Full-Time

Growth Marketing Manager

Creative Strategy

Posted on 8/2/2024

ManyChat

ManyChat

201-500 employees

Automates customer communications via messaging

Consumer Software
Enterprise Software

Senior, Expert

Austin, TX, USA

Hybrid work format allows choosing between home and office.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
UI/UX Design
Marketing
Requirements
  • Minimum of 7 years experience in digital marketing with a proven track record of leading successful performance marketing campaigns.
  • Minimum of 3 years experience leading multi-channel paid media campaigns with a proven track record of creative optimization responsibilities.
  • Robust analytical skills and a knack for interpreting substantial amounts of data and turning them into growth opportunities.
  • Strong project management and interpersonal skills.
  • Adaptable, proactive, and ready to take on the fast-paced challenