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Full-Time

Manager – Media Relations

Updated on 9/4/2024

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Social Impact

Mid

Boston, MA, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s Degree in Marketing, Communications, Public Relations
  • 4 to 5 years’ relevant experience
  • Media relations experience
Responsibilities
  • Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
  • Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
  • Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
  • Support creative ideation on a consistent basis
  • Serve as a role model to team members
  • Participation in office-wide initiatives, seminars and meetings to further professional learning and development
  • Actively participate in agency development and assist with new business

Weber Shandwick offers communication and marketing services, including public relations, advertising, and digital marketing, to a diverse clientele such as corporations, non-profits, and government agencies. The firm generates revenue through service fees for tailored solutions like media relations and social media strategy. Its commitment to diversity, equity, and inclusion, along with a focus on sustainability and innovation, distinguishes it from competitors. The goal is to help clients achieve their business objectives through effective and culturally relevant communication strategies.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
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Simplify's Take

What believers are saying

  • Weber Shandwick's rapid growth in the healthcare sector and strategic senior appointments indicate strong market positioning and career advancement opportunities.
  • The launch of the Earned Impact Value Tool showcases the firm's commitment to innovation and measurable results, enhancing client satisfaction and retention.
  • Working on high-profile campaigns like the Barbie buzz can provide employees with valuable experience and industry recognition.

What critics are saying

  • Recent layoffs in New York and Chicago could indicate financial instability or restructuring challenges, affecting job security.
  • The highly competitive nature of the communications and marketing industry requires constant innovation to stay ahead, which can be demanding for employees.

What makes Weber Shandwick unique

  • Weber Shandwick's commitment to diversity, equity, and inclusion sets it apart in the communications industry, making it a leader in inclusive strategies.
  • Their innovative use of AI, analytics, and technology in storytelling and campaign creation provides a competitive edge over traditional PR firms.
  • The firm's focus on sustainability and environmentally responsible practices aligns with the growing demand for corporate social responsibility.