and fathers
15 days off during first 2 years
Quarterly bonuses
Monthly award ceremonies with bonus opportunities
Training & certification courses sponsored by BHG
Leadership courses led by BHG executive team
Volunteer opportunities arranged by BHG
Access to remote trainers and nutritionists

Company Core Values

Positive Mental Attitude
Run Through Walls
Run with Runners
All Oars In