Full-Time
On-Premise Manager
Red Bull
Summit Beverage
Compensation Overview
$70k - $75k/yr
Missoula, MT, USA
In Person
Butte or Bozeman may also be considered. Driving and travel are required 50–74% of the time.
Bachelor's
Category
 Sales & Account Management (1) |
|---|
Required Skills
Microsoft Office
Word/Pages/Docs
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
- Five or more years of professional experience in the beer or beverage industry, hospitality, on-premise sales, or closely related areas.
- Three or more years in a supervisory, administrative, or management capacity.
- A proven track record of success in on-premise channel sales and relationship building.
- Experience working with premium brands and executing high-standard brand activations.
- Strong beverage industry and product knowledge, particularly in the on-premise channel.
- Deep understanding of Red Bull brand values, products, and market positioning.
- Strong sales and negotiation skills with the ability to create win-win partnerships.
- Strong planning, prioritization, and organizational skills.
- Ability to analyze data and develop actionable insights.
- Ability to write reports, business correspondence, and presentations.
- Ability to interpret policies and procedures, delegate responsibilities, monitor administrative activities, and evaluate the performance of staff and contracted vendors.
- Ability to make administrative decisions in fiscal, personnel, procurement, and facility operations areas.
- Proficiency in Microsoft Office, including Excel, PowerPoint, and Word, sales reporting systems, and computer and network systems.
- Ability to work flexible hours, including evenings, weekends, and holidays, as required by the on-premise channel.
- Ability to handle multiple tasks and adapt to changing priorities.
- Ability to comply with company and supplier procedures and policies and applicable federal, state, and local regulations regarding alcohol and non-alcoholic product sales and merchandising.
- Ability to meet the physical requirements of the position, including reading reports, using office equipment, communicating effectively, sitting, standing, lifting approximately 20 pounds, and driving and traveling.
Responsibilities
- Develop and execute strategic sales plans to maximize Red Bull presence and sales across on-premise channels.
- Build and maintain relationships with key on-premise accounts, venue owners and managers, bar staff, event organizers, and industry influencers throughout the state.
- Ensure Red Bull product availability and visibility at points of sale across territory accounts.
- Execute Red Bull premium brand standards, including the Perfect Serve protocol and in-store presentation standards.
- Analyze sales data and market trends to identify opportunities and develop territory-specific action plans.
- Negotiate partnership agreements with key accounts to drive mutual business growth.
- Identify and secure new on-premise business opportunities to expand Red Bull market penetration.
- Monitor competitor activity in the on-premise channel and develop strategies to maintain competitive advantage.
- Track and report key performance indicators, including distribution, sales velocity, display execution, and market share.
- Coordinate with Red Bull representatives and resources to align local execution with national brand strategies.
- Prepare and present Red Bull business reviews and strategic recommendations to leadership.
- Plan and execute Red Bull activations at key events, festivals, and third-party venues to drive brand awareness and product trial.
- Coordinate event logistics, including staffing, materials, and execution.
- Develop relationships with event organizers, promoters, and venues to secure Red Bull presence at high-profile events.
- Manage event recaps, reporting, and return-on-investment analysis for on-premise activations.
- Represent Red Bull at industry events, networking functions, and community gatherings.
- Ensure event activations meet Red Bull brand standards and compliance requirements.
- Provide guidance, training, and support to Sales Representatives across the state who manage on-premise accounts.
- Conduct regular field rides with Sales Representatives to reinforce Red Bull selling strategies and execution standards.
- Develop and deliver training programs on Red Bull products, brand positioning, on-premise selling techniques, and relationship building.
- Share best practices, market insights, and success stories across the sales team.
- Collaborate with Sales Managers and the Director of Beer Sales to align Red Bull initiatives with company objectives.
- Communicate updates on Red Bull programs, promotions, and initiatives.
- Manage Red Bull point-of-sale materials and merchandising assets, including inventory and distribution.
- Execute premium in-store displays and point-of-sale presentations.
- Develop and implement local marketing initiatives that complement national Red Bull campaigns.
- Coordinate promotional programs and incentives with on-premise accounts to drive sales and product trial.
- Monitor and maintain Red Bull brand image standards across on-premise touchpoints.
- Ensure proper rotation and freshness of Red Bull products in all accounts.
- Develop and manage territory business plans and budgets with leadership.
- Participate in monthly sales meetings and present Red Bull updates and performance results.
- Prepare sales presentations for key customers in collaboration with Sales Representatives.
- Maintain accurate records of account information, sales activities, and program execution.
- Follow up with Red Bull and suppliers to ensure collection of billbacks and rebates.
- Participate in annual planning meetings with Red Bull representatives.
- Manage resources efficiently, including budget, materials, and time, to maximize return on investment.
Desired Qualifications
- A Bachelor's degree from an accredited college or university.
- Knowledge of the Montana market and integration into the local on-premise industry.