Senior Director

Summary: 

This position will lead the marketing department with planning, implementing, executing, and tracking strategic marketing and branding plans. This role will be responsible for content creation and management, assisting in developing effective and innovative brand strategies, managing social media strategy and the company’s online presence, responsible for internal and external communication and efforts. Accountable for building, growing, and inspiring a team of marketing professionals.

Job Functions: 

• Develop and oversee marketing team strategies: Ensuring the strategies align with Vertical Bridge’s goals and objectives
• Create and implement brand, marketing, and communication strategies for Vertical Bridge
• Lead the implementation and execution of strategies leveraging the marketing team, internal and external resources
• Collaborate and create impactful internal branding strategies; corporate marketing and communication materials, including brochures, presentations, email signatures, social media content and more
• Conduct market research and analyze industry trends
• Develop long-form and short-form writing for blogs, emails, letters, press releases, social media, etc.
• Lead and manage the marketing team through concept creation, approvals, and optimizations
• Develop, manage, and update content on Vertical Bridge’s website to reflect desired brand and image strategies
• Partner in the review and editing of external communication efforts, to include press releases and articles
• Drive press and media exposure in collaboration with external agencies
• Develop messaging, talking points, FAQs, and other communications to our Vertical Bridge team
• Conduct monthly analysis of marketing strategy and efforts, providing results and any corresponding recommendations

These job functions are representative of tasks accomplished by incumbents.  The list is not exhaustive; incumbents perform other job-related tasks.

Supervisory Responsibilities: 

None

Working Conditions and Physical Demands: 

Position will work directly from the corporate office with minimum travel.

Education and Experience:

• Four-year degree preferred, preferably in marketing, communications, or another related field
• Minimum 5-7 years of Marketing or Communications experience required
• Minimum 3-5 years of proven leadership experience in building and growing a high performing team
• Prior experience working with various digital, creative, and marketing technology tools such as HubSpot, Webflow, Adobe Creative Cloud and Salesforce
• Proficient user of Microsoft Outlook, Word, Excel, and PowerPoint
• Strong written, editing, and oral communication skills, including the ability to present ideas and suggestions clearly and effectively
• Demonstrated mastery in balancing multiple tasks with the ability to meet deadlines in a fast-paced, changing environment
• Effective in an entrepreneurial culture, working independently and as part of a team