Full-Time
Director of Supply Chain
MAGIC AI Fitness
51-200 employees
AI-powered smart mirror with adjustable dumbbells
No salary listed
London, UK
Hybrid
Hybrid schedule with two work-from-home days per week from the London headquarters.
 Operations & Logistics (2) |
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- The candidate must have 10–15+ years of operating experience, including a senior role at a scaling consumer, hardware, or direct-to-consumer company shipping ideally large, heavy, expensive goods.
- The candidate must have direct ownership of international supply chain operations, ideally across the United Kingdom, United States, and Asia manufacturing.
- The candidate must have experience sourcing and owning warehousing, third-party logistics, and delivery partners in the United States and United Kingdom.
- The candidate must have experience building or rebuilding sales and operations planning, forecasting, or inventory planning processes from scratch.
- The candidate must demonstrate strong commercial and financial literacy, including the ability to challenge a chief financial officer’s model and own the operational drivers behind it without serving as the chief financial officer.
- The candidate must have a track record managing people operations and external legal counsel across multiple jurisdictions.
- The candidate must demonstrate high agency, low ego, and written-first communication.
- Own the core operational engine across supply chain, inventory, logistics, and operational finance, while providing lightweight oversight across people, legal, and company-wide execution.
- Take full accountability for CM1 and CM2 and partner with the chief marketing officer and chief financial officer to secure CM3 targets.
- Build a resilient supply chain across suppliers, freight, and dual-region fulfillment.
- Own landed cost and the operational drivers of margin.
- Develop supply chain strategy and systems infrastructure, including enterprise resource planning implementation.
- Own international freight strategy.
- Review and own United Kingdom third-party logistics and warehouse processes.
- Audit United States third-party logistics, freight, and operational tax setup.
- Design and own reverse logistics, including returns, grading, and restocking flows.
- Implement systems and reporting infrastructure to support scale.
- Build and run the company’s sales and operations planning process.
- Own demand forecasting, inventory planning, ordering cadence, and supply planning.
- Establish complete ownership of inventory accuracy, safety-stock policies, and forward visibility on inventory risk.
- Create a reliable view of opening stock, inbound and outbound inventory, and weeks of cover.
- Produce cost of goods sold, gross profit margin, and operational financial reporting.
- Support margin analysis, audit readiness, and investor-facing operational work when needed.
- Create planning and review cycles across demand, supply, finance, and execution.
- Establish compensation bands, performance cycles, and employment compliance across the United Kingdom and United States.
- Manage United States entity and corporate tax setup.
- Manage external counsel for commercial, intellectual property, employment, and regulatory legal matters.
- Own product compliance.
- Run the company’s operating cadence, including weekly metrics reviews, quarterly planning, objectives and key results, and executive staff meetings.
- Clear cross-functional blockers and coordinate execution across department heads, including the chief financial officer and head of finance.
- Track key projects and improve delivery consistency.
- Provide the chief executive officer with a simple, reliable daily view of business health.
- Experience in connected fitness, wearables, or artificial intelligence hardware.
- Experience with a Series A-to-B-to-C transition.
- Existing United Kingdom and United States third-party logistics or freight-forwarder relationships.
Magic.fit creates AI-powered at-home fitness experiences by pairing a smart mirror with real-time movement tracking and form feedback with adjustable smart dumbbells. The mirror counts reps, corrects technique, and suggests weight changes, while holographic coaches—led by world-class British athletes and trainers—guide workouts. The system is sold direct-to-consumer with free home delivery and requires no setup. A subscription offers access to exclusive workout programs and content. The product stands out by combining AI-driven feedback, hologram trainers, and hardware that adapts from 2 kg to 32 kg, aiming to deliver professional guidance and personalized training in a home setting. Its goal is to help fitness enthusiasts and sports fans achieve their goals through convenient, personalized coaching and a growing roster of sport-specific coaching options.
Company Size
51-200
Company Stage
Seed
Total Funding
$9.2M
Headquarters
Chigwell, United Kingdom
Founded
2021
Get referred to MAGIC AI Fitness
See people who can refer or advise you
Simplify's Take
What believers are saying
- John Lewis expanded Sports & Wellness on August 3, 2026, featuring MagicAI.
- Magic AI raised $9 million by May 2026 from Jesse Lingard and Olympians.
- Startups 100 2026 and the King’s Award strengthen hiring, sales, and partnership credibility.
What critics are saying
- John Lewis and retail demo floors control customer access and can drop the brand fast.
- A £1,499 mirror targets affluent buyers; consumer demand can freeze after one weak quarter.
- MAGIC AI’s 11-50 person team and hardware model make cash burn existential by 2027.
