Senior Manager

Salary Range: 115000 to 140000 (Currency: USD) (Pay period: per-year-salary)

Key Responsibilities: Strategy

• Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value.
• Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth.
• Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels.
• Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact.

Key Responsibilities: Lifecycle Marketing Execution

• Lead the customer journey design and implementation, from onboarding flows to win-back campaigns.
• Own and optimize communications across email, push, in-app messaging, and SMS.
• Partner with Product and Data teams to implement personalized and automated programs at scale.
• Drive engagement campaigns that promote content discovery, upsell opportunities, and fandom-building initiatives.
• Implement processes that streamline campaign execution and cross-functional collaboration.
• Support implementation and use of tools and infrastructure (e.g., CDP, marketing automation) that enable targeting, tracking, and reporting across the entire marketing funnel.

Key Responsibilities: Cross-Functional Collaboration

• Work closely with Creative on compelling campaign assets.
• Collaborate with Product and Operations to enhance in-app lifecycle touchpoints.
• Align with Analytics and Data teams to refine segmentation, reporting, and dashboards.

Required Qualifications:

• 8+ years in marketing, with at least 5 years focused on lifecycle marketing, CRM, or retention.
• Proven hands-on expertise with marketing automation tools, CDPs, ESPs, and CRM systems.
• Proven success scaling lifecycle strategies in digital media, entertainment, or subscription-based businesses.
• Strategic thinker who can also execute and drive results.
• Strong analytical mindset; skilled at using customer insights and behavioral data to drive decision-making.
• Understanding of user segmentation, behavioral targeting, and marketing automation platforms.
• Excellent cross-functional collaboration skills in matrixed organizations.

Preferred Qualifications:

• MBA or equivalent advanced degree.
• Prior hands-on experience using Braze for email or campaign deployment. 
• Knowledge of SMS and Mobile channels like Push/In-App/Embedded Messaging
• Experience in entertainment, comics, gaming, or fan-driven communities.

What we offer:

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• Generous PTO and Parental Leave Top-up
• 401K Contributions 
• Commuter Benefits 
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown and a whole lot more!