Full-Time
Assistant Manager
Global Brand Marketing
Huda Beauty
1,001-5,000 employees
Direct-to-consumer beauty brand: makeup and skincare
No salary listed
Dubai - United Arab Emirates
In Person
Bachelor's
 Growth & Marketing (1) |
|---|
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- At least 5 years of experience in a similar role.
- A Bachelor's degree in Marketing or a related field.
- Strong interpersonal and communication skills.
- Excellent organisational skills and the ability to work independently and as part of a team.
- A passion for beauty and cosmetics.
- Comfort liaising with multiple internal and external stakeholders.
- Great attention to detail and the ability to manage multiple priorities.
- Support the development and execution of 360 marketing campaigns, including messaging, paid media assets, in-store assets, e-commerce content, press materials, and influencer activations for hero and sub-hero product launches.
- Assist in coordinating cross-functional teams to execute marketing campaigns that drive brand awareness and support product launches, contribute ideas, and assist in developing action plans.
- Collaborate with Creative, Product, and Commercial teams to ensure a seamless and consistent consumer journey across all touchpoints.
- Support briefing Creative teams by contributing to seasonal storytelling and asset requirements for high-quality campaign execution.
- Help maintain alignment across teams to ensure a cohesive and consistent brand experience.
- Contribute to understanding market trends and customer segments to support campaigns that drive revenue.
- Assist in managing project timelines and tracking deliverables to ensure marketing initiatives are executed on time and within scope.
- Monitor market trends and consumer insights, providing input for campaign optimisation and decision-making.
- Participate in brainstorming sessions to generate creative marketing ideas and support campaign planning.
- Track campaign performance and assist in post-campaign analysis to evaluate effectiveness and identify improvement opportunities.
- Support communication and coordination with global teams to ensure alignment and consistency in execution.
- Collaborate with headquarters stakeholders and external partners to align marketing activities with business objectives.
- Previous work experience in the beauty industry would be an advantage.
Huda Beauty creates and sells makeup, skincare, and fragrance products to a global audience through direct-to-consumer channels and retail partners. Its products include foundations, eyeshadows, lipsticks, skincare items, and fragrances under the KAYALI brand and WISHFUL skincare, marketed via strong social media and influencer campaigns. The brand differentiates itself with a large online community, global reach, and extended lines (KAYALI and WISHFUL) that form a broader ecosystem under one name. Its goal is to maintain leadership in the beauty market by offering high-quality, trend-focused products and building a loyal, globally connected customer base.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Dubai, United Arab Emirates
Founded
2013
Get referred to Huda Beauty
See people who can refer or advise you
Simplify's Take
What believers are saying
- August 2026 Cardi B Ultra Snatched expands Easy Bake with fresh pink-lilac variants.
- April 2026 Strawberry Latte and August 2026 Lip Contour Stain broaden innovation cadence.
- June 2025 full founder ownership enables faster decisions without TSG Consumer approvals.
What critics are saying
- Founder dependence is extreme; Huda Kattan is the brand, operator, and face.
- Sephora and retail partners control shelf access, compressing margins and limiting leverage.
- One failed Easy Bake or fragrance cycle would expose weak diversification fast.
What makes Huda Beauty unique
- Huda Kattan regained 100% ownership in June 2025, preserving founder control.
- Easy Bake, launched again with Cardi B on August 31, 2026, remains iconic.