What makes MAGIC AI Fitness unique
- Magic AI pairs real-time form correction with hologram-style coaching and adjustable dumbbells.
- John Lewis stocks Magic AI in Oxford Street, Liverpool, Cheadle, and Glasgow.
- Magic AI won the King’s Award for Enterprise in May 2026.
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Benefits
Unlimited Paid Time Off
Hybrid Work Options
Stock Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 18%MAGIC AI brings AI-powered fitness to John Lewis. IW Capital portfolio company MAGIC AI has partnered with John Lewis & Partners, with its AI-powered fitness mirror now available to experience at the retailer's flagship Oxford Street store in London. The launch forms part of John Lewis's new Sports & Wellness concept, bringing MAGIC AI alongside leading brands including Nike, adidas, Therabody and WHOOP. Customers can experience MAGIC AI's personalised training technology in person, including real-time rep counting, form correction and on-demand AI-powered training, bringing an interactive and personalised approach to fitness onto the high street. The rollout will continue to John Lewis stores in Liverpool, Cheadle and Glasgow over the coming weeks, giving more customers the opportunity to experience the technology first-hand. At IW Capital, IW Capital Ltd is proud to back brilliant businesses using technology to innovate, scale and reach new customers. The partnership marks an exciting milestone for MAGIC AI as it continues to expand its presence and bring its technology to a wider audience.
How to give your elevator pitch to a king. Founder Varun Bhanot found himself at St James's Palace recently with mere seconds to explain his AI product to King Charles. It is nerve-wracking pitching your startup to anyone, let alone a king. London-based Magic AI, maker of a smart mirror that offers training tips, was recently awarded the King's Award for Enterprise in the innovation category. Earlier this month, CEO Varun Bhanot went along to St James's Palace to pick up the prize. "I was very nervous," he says. "It was 31 degrees and I was in a suit and tie, which isn't normal for me by any stretch. There was a good crowd of us. It felt a bit like when all the tech guys have to get dressed up to meet Trump." By now, Bhanot is well practiced in pitching his company. But a royal reception added a new edge. Describing the moment he was expected to shake the king's hand, "I did fumble my words a bit," he admits. "I told him we were in AI, and he said: 'What sort of AI?' 'Oh, one that helps make people fitter,' I said. 'Is that good AI?' the king replied. He seemed vaguely familiar with us." Luckily, Bhanot had done his homework. "I told him I'd run the London marathon recently to raise money for a charity that he is a patron of. "I actually wore our mirror as a costume on the run, which I also tried to explain to him. At that point, though, I don't think he could quite understand what I was talking about." So how do you survive this kind of high-pressure encounter? Here are Bhanot's tips. Keep it extra brief. "We all know that you don't have much time with elevator pitches but you have even less time with a king. Also, think about what's actually interesting for him to hear, rather than simply selling your own company." Get a wingman. "There was a guy next to me who helped break the ice. He spotted a Pimm's in the King's hand, even though there were no Pimm's on the menu. So we wondered if he'd brought his own bottle, or had a hip flask on the go. That eased things up." Position yourself strategically. "As luck would have it, another guy beside me was telling the King about his vacuum services for concrete. It sounded very boring, but I thought it might make the King happier to hear about my business by comparison." Magic AI works with several celebrity instructors, including ex-Olympian Asha Philip and former cricketer Alastair Cook. Was Bhanot tempted to ask the monarch on board? "Well, we'll now have The King's Awards seal on our packages. So technically he's an ambassador." Éanna Kelly is a contributing editor at Sifted, and writes Startup Life, a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn
New year, new you: the evolution of the home. John Downing finds out about new trends for 2026 from The Hill Group, which has been carrying out its own research. New research commissioned by The Hill Group, one of the UK's leading housebuilders, highlights how the role of the home is rapidly evolving. The Hill Group's Evolution of the Home study, which surveyed more than 2,000 UK adults, explored how our homes and living habits have evolved following the Covid pandemic. The findings highlight a significant cultural shift: homes are no longer simply places to reside, but multi-purpose environments that must support every aspect of life, from working and exercising to relaxation. Leading the way in designing futureproof homes that reflect evolving lifestyles, Hill conducted the research to better understand changing priorities in how people use their homes. Hill's design-first philosophy prioritises adaptable, light-filled living spaces that promote health, sustainability and convenience, to meet the needs of today's lifestyles. According to the findings, 72 per cent of UK respondents say smart tech has a positive impact on their lives, and 73 per cent trust AI to manage aspects of daily living. The top reasons for using smart devices include saving energy, improving home security, helping to clean the home, improving sleep quality, managing exercise routines, and making day-to-day life more efficient. One-third of UK respondents use their home more frequently for exercise and 84 per cent say their home supports their mental and physical health. As a result, 73 per cent of people have made home improvements since 2020 to enhance wellbeing, energy efficiency, or access to outdoor space and 40 per cent said a wellness space was important in their home. This shift towards multi-functionality is influencing design across Hill's developments. From open-plan layouts that adapt to different uses, to integrated smart systems that optimises energy and enhances comfort, Hill seeks to help residents make the most of their space. Reflecting the growing appetite for smart tech and home-based fitness, Hill has partnered with fitness technology innovator MAGIC AI to introduce its cutting-edge AI-powered Fitness Mirror at Hill's flagship developments in Cambridge, London and Oxford. Now installed in a selection of show homes, the MAGIC AI Fitness Mirror looks like a traditional mirror, but once activated, it transforms into an interactive personal trainer, offering customised workout programmes and real-time feedback. It can be wall-mounted or free-standing, making it a compact and versatile addition to a modern home. Rebecca Littler, sales and marketing director of The Hill Group, said: "As a forward-looking developer, it's essential we stay at the forefront, anticipating how people want to live and ensuring our homes meet their evolving needs. The rise of multifunctional, tech-enabled spaces is transforming the way homes are designed. At Hill, we are focused on creating flexible, energy-efficient homes that support health and wellbeing and adapt seamlessly to modern lifestyles. "Our exclusive partnership with MAGIC AI is a great example of how smart tech can enhance the homeowner's experience of exercising at home." The MAGIC AI Fitness Mirrors are available in Hill's show homes at Marleigh Park and The Icon in Cambridge.
London, October 27th, 2025 – MAGIC AI, the fast growing London-based AI fitness technology company behind the award-winning MAGIC AI Mirror, today announced that celebrity footballer Jesse Lingard has joined the company as both an investor, brand ambassador, and on-screen trainer taking funds by the British company, raised to $9 million to date. Lingard, with a 15 million […]
Magic AI wins UK StartUp of the Year 2025, amplified nationally by 75Media. 75Media is proud to celebrate Magic AI as UK StartUp of the Year winner and to announce its supporting role in bringing this ambitious brand to a national audience. The award was announced at the UK StartUp Awards during Ideas Fest in September, where judges commended Magic AI's rise from self-funded beginnings to a stand-out player in its sector. Founded by Varun Bhanot, Magic AI started with limited resources and no external backing. Through perseverance, experimentation and a lean startup mentality, the company has since attracted significant recognition, built a growing customer base and assembled a strong team. 75Media's Ignite programme: giving start-ups a platform As part of the winner's package, Magic AI has benefitted from a UK-wide digital billboard campaign, powered by 75Media. They have also been invited to join 75Media's Ignite Programme: a 12-month membership tailor-made membership scheme to help fast-growth challenger businesses scale through: * Access to premium billboard inventory * Amplified media spend * Expert-led events * Networking and community support With over 1,300 digital and classic billboard sites across the UK, 75Media is committed to elevating the visibility of ambitious start-ups. Its partnership with the UK StartUp Awards aims to place entrepreneurial success stories on a truly national stage. "At 75Media, we know start-ups are vital to driving innovation and growth across the UK. Through our Ignite programme, we're proud to give ambitious young companies the visibility and support they need to scale. Partnering with the UK StartUp Awards lets us celebrate entrepreneurial talent, and we're thrilled to showcase Magic AI's success on a national stage." What this win means for Magic AI and UK start-ups For Magic AI, this accolade is more than prestige, it's a powerful validation in the early stages of growth. "Winning an award like the UK StartUp Awards is an incredible moment of validation for us... recognition like this... provides real encouragement... it's the kind of platform that can accelerate our journey." The national exposure, including the 75Media campaign, is expected to unlock doors, generate PR opportunities and raise the company's profile well beyond its immediate ecosystem. "Magic AI is a shining example of how resilience, creativity and sheer determination can build a business of real impact... this recognition, amplified by the national 75Media campaign, will ensure their success story inspires entrepreneurs across the UK." In 2025, the UK StartUp Awards drew over 2,000 applications from across regions and nations. The national final took place at Ideas Fest, capping a rigorous judging process spotlighting the most promising early-stage ventures. Magic AI's win and story was displayed across digital and classic billboards nationwide through the 75Media network. This is more than just celebration, it's a strategic amplification, aimed at helping start-ups scale. As 75Media, 75Media Limited see this as a benchmark moment: its ambition is to use its infrastructure, programmes and partnership networks to give those stories traction, reach and momentum.