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Marketing Science Implementation Lead
Confirmed live in the last 24 hours
Toronto, ON, Canada
Experience Level
  • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients
  • Extensive experience in data science and advanced analytics applied to solving business problems
  • Expertise in Python, R, SQL, or other business-relevant statistical programming language
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders
  • Experience providing task direction and/or mentoring junior analysts
  • Website:
  • Experience with both Google and Adobe Analytics, and with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.)
  • 5+ years' experience in Digital analytics implementation
  • Experience with tag management tools (Adobe Launch, Tealium, Ensighten) and their configuration
  • Experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using Adobe Launch
  • Expert-level knowledge in developing Adobe Analytics Solution Design Reference (SDR)
  • Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds
  • Experience in web development or working with a team of web developers or analysts
  • Data engineering/architecture:
  • Experience with ETL techniques, and some involvement in data architecture
  • A/B Testing:
  • Experience with two or more testing platforms (e.g.: Optimizely, Adobe Target, etc.), and knowledge of the strengths and weaknesses of the market leaders
  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
  • Shape analytics content and provide point of view on methodology and technology
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols
  • Manage, develop and motivate analysts: participate in resourcing, hiring and training planning
  • Manage daily operations, prioritization activities, resourcing, and overall analytics delivery of CM's analytics stack (Adobe Analytics, Adobe Launch, Adobe Target)
  • Implementation knowledge on media tags (DoubleClick, Bing, LinkedIn, Facebook, etc.)
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications
  • Implementation:
  • Define, implement, and validate tracking and data gathering strategies
  • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
  • Statistical Analysis:
  • Ideate and develop descriptive and inferential multivariate statistical models
  • Machine Learning:
  • Ideate and develop machine learning models
Critical Mass

501-1,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
  • Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
  • Competitive pay and benefits
  • Match charitable donations up to $100USD
  • Flexible, reasonable work-from-home arrangements whenever possible
Company Core Values
  • Honest
  • Inspired
  • Driven
  • Purposeful
  • Real
  • Equal