Lead – Partner Marketing
Updated on 5/24/2023
Seattle, WA, USA • Remote • New York, NY, USA
Experience Level
Desired Skills
Data Analysis
  • 8-12 years of experience in product marketing, partner marketing, management consulting, or some combination of these functional areas including at least 4+ years of partner marketing experience. SI experience required
  • Bachelor's degree and/or masters in business, technology, or relevant field of study
  • Experience working cross-functionally, partnering with groups such as Sales, Business Development, Product Management, and Demand Generation
  • Ability to synthesize large amounts of information and distill for different audience segments in clear and effective ways
  • Comfort operating in martech/ad-tech software environments; understanding of fundamental software concepts (e.g., APIs, databases, dev vs prod, etc)
  • The ability to excel in a fast-growing startup where hands-on execution is required and processes may not exist yet (until you implement them)
  • Experience being the spokesperson for your functional area and technical expertise
  • Experience with analyzing products, competitors, market dynamics and program performance over time
  • You aim at outcomes, figure out the plan, and achieve them
  • Develop comprehensive partner marketing strategy including budget recommendations and timing mapped to Amperity's broader marketing mission, vision, values, positioning and leveraging the demand gen, executional, product marketing and field marketing teams for execution
  • Collaborate with business development managers and their partners on the creation of joint value propositions and drive the internal and external go-to-market strategy and execution across all functional areas of BD
  • Provide thought leadership on partner pitch presentation architecture, messaging and creative assets tied to Amperity's unique partner personas including Technology Partners, ISVs, SIs, Agencies and Cloud Partners
  • Work collaboratively with partners to develop playbooks for Tier 1 and Tier 2 strategic partners highlighting Amperity's go to market approach, rules of engagement, unique value proposition and relevant solutions (ie Build on Databricks, AEP Accelerator, Ad-Tech) for each partner
  • Plan, develop, execute and measure partner campaigns in collaboration with demand gen, field marketing product marketing, content and our solution partners
  • Collaborate with partners on the creation of mutual beneficial content and events including blog postings, webinars, events, newsletters, digital campaigns, etc
  • Sponsorship - lead the sponsorship process and execution for securing strategic partners for Amperity's annual customer conference Amplify and for 3rd party conferences such as NRF, ShopTalk, Loyalty360, etc
  • Communications - own communications and marketing to, through and with our partners. This includes targeted communications, nurture campaigns, monthly newsletters and articles. In addition, own communications internally around technology partner marketing activities via regular updates across multiple channels
  • Website - regularly create and update our partner facing digital assets including our Website, blog, partner portal or equivalent, collateral library, marketing campaigns, etc
  • Enablement - In collaboration with partner enablement, sales enablement, product marketing team, business development managers and our strategic partners build our the calendar and content to enable our partners and go to market team on key partner initiatives (ie implementation, run state, ad-tech for agencies, new platform and packaging initiatives)
Desired Qualifications
  • Experience in product marketing and/or partner marketing at an established SaaS provider (ideally focused on the enterprise)
  • Diverse marketing experience - driving acquisition, retention, expansion, as well as driving outcomes through partner ecosystems
  • Experience in big data or analytics technologies

201-500 employees

Customer data platform for businesses
Company Overview
Amperity's mission is to empower the world's most loved brands to create meaningful customer experiences by inventing software that uses data to unleash a team's full potential.
  • 100% employee healthcare coverage
  • Transportation subsidies
  • A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities
  • Both in-person and remote
  • Self-managed PTO
  • Inclusive environment
Company Core Values
  • People-focused
  • Bleeding-edge technology
  • Veteran leadership
  • Huge impact