Public Relations Account Director
Posted on 10/27/2023

51-200 employees

Strategic communications agency for disruptive industries
Company Overview
Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.

Company Stage


Total Funding





San Francisco, California

Growth & Insights

6 month growth


1 year growth


2 year growth

Charlotte, NC, USA
Experience Level
Desired Skills
Social Media
Growth & Marketing
IT & Security
Social Media
  • At least 7 years of PR agency experience
  • Record of high academic achievement with a good degree and A-level results, particularly in English and/or Business
  • Core consumer brand PR background with some knowledge of corporate PR and crisis management
  • Experience in running a reactive and proactive press office and handling incoming press enquiries
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Excellent publicity skills - a strong understanding of the media, editorial requirements, and what 'makes' a story
  • Ability to demonstrate creativity and innovative thinking
  • A wide network of national consumers and businesses as well as regional contacts across a broad spectrum of media
  • Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it!
  • Ability to build relationships internally and externally, interfacing at all levels
  • Superior people and communication skills, both verbal and written
  • Strong organizational and time management skills
  • Team player who works well under pressure
  • Thrives in an environment of flexibility and change
  • Media/Influencer Relations
  • Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same
  • Strong grasp and creative use of social media channels to engage and support efforts
  • Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Client Service/Management
  • Deliver exemplary client service for specified clients
  • This will include: Developing and maintaining a strong working relationship with the client who listens and values your advice
  • Developing a strong working knowledge of your client's business, their competitors and relevant industry bodies
  • Identifying key messages and audiences and developing strategic communications plans
  • Delivering projects and campaigns on time and on budget
  • Understanding the financials of each account, the allocated hours per month vs. actual fee and managing the accounts according to the resulting servicing levels
  • Proactively communicating regularly with clients on the status of deliverables and budget
  • Identify relevant opportunities to secure organic growth and hit your revenue targets
  • Develop and maintain strong relationships with appropriate members of the media
  • Keep abreast of market trends, new technologies and client needs
  • Own account management to ensure monthly client billing is accurate, client expenses are recouped, and accounts are current
  • In addition to leading strategic planning efforts, fully partake in the execution of the programs we develop, as determined appropriate by account, including but not limited to writing/editing, media relations, social media, digital communications and crisis work
  • Be an ambassador for the agency
  • Writing Proficiencies
  • Ability to generate a plan for a campaign or an entire PR program
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
  • Professional, articulate and timely client communication
  • Development of consistent, creative, successful pitches