Full-Time

Vice President

Advertising Technology

Confirmed live in the last 24 hours

PatientPoint

PatientPoint

501-1,000 employees

Delivers targeted health information solutions

Biotechnology
Healthcare

Senior, Expert

Cincinnati, OH, USA

Hybrid schedule: 3 days in office and 2 days at home weekly.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s or master’s degree in computer science, Information Technology, Advertising, or a related field.
  • 10+ years of experience in advertising technology, with at least 5 years in a leadership role, preferably in healthcare or a highly regulated industry.
  • Proven experience managing and scaling ad tech platforms, including DSPs, SSPs, DMPs, and CDPs.
  • Deep understanding of programmatic advertising, real-time bidding (RTB), and data-driven marketing strategies.
  • Familiarity with healthcare advertising regulations, including HIPAA and other industry-specific guidelines.
  • Strong analytical and problem-solving skills, with the ability to use data to inform decision-making.
  • Excellent leadership, communication, and interpersonal skills, with a track record of building and leading high-performing teams.
  • Experience working with C-level executives and cross-functional teams in a fast-paced environment.
  • Knowledge of current trends in digital marketing, AI, machine learning, and automation as applied to ad tech.
Responsibilities
  • Develop and execute a comprehensive advertising technology strategy aligned with business goals, market opportunities, and regulatory requirements.
  • Lead cross-functional teams, including engineering, product development, and marketing, to drive the adoption of innovative ad technologies.
  • Partner with C-level executives to define goals and measure the effectiveness of advertising initiatives, ensuring that all ad tech solutions are scalable and revenue-generating.
  • Stay abreast of industry trends and emerging technologies to enhance advertising efficiency and engagement across healthcare verticals.
  • Oversee the end-to-end lifecycle of the company’s ad platforms, including programmatic, direct, and native ad technologies.
  • Lead the integration and optimization of demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and customer data platforms (CDPs) within the healthcare media landscape.
  • Manage data-driven advertising operations, ensuring accurate targeting, real-time optimization, and high-quality ad inventory performance.
  • Collaborate with internal legal and compliance teams to ensure advertising technologies meet healthcare industry standards (HIPAA, GDPR, etc.).
  • Lead the development of cutting-edge digital health solutions: Oversee the engineering of systems like PatientPoint Focus™ that enable personalized, 1:1 patient engagement both inside and outside the doctor's office, ensuring seamless interaction across the entire patient journey.
  • Build and lead a high-performance team of advertising technology experts, including developers, analysts, and ad operations specialists.
  • Foster a culture of innovation, continuous improvement, and collaboration, providing mentorship and guidance to team members.
  • Work with HR and recruitment teams to identify and onboard top talent to enhance the company’s advertising technology capabilities.
  • Lead the implementation of advanced analytics and attribution models to optimize ad spend, targeting, and campaign effectiveness.
  • Ensure that ad technology systems provide actionable insights for both internal stakeholders and external advertisers, with a focus on ROI and key performance indicators (KPIs).
  • Utilize healthcare-specific data sources and third-party integrations to drive precise audience targeting, in compliance with industry regulations.
  • Manage relationships with key ad tech vendors, including ad exchanges, SSPs, DSPs, and data providers.
  • Negotiate contracts and service agreements with third-party partners to optimize costs and ensure access to cutting-edge technologies.
  • Oversee the development of custom solutions to enhance the company’s competitive edge in healthcare advertising.
  • Ensure that all advertising technology platforms comply with healthcare-specific regulations, including HIPAA, GDPR, and other data privacy laws.
  • Collaborate with legal and compliance teams to develop best practices for data usage, consent management, and secure ad delivery.

PatientPoint provides targeted health information to patients and healthcare providers at critical points in the care journey, focusing on patient engagement and education. Its engagement platform delivers relevant health information through various touchpoints, ensuring patients receive the right information at the right time to positively influence their health behaviors. The company differentiates itself by connecting healthcare providers with pharmaceutical and health brands through point-of-care marketing, while also offering solutions for improving online presence and reputation. The goal of PatientPoint is to enhance patient experiences and health outcomes through personalized and timely health information.

Company Stage

Late Stage VC

Total Funding

$136.3M

Headquarters

Cincinnati, Ohio

Founded

1987

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized health content enhances PatientPoint's market position.
  • Partnerships with sports teams expand PatientPoint's reach and application.
  • Increased investment in healthcare tech startups boosts PatientPoint's growth potential.

What critics are saying

  • Competition from companies like Rendia may impact PatientPoint's market share.
  • Challenges in integrating MyHealthTeam could lead to user dissatisfaction.
  • New president's strategic shifts may disrupt operations or client relationships.

What makes PatientPoint unique

  • PatientPoint customizes health content for unique patient needs in healthcare settings.
  • Recognized for excellence in consumer-facing health information for 12 consecutive years.
  • Integrates health education solutions in sports, exemplified by New Orleans Saints partnership.

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