- Social-first launches drive community-led demand across Sephora, Dubai, and Mumbai activations.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 20%1 year growth
↑ 20%2 year growth
↑ 27%Huda Beauty and Cardi B turn up THE Snatch with THE NEW ULTRA SNATCHED COLLECTION. Aug 31, 2026, 00:00 ET Huda Beauty takes its iconic Easy Bake franchise to the next level with its brightest pink-and-lilac powders yet. DUBAI, UAE, Aug. 31, 2026 /CNW/ - Today, Huda Beauty teams up with global superstar Cardi B to launch Ultra Snatched, a bold new expansion of the brand's iconic Easy Bake franchise. Starring Huda Kattan and Cardi B, the launch introduces a fresh pink-and-lilac color story designed to take brightening, lifting and blurring to the next level across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders. Inspired by Huda and Cardi's shared love of bold, transformative glam, Ultra Snatched pairs complexion-brightening pinks with cool lilacs for a visibly brighter, lifted look. The result? Huda Beauty's signature airbrushed finish, turned all the way up. THE SNATCHED BADDIES CAMPAIGN To launch Ultra Snatched, Huda Beauty joins forces with Cardi B for "Snatched Baddies" - a playful, high-energy campaign bringing together two beauty icons known for doing glam their own way. Cardi helped shape the creative alongside Huda, bringing her signature baddie energy to the campaign: confident, unapologetic, playful and always down for a full beat. The partnership brings together Huda and Cardi's distinct worlds through their shared belief that beauty should be fun, expressive and never afraid to be extra. The cinematic campaign plays with the ultimate switch-up: Huda and Cardi trading lives. As their worlds collide, the campaign showcases the transformative power of the Ultra Snatched routine - with plenty of personality, humor and major glam along the way. Rolling out across social, digital and in-store, "Snatched Baddies" brings a new attitude to one of Huda Beauty's most iconic franchises. THE COLLECTION Easy Bake Loose Setting Powder Duos | $43 The iconic Easy Bake formula gets an Ultra Snatched upgrade. Each duo features two complementary, ultra-fine loose powders that can be worn alone or blended together to customize your brightening effect. An adjustable selector makes it easy to choose your shade - or mix both. The formula delivers up to 18 hours of wear with a flashback-free, airbrushed finish. * Cherry Lilac - fair to light skin tones: Cherry Blossom Cake (sheer soft pink), NEW Lilac Muffin (soft, cool-toned lilac) and a soft pinky-lilac blend when mixed. * Pink Ube - medium to tan skin tones: Pink Velvet Cookie (deep rosy pink), Ube Birthday Cake (electric lilac) and a rosy-mauve blend when mixed. Easy Bake Pressed | $40 Easy Bake Pressed gets the Ultra Snatched treatment with two brightening shades designed to instantly lift and perfect the complexion. The superfine, portable powder delivers up to 12 hours of shine control with a smooth, airbrushed matte finish that never looks cakey. * Ube Birthday Cake: Medium with cool lilac undertones. * Pink Velvet Cookie: Tan with warm pink undertones. GET ULTRA SNATCHED Using Huda Beauty's Snatch Map technique, strategically apply Easy Bake Loose Setting Powder Duo to brighten and lift the complexion. Layer Easy Bake Pressed on top to turn up the brightness and lock in that smooth, lifted, airbrushed finish. Media Contact: SOURCE Huda Beauty
Huda Beauty and Cardi B turn up THE Snatch with THE NEW ULTRA SNATCHED COLLECTION. Aug 31, 2026, 00:00 ET Huda Beauty takes its iconic Easy Bake franchise to the next level with its brightest pink-and-lilac powders yet. DUBAI, UAE, Aug. 31, 2026 /PRNewswire/ - Today, Huda Beauty teams up with global superstar Cardi B to launch Ultra Snatched, a bold new expansion of the brand's iconic Easy Bake franchise. Starring Huda Kattan and Cardi B, the launch introduces a fresh pink-and-lilac color story designed to take brightening, lifting and blurring to the next level across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders. Inspired by Huda and Cardi's shared love of bold, transformative glam, Ultra Snatched pairs complexion-brightening pinks with cool lilacs for a visibly brighter, lifted look. The result? Huda Beauty's signature airbrushed finish, turned all the way up. THE SNATCHED BADDIES CAMPAIGN To launch Ultra Snatched, Huda Beauty joins forces with Cardi B for "Snatched Baddies" - a playful, high-energy campaign bringing together two beauty icons known for doing glam their own way. Cardi helped shape the creative alongside Huda, bringing her signature baddie energy to the campaign: confident, unapologetic, playful and always down for a full beat. The partnership brings together Huda and Cardi's distinct worlds through their shared belief that beauty should be fun, expressive and never afraid to be extra. The cinematic campaign plays with the ultimate switch-up: Huda and Cardi trading lives. As their worlds collide, the campaign showcases the transformative power of the Ultra Snatched routine - with plenty of personality, humor and major glam along the way. Rolling out across social, digital and in-store, "Snatched Baddies" brings a new attitude to one of Huda Beauty's most iconic franchises. THE COLLECTION Easy Bake Loose Setting Powder Duos | $43 The iconic Easy Bake formula gets an Ultra Snatched upgrade. Each duo features two complementary, ultra-fine loose powders that can be worn alone or blended together to customize your brightening effect. An adjustable selector makes it easy to choose your shade - or mix both. The formula delivers up to 18 hours of wear with a flashback-free, airbrushed finish. * Cherry Lilac - fair to light skin tones: Cherry Blossom Cake (sheer soft pink), NEW Lilac Muffin (soft, cool-toned lilac) and a soft pinky-lilac blend when mixed. * Pink Ube - medium to tan skin tones: Pink Velvet Cookie (deep rosy pink), Ube Birthday Cake (electric lilac) and a rosy-mauve blend when mixed. Easy Bake Pressed | $40 Easy Bake Pressed gets the Ultra Snatched treatment with two brightening shades designed to instantly lift and perfect the complexion. The superfine, portable powder delivers up to 12 hours of shine control with a smooth, airbrushed matte finish that never looks cakey. * Ube Birthday Cake: Medium with cool lilac undertones. * Pink Velvet Cookie: Tan with warm pink undertones. GET ULTRA SNATCHED Using Huda Beauty's Snatch Map technique, strategically apply Easy Bake Loose Setting Powder Duo to brighten and lift the complexion. Layer Easy Bake Pressed on top to turn up the brightness and lock in that smooth, lifted, airbrushed finish. Media Contact: SOURCE Huda Beauty
Huda Beauty brings its Lip Contour stains to Dubai and Mumbai burger spots. The brand's burger-focused wear test highlights the product's ability to maintain color and definition even under challenging conditions. Published: Aug 29, 2026 2:12 PM Huda Beauty has added three new shades to its Lip Contour Stain range: Rosy Mauve, Berry Brown and Mocha. To mark the launch, the beauty brand turned an everyday challenge for long wear lip products into a community led activation, partnering with burger destinations in Dubai and Mumbai for a messy, food focused wear test. The campaign brought bold lip looks to Dime Burger in Dubai and Veronica's in Mumbai, inviting guests to put the new shades to the ultimate real world test: eating a burger. The central claim was simple. The brand wanted to show that the Lip Contour Stain could hold up through a meal while maintaining its colour and defined matte finish. Three New Shades for Summer The new Lip Contour Stain shades expand Huda Beauty's lineup with three wearable neutral and deeper tones. Rosy Mauve offers a neutral mauve option, Berry Brown brings a richer berry-toned brown to the collection and Mocha adds a warm brown shade suited to everyday lip looks. The product is designed as a lip liner and lip stain hybrid, allowing users to outline the lips before filling them in with colour. Its double-sided flocked applicator is made to support both precise lining and broader application, giving consumers flexibility depending on the look they want to create. Huda Beauty describes Lip Contour Stain as ultra pigmented, no bleed and comfortable for all day wear... Members-only article Unlock the rest of this story. Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence. Used publicly if you comment. Retailboss Inc. encourage your real first name. RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Its reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy. * Since - 2011 * Audience - 50 Million+ * Coverage - Global Markets Its editorial stance Retailboss Inc. prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.
The UK's most searched beauty brands of summer 2026. According to Cult Beauty, Huda Beauty ranks on top, followed by Charlotte Tilbury and Saie. See which other brands make the top 10. August 13, 2026 Assistant Editor According to internal search data from Cult Beauty, Huda Beauty has come out on top as the UK's most-searched beauty brand this summer, with 172,979 searches. Cult Beauty's in-house beauty expert Rina Teslica said: "This summer's search data really shows two things happening at once. There's a real appetite for that Hollywood, lit-from-within glow, but people are also more switched on than ever about looking after their skin barrier underneath it. The brands doing well are the ones that so clearly let you have both." UK's top 10 brands. Research was compiled from April-July 2026 and compared with the same period last year. Brands are ranked by total search volume for the period, with search terms belonging to the same brand combined and ranked accordingly. Brands not currently stocked on cultbeauty.co.uk have been excluded from the list.
Top brands of 2026 by Cosmetify. Cosmetify releases its mid-year Index, and Huda Beauty reclaims the top spot. Cosmetify also predicts what the end of the year might hold. July 27, 2026 Assistant Editor Cosmetify gives us a mid-year look at the brands leading the industry so far in 2026, analysing everything from social media following and engagement to search demand and online buzz. From TikTok favorites to long-established beauty icons, we've tracked the names shaping the conversation. The Comsetify Mid-Year Index also predicts what the end of the year will look like. While TirTir took the top spot in last year's report, Huda Beauty has reclaimed the position thanks to a series of successful product launches, particularly in the booming lip and blush stain categories. Top 15 brands. * Huda Beauty * Kylie Cosmetics * MAC Cosmetics * Fenty Beauty * Dior Beauty * NYX * Makeup By Mario * Rare Beauty * YSL Beauty * Maybelline * Kiko Milano * Charlotte Tilbury * E.l.f. Cosmetics * Rhode * Sol de Janeiro End of year predictions. Moving into the second half of 2026, several brands are showing strong potential for continued growth. K-beauty remains one of the biggest forces shaping the industry, with consumer demand showing no signs of slowing down. Medicube is one to watch, with over 1.5 million monthly searches and a 123% year-on-year increase. Other K-beauty favorites, including Laneige and Beauty of Joseon, are also continuing to build momentum. Luxury beauty is another category set to make an impact in the latter half of the year. The relaunch of Marc Jacobs Beauty could also signal a new wave of interest in luxury makeup.