Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role

The Strategy Team will play a crucial role in developing innovative operating models for our new client. As our strategic experts, they work alongside the client leadership team to ensure that every campaign is rooted in strategic insight drawn from data, industry knowledge and deep customer understanding. They are singularly focused on developing insights from analytics, testing new approaches, and developing innovation plans to unlock growth for every part of the client group.

They are responsible for defining segmentation, channel, and personalization strategies based on previous learnings and insight, creating test-and-learn plans across the brands, and creating engaging content, development, and messaging. They will also work alongside other creative agencies and with our internal analyst team on regular reporting for post-campaign analysis.

Key Responsibilities:

Target Audience Definition
Defining Segmentation
Content and Messaging development
Lead in collaborating with partner agencies
Launch Strategy
Innovation Workshops
Post Campaign Analysis & reporting
Cross-Channel Audience Planning
Insight & Research

We need someone with a background in digital Strategy / Planning, and with a focus on CRM, Data and Insights

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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Strategist

Marketing: CRM, Data & Insights

Wunderman Thompson

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