Full-Time

Growth Marketing Manager

Creative Strategy

Posted on 8/2/2024

ManyChat

ManyChat

201-500 employees

Platform for automating customer communications

No salary listed

Senior, Expert

Austin, TX, USA

Hybrid work format allows choosing between home and office.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
UI/UX Design
Marketing
Requirements
  • Minimum of 7 years experience in digital marketing with a proven track record of leading successful performance marketing campaigns.
  • Minimum of 3 years experience leading multi-channel paid media campaigns with a proven track record of creative optimization responsibilities.
  • Robust analytical skills and a knack for interpreting substantial amounts of data and turning them into growth opportunities.
  • Strong project management and interpersonal skills.
  • Adaptable, proactive, and ready to take on the fast-paced challenges of a growing tech environment.
Responsibilities
  • Create and oversee paid media campaigns from conception to execution, ensuring they align with business objectives and target the right audience segments. Campaigns include but are not limited to: evergreen performance marketing, product launches/upgrades, multi-channel brand campaigns, and more.
  • In collaboration with our in-house designers/writers/creatives, drive creative and content strategy optimized for performance marketing channels like Meta, Google, YouTube, and more. Oversee the creation of assets such as videos, graphics, and copy.
  • Work closely with our product/UX and customer success teams to ensure marketing efforts align with customer needs, product updates, and revenue goals.
  • Leverage customer data and market research to gain insights into consumer behavior and preferences.
  • Analyze performance data to assess campaign and creative effectiveness, identify trends, and derive optimization insights.
  • Create reports and update key stakeholders on the progress and impact of our campaigns.
  • Stay updated with industry trends and incorporate new techniques and technologies into creative strategies. Push the boundaries of creativity to differentiate the brand in the market.

ManyChat offers a platform for businesses to automate customer communications through messaging apps like Facebook Messenger and SMS, focusing on small to medium-sized businesses (SMBs). Users can create chatbots that handle tasks such as answering inquiries and sending promotional messages without needing technical skills. The company operates on a subscription model with a freemium plan, providing basic services for free while charging for advanced features. ManyChat's goal is to help SMBs enhance customer engagement and streamline their communication processes.

Company Size

201-500

Company Stage

Series A

Total Funding

$23.1M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for personalized experiences boosts ManyChat's AI-enhanced chatbot solutions.
  • Conversational commerce growth offers ManyChat opportunities in e-commerce integrations.
  • 5G expansion enhances mobile messaging, benefiting ManyChat's service offerings.

What critics are saying

  • Emerging competitors offer similar services at lower prices, threatening ManyChat's market share.
  • Changes in Facebook's API policies could disrupt ManyChat's integration capabilities.
  • Privacy-focused messaging apps may reduce ManyChat's effectiveness on Facebook Messenger and WhatsApp.

What makes ManyChat unique

  • ManyChat offers user-friendly chatbot creation for non-technical SMBs.
  • The platform supports multimedia content, enhancing digital marketing strategies.
  • ManyChat's subscription model provides advanced features for better customer engagement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Hybrid Work Options

Professional Development Budget

Conference Attendance Budget

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 2%

2 year growth

↓ -3%
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