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HelloFresh launches The Curious Kitchen at the Natural History Museum. July 30, 2026 One in five (20%) British children believe some fruit and vegetables magically appear in shops, according to new research from HelloFresh - revealing a gap in children's understanding of where the food on their plates actually comes from. To help families rediscover that journey, HelloFresh is at the Natural History Museum to launch The Curious Kitchen, an immersive family experience running from now until 30th August 2026. Joined by Britain's favourite gardening grandad, Gerald Stratford, the experience invites children and parents to uncover the remarkable journey some of its favourite ingredients take before they reach the dinner table. Part of HelloFresh's wider Bring Back Dinnertime initiative, the experience invites families to step into an interactive farm-inspired world where they can harvest ingredients, discover the people behind the food they eat and gather around an interactive dining table that reveals the journey from field to fork. Along the way, children and parents are encouraged to explore where food comes from, learn about seasonality and enjoy discovering it all together. The experience comes as new research commissioned by HelloFresh, which surveyed both parents and children across the UK, reveals many children have wonderfully imaginative ideas about where everyday food comes from. Almost one in five (19%) children aged six to eight believe broccoli is simply a baby tree, while only a quarter (24%) correctly identify that it grows from the ground, with some believing it grows in water, shops and even the sky. Children also had some creative theories about other foods, with almost two thirds (63%) of six to eight-year-olds unaware that kiwis grow on plants, instead believing they grow underground, in water or simply appear in shops. Chicken nuggets also caused confusion, as fewer than half (43%) of children aged six to eight correctly identified that they come from animals, with some believing they grow on plants, trees and bushes - suggesting dedicated 'nugget plants' may exist in the minds of many youngsters. Meanwhile, one in ten (10%) children believe bread magically appears in the kitchen. Parents admit they don't always have the answers either. Almost half (43%) say they've struggled to explain where food comes from, with pasta (32%), broccoli (25%) and yoghurt (23%) among the hardest foods to talk about. Encouragingly, however, more than three-quarters (78%) agree the dinner table is the best place to have conversations about ingredients, while nearly half (47%) have grown fruit or vegetables at home to help children better understand how food is produced. Gerald, known for his passion for growing oversize and vibrant vegetables and sharing his gardening journey with millions online, plays a key role in bringing the experience to life, helping families rediscover the joy and curiosity of food growing and the journey from seed to plate. Gerald Stratford, the internet's favourite gardening grandad and food-growing advocate, said: "I've spent years growing vegetables because I believe there's something magical about watching food grow. But food doesn't simply appear in shops or on our plates - every ingredient has a story behind it. That's why I'm delighted to be working with HelloFresh at the Natural History Museum to help families discover that journey together. If we can spark children's curiosity, get them asking questions and inspire them to value where their food comes from and perhaps even want to get green thumbs of their own, then that's a wonderful thing." Philip Doran, CEO of HelloFresh UK & Ireland, said: "Our research shows there's a real opportunity to help children better understand where their food comes from. When children are curious about ingredients, they're more likely to value what's on their plate and enjoy getting involved at mealtimes. Bringing this experience to the Natural History Museum, we hope to spark those conversations, helping families discover the journey behind their food and making dinnertime more meaningful." Adam Farrar, Director of Commercial and Visitor Experience at the Natural History Museum, said: "We're delighted to welcome HelloFresh to the Museum this summer with The Curious Kitchen. This free and inspiring installation explores where food comes from and celebrates the importance of family mealtimes, offering visitors a hands-on way to experience the Museum, create lasting memories, and make the most of their summer holiday visit." The experience is free to visit with museum entry and will be open daily from 10am-5:50pm (last entry 5:30pm) between 28th July and 30th August 2026 at the Natural History Museum, Cromwell Road, London.

HelloFresh issued its first corporate bond, raising €350 million through senior unsecured fixed-rate notes. The notes, which mature in 2031 and carry a 5.5% coupon, were placed with institutional investors on 1 July 2026. The notes are governed by German law and listed on the professional segment of the Euro MTF market of the Luxembourg Stock Exchange. BNP Paribas, Deutsche Bank, Rabobank, and UniCredit served as joint bookrunners for the transaction. Hogan Lovells Cadwalader advised HelloFresh on the deal, with Frankfurt-based partner Michael Schlitt leading the capital markets team. HelloFresh's in-house legal team included Christian Ries, Elmar Willemsen, and Björn Brauer.

Hogan Lovells Cadwalader advises HelloFresh SE on EUR 350m Notes. Press releases | 08 July 2026 Frankfurt - Global law firm Hogan Lovells Cadwalader has advised HelloFresh SE on the issuance of their first corporate bond issue. The standalone notes with a volume of EUR 350 million, maturing on 8 July 2031 and a coupon of 5.5% were placed with institutional investors on 1 July 2026. The notes were offered as senior unsecured fixed rate notes under German law in denominations of EUR 100,000 and listed on the professional segment of the Euro MTF Market of the Luxembourg Stock Exchange. The proceeds of this issuance are intended to be used for general corporate purposes, including the refinancing of existing indebtedness. BNP PARIBAS, Deutsche Bank, Rabobank and UniCredit acted as Bookrunners on this transaction. The Hogan Lovells Cadwalader capital markets team was led by partner Prof. Dr. Michael Schlitt, with additional support from counsel Mark Devlin and of counsel Dr. Susanne Ries. The HelloFresh SE inhouse team comprised Dr. Christian Ries, Dr. Elmar Willemsen and Dr. Björn Brauer.