Full-Time
Vice President
Investment
Posted on 9/26/2024
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
Expert
Bloomfield Hills, MI, USA
- B.A. or B.S. in Marketing, Advertising or related field
- Agency experience highly preferred
- Sports experience highly preferred
- 10+ years of experience working in a national media investment buying environment
- Experience negotiating TV dayparts and online video
- Strong negotiating and presenting skills
- Excellent communication, organizational and analytical skills
- Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
- Proficiency in MS Word, Excel and PowerPoint
- Experience with Media Ocean software (DDS, MBOX) preferred
- Oversee, train and mentor Assistant Negotiators
- Mentor media trainees within the group
- Negotiate and purchase National Video scatter/upfront activity
- Maintain current knowledge of marketplace conditions through network meetings and trade publications
- Project delivery for inventory against relevant target demographics
- Steward media schedules adhering to each client’s buying guidelines
- Help oversee timeline and execution of added value opportunities
- Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
- Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
- Contribute to post-analysis reports
- Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
- Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
- Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
- Assist in development of cost per points, competitive checks and group projects
Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Their approach focuses on creating customized solutions that utilize data, technology, and creativity to help clients grow and engage with their audiences. Unlike many competitors, Publicis Groupe employs a 'Power of One' strategy, which integrates its various agencies and services to offer cohesive and effective solutions. The main goal of Publicis Groupe is to drive client success through tailored marketing strategies.
Company Stage
IPO
Total Funding
$32M
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Wibilong acquisition could improve client interactions and satisfaction through AI solutions.
- Downtown Paris acquisition offers more comprehensive services to clients.
- Advertise BG acquisition enhances campaign effectiveness with strengthened performance marketing services.
What critics are saying
- Wibilong integration may face cultural clashes within Publicis Groupe.
- Advertise BG acquisition could lead to regulatory scrutiny in Eastern Europe.
- Bizon acquisition may lead to over-reliance on Amazon's ecosystem.
What makes Publicis Groupe unique
- Publicis Groupe's acquisition of Wibilong enhances AI-driven customer engagement solutions.
- Purchase of Downtown Paris agency expands creative and digital marketing capabilities.
- Acquisition of Bizon strengthens e-commerce and online retail strategies for clients.
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