Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you’ll be part of a passionate team that’s dedicated to accomplishing hard things.

Working closely with Appian’s Partner Sales Team and reporting to the Vice President, Global Field & Partner Marketing , the Partner Marketing Senior Manager, GSIs will be an experienced marketer responsible for working with our Global Alliance Partners to help develop, plan and execute marketing lead-generation programs to build awareness, create demand, and drive revenue with our Global Alliance Partners. The role will work collaboratively with the Global Alliance Partner Sales Team and functional theater marketing teams to drive campaigns to expand the Appian brand to and with Appian Partners. Experience working alongside a fast-moving global partnerships team is key.

Essential Duties and Responsibilities:

Develop and execute a marketing strategy focused on programs to build awareness, create demand, and drive revenue
Collaborate with and provide marketing direction to partners to jointly build integrated marketing plans
Effective communication and content creation for both technical and non-technical audiences
Track and report on key performance metrics and analyze the results of launched campaign initiatives and pipeline measurement in conjunction with the GSI Partner Sales team
Coordinate effectively with cross-functional global teams, including Partner Sales, Partner Programs, Sales Enablement, and cross-functional Marketing teams
Advocate effectively for partners and their needs throughout Appian

About You:

7-9 years of experience in a Marketing and/or Partner/Alliances Role at a Global Systems Integrator (GSI) or enterprise software organization working with GSIs
Bachelor’s degree
An entrepreneurial spirit and proven ability to define processes and build programs

Leadership characteristics and the ability to build and maintain strong relationships with a diverse set of internal and partner constituencies
Proven success crafting and executing strategic, results-driven marketing programs preferably with GSIs
Demonstrated proficiency utilizing Salesforce.com to analyze campaign data and track/measure marketing initiatives
Ability to handle multiple projects at once and comfortable managing ambiguity and rapidly changing priorities
Strategic thinker with the ability to clearly articulate and implement a focused plan
Strong verbal, written communication, and presentation skills
Self-starter with the ability to work in a collaborative, results-oriented environment for a high-growth organization
Ability to travel approximately 20%

Tools and Resources

Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world’s most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]

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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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Senior Partner Marketing Manager

Gsis

Appian

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