Conversion Rate Optimization Lead
Posted on 3/15/2023
Dallas, TX, USA
Experience Level
Desired Skills
Data Analysis
  • 6-8 years' analytics experience with min 2 years of web analytical experience
  • 3-4 years' A/B testing experience/personalization experience
  • 1-2 years experience with product management skills working cross functionally across teams
  • Experience with setting up Adobe Target as well as utilizing it
  • Good understanding of marketing platforms and site optimization
  • Proven ability to interact successfully with cross-functional teams and build collaborative relationships
  • Demonstrated ability to articulate and deliver reports or recommendations to key partners and stakeholders
  • All Remote employees at BHG Financial are required to work within the United States of America
  • BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal-opportunity employer; committed to a community of inclusion and an environment free from discrimination, harassment, and retaliation
  • #LI-Remote
  • The Web CRO Lead will help onboard Adobe Target on the website and lead the discovery on implementing it on the site with developers
  • The Web CRO Lead will identify and create opportunities across the performance marketing teams for site optimizations and create a roadmap strategy in partnership with product, marketing, and IT
  • The Web CRO Lead will manage the A/B testing strategy and measurement of strategy to relevant stakeholders
  • The Web CRO Lead will use A/B testing tools like VWO/Adobe Target and measurement using Adobe Analytics to measure results
  • Provides hands-on leadership on best practices related to analytics and digital optimization
  • Defines best practice approaches for analyzing user behavior on the online channels
  • Defines and pursues ad hoc analyses that identify emerging trends regarding the business and user behavior
  • Stays current with new technology developments and techniques
Bankers Healthcare Group

1,001-5,000 employees

Financing for licensed healthcare professionals
Company Overview
Bankers Healthcare Group is focused on providing innovative financial solutions.
  • 100% coverage of monthly health insurance premiums
  • Dental insurance
  • Vision insurance
  • Life insurance sponsored by BHG
  • Short- and long-term disability
  • Virtual counseling sessions sponsored by BHG
  • 401(k) program with 6% company match
  • Additional PTO for new mothers and fathers
  • 15 days off during first 2 years
  • Quarterly bonuses
  • Monthly award ceremonies with bonus opportunities
  • Training & certification courses sponsored by BHG
  • Leadership courses led by BHG executive team
  • Volunteer opportunities arranged by BHG
  • Access to remote trainers and nutritionists
Company Core Values
  • Positive Mental Attitude
  • Run Through Walls
  • Run with Runners
  • All Oars In