Lifecycle Marketer

About Felix

Felix is Canada’s first end-to-end platform providing on-demand treatment for everyday health. Felix creates digital-first solutions that increase access for common healthcare needs such as mental health, sexual health, and daily health. Founded in 2019, Felix’s approach to healthcare encompasses assessments, lab testing, prescriptions, fast and discreet delivery and ongoing care — all online at www.felixforyou.ca.

About the Role 

Felix Health is looking for a Lifecycle Marketer who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all  transactional patient comms. 

In this role, you’ll have the opportunity to:

• Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.

• Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.

• Draft clear, succinct and persuasive copy for all customer communications.

• Regularly define and execute experiments to optimise our journeys.

• Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert,

We’re looking for someone who has/is:

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.

• Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).

• An understanding of consumer acquisition, activation, engagement and retention strategies.

• A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.

• An effective communicator and copy writer.

• Proven success working with cross-functional teams.

• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset

Benefits 

• Full medical, dental and vision benefits

• Maternity / paternity policy

• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)

• Competitive compensation

• Stock option grant

• Remote first, work from anywhere in Canada 

• Incredible culture powered by an highly collaborative and high performing team

• Large impact at an early stage technology company 

• Professional development opportunities, working closely with founders and senior leadership team

Seniority Level: Senior 

Location: Toronto, Remote (Canada). We have an office in Toronto, but are currently working remotely and open to candidates from anywhere in Canada.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing [email protected].