Marketing Science Implementation Lead

Posted on 3/3/2023

Critical Mass

Critical Mass

1,001-5,000 employees

Global digital agency creating connected digital ecosystems

Data & Analytics
Consumer Software
Real Estate


Toronto, ON, Canada

Required Skills
Power BI
Data Science
Web Development
Data Analysis
  • Website/Mobile Tagging:
  • Experience with both Google and Adobe Analytics, and with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.)
  • 5+ years' experience in data layer design, develop SDR and ensure KPIs' are translated to tagging requirements
  • Experience with tag management tools (Adobe Launch, Tealium, Ensighten) and their initial setup and configuration
  • Experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using Adobe Launch
  • Expert-level knowledge in developing Adobe Analytics Solution Design Reference (SDR)
  • Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds
  • Experience in web development or working with a team of web developers or analysts
  • Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
  • Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, Action Script) various Tag Management Systems
  • Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems
  • Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients
  • Extensive experience in data science and advanced analytics applied to solving business problems
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders
  • Experience providing task direction and/or mentoring junior analysts
  • Analytics Implementation:
  • Define, implement, and validate tracking and data gathering strategies
  • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
  • Provide consultative service, training, and validation support to quality assurance/testing
  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
  • Shape analytics content and provide point of view on methodology and technology
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols
  • Manage, develop, and motivate analysts: participate in resourcing, hiring, and training planning
  • Manage daily operations, prioritization activities, resourcing, and overall analytics delivery of CM's analytics stack (Adobe Analytics, Adobe Launch, Adobe Target)
  • Implementation knowledge on media tags (DoubleClick, Bing, LinkedIn, Facebook, etc.)
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications

Critical Mass is a global digital agency that leverages data, AI, design, media, and tech stacks to create connected digital ecosystems and unparalleled experiences for leading brands. Their technologies include data, AI, design, media, and tech stacks.

Company Stage


Total Funding



Calgary, Canada



Growth & Insights

6 month growth


1 year growth


2 year growth



Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible