Email Marketing Specialist

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

PURPOSE OF THE JOB

The Email Marketing Specialist will support the planning, execution, management and measurement of all email communications sent to external audiences.  This position requires a person to have the technical skills and experience with email marketing services and have a keen sense on how to use marketing technologies to drive the organization’s digital marketing programs forward. This role will regularly collaborate with multiple lines of business, digital teams, creative teams, data teams and other stakeholders to develop high-quality email campaigns and journeys that drive our audiences to take engage with multi-channel marketing campaigns.  This position will have a pivotal role in growing our digital marketing capabilities and improving overall customer experience.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

Level 1 – 1 year experience in email marketing, marketing communications or business writing, and relevant business experience

Level 2 – 2 years’ experience in email marketing, marketing communications or business writing, and relevant business experience

Level 3 – 3 years’ experience in email marketing, marketing communications or business writing, and relevant business experience

Required Education

• High-School Diploma or GED in general field of study

Required Licenses

• N/A

Required Certifications

• N/A

PREFERRED QUALIFICATIONS

Preferred Work Experience

Level 1 – 1 year health insurance or healthcare industry experience and 1 year client-side and/or marketing agency experience

Level 2 – 2 years health insurance or healthcare industry experience and 2 years client-side and/or marketing agency experience

Level 3 – 3 years health insurance or healthcare industry experience and 3 years client-side and/or marketing agency experience

Preferred Education

• Bachelor’s Degree in Marketing, Business, Communications, or related field of study

Preferred Licenses 

• N/A

Preferred Certifications

• N/A

This position is hybrid within the state of AZ only.  This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES 

ALL LEVELS

• Collaborate with marketing teams to build and deploy flawless digital communications to multiple marketing segments that drive audiences to engage with marketing materials and achieve desired behaviors.
• Provide support to marketing segments by managing the technical execution of ad-hoc, transactional and journey-based email communications.
• Deliver regular reporting and analysis of digital metrics to help internal stakeholders understand campaign effectiveness and guide strategy of future digital campaigns.
• Implement dynamic content in email content and behavioral triggers within journeys based on audience demographics and previous engagement that led to specific actions and measurable results for the campaign.
• Proactively engage and coordinate activities with internal stakeholders responsible for the digital experience.
• Maintain email marketing calendar for each audience ensuring volume, frequency and cadence are optimized to achieve maximum engagement.
• Maintain regulatory compliance across all digital campaigns/channels
• The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any overtime as requested or needed to perform job responsibilities.
• Special events and meetings require evening and/or weekend availability.
• Assist with other duties not detailed here to further enhance the success of the company’s marketing efforts.
• Work under general supervision
   

LEVEL 2

• Consult with and provide strategic recommendations to marketing leaders to drive audience engagement based on the campaign goals and analytical insights.
• Define and implement A/B or multivariate testing to optimize digital campaigns.
• Work with technical resources from CRM and data teams to ensure segmented lists from multiple data sources is loaded accurately into Salesforce ecosystem.
• Assist in developing and programming customer journeys for variety of campaigns that utilize demographic and engagement data to deploy email, SMS and paid media that drives audiences towards a desired action.
• Intermediate knowledge in AMPscript and SQL for emails and email automations.
• Work under intermittent supervision.

LEVEL 3

• Work with technical resources from CRM and Data teams to define relationships between data systems and taking a hands-on approach to integrating data sources with Salesforce ecosystem and marketing technology applications owned by the Digital Marketing team.
• Determine dynamic content strategy across email journeys through in-depth understanding of available fields in connected data systems, audience demographics, previous engagement and overall campaign goals, recommending specific action and measurable results
• Advance knowledge in AMPscript and SQL for emails, automations, and integrating data with Salesforce ecosystem.
• Work under minimal supervision.
   

ALL LEVELS

• Each progressive level includes the ability to perform the essential functions of any lower levels.
• The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
• All other duties as assigned.

COMPETENCIES 

REQUIRED COMPETENCIES

Required Job Skills

• Intermediate Microsoft Office skills - Word, Excel, and PowerPoint (Applies to All Levels)
• Experience working in email marketing software (Applies to All Levels)
• Intermediate HTML/CSS knowledge (Applies to All Levels)
• Intermediate reporting and analytical skills (Applies to All Levels)
• Ability to use email and text software tools (Applies to All Levels)

Required Professional Competencies

• Work effectively with staff from all divisions (Applies to All Levels)
• Advanced attention to detail (Applies to All Levels)
• Manage projects effectively (Applies to All Levels)
• Have strong organizational skills with quality (Applies to All Levels)
• Able to work in a fast-paced environment, while coordinating multiple projects within the assigned deadlines (Applies to All Levels)
• Display excellent professional and interpersonal skills (Applies to All Levels)
• Support a positive professional work environment (Applies to All Levels)

Required Leadership Experience and Competencies

• Translate daily work into overall company goals and objectives (Applies to All Levels)
• Work effectively with others from all divisions (Applies to All Levels)
• Make decisions in a timely manner, sometime with incomplete information and under tight deadlines (Applies to All Levels)
• Ability to prioritize tasks to ensure completion (Applies to All Levels)

PREFERRED COMPETENCIES

Preferred Job Skills

• Basic knowledge of the Arizona health insurance market
• Excellent interpersonal skills
• Advanced email marketing skills and best practices
• Experience working in Salesforce Marketing Cloud

Preferred Professional Competencies

• Ability to manage complex projects
• Create analysis of data sets

Preferred Leadership Experience and Competencies

• Ability to work well in a team environment
• Ability to communicate with all levels of the organization

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona.  For more information on our company, see azblue.com.  If interested in this position, please apply.