Simplify Logo

Full-Time

Growth Marketing Manager

Campaigns and Creative Strategy

Confirmed live in the last 24 hours

ManyChat

ManyChat

201-500 employees

Platform for automating customer communications

Enterprise Software

Senior, Expert

Austin, TX, USA

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
UI/UX Design
Marketing
Requirements
  • Minimum of 7 years experience in digital marketing with a proven track record of leading successful performance marketing campaigns.
  • Minimum of 3 years experience leading multi-channel paid media campaigns with a proven track record of creative optimization responsibilities.
  • Robust analytical skills and a knack for interpreting substantial amounts of data and turning them into growth opportunities.
  • Strong project management and interpersonal skills.
  • Adaptable, proactive, and ready to take on the fast-paced challenges of a growing tech environment.
Responsibilities
  • Create and oversee paid media campaigns from conception to execution, ensuring they align with business objectives and target the right audience segments. Campaigns include but are not limited to: evergreen performance marketing, product launches/upgrades, multi-channel brand campaigns, and more.
  • In collaboration with our in-house designers/writers/creatives, drive creative and content strategy optimized for performance marketing channels like Meta, Google, YouTube, and more. Oversee the creation of assets such as videos, graphics, and copy.
  • Work closely with our product/UX and customer success teams to ensure marketing efforts align with customer needs, product updates, and revenue goals.
  • Leverage customer data and market research to gain insights into consumer behavior and preferences.
  • Analyze performance data to assess campaign and creative effectiveness, identify trends, and derive optimization insights.
  • Create reports and update key stakeholders on the progress and impact of our campaigns.
  • Stay updated with industry trends and incorporate new techniques and technologies into creative strategies. Push the boundaries of creativity to differentiate the brand in the market.

ManyChat offers a platform for businesses to automate customer communications through messaging apps like Facebook Messenger and SMS, focusing on small to medium-sized businesses (SMBs). Users can create chatbots that handle tasks such as answering inquiries and sending promotional messages without needing technical skills. The company operates on a subscription model with a freemium plan, providing basic services for free while charging for advanced features. ManyChat's goal is to help SMBs enhance customer engagement and streamline their communication processes.

Company Stage

Series A

Total Funding

$22.5M

Headquarters

San Francisco, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

↑ 20%

1 year growth

↑ 39%

2 year growth

↑ 25%
Simplify Jobs

Simplify's Take

What believers are saying

  • ManyChat's partnerships with Meta and Shopify enhance its capabilities and market reach, providing robust tools for customer engagement and eCommerce.
  • The launch of new features like Recurring Notifications and Instagram DM Automation demonstrates ManyChat's commitment to innovation and staying ahead in the digital marketing space.
  • With nearly 2 million businesses across 190 countries using the platform, ManyChat has a strong and growing user base, indicating market trust and potential for further growth.

What critics are saying

  • Technical issues, such as those previously experienced with multimedia content, could undermine user trust and satisfaction if not promptly resolved.
  • The competitive landscape in digital marketing and CRM is intense, with many players offering similar automation tools, which could pressure ManyChat to continuously innovate.

What makes ManyChat unique

  • ManyChat's focus on SMBs and user-friendly automation tools sets it apart from competitors who may target larger enterprises or require technical expertise.
  • The platform's integration with popular messaging apps like Facebook Messenger, WhatsApp, and Instagram provides a comprehensive solution for multi-channel customer engagement.
  • ManyChat's freemium model allows businesses to start for free and scale up as needed, making it accessible for smaller businesses with limited budgets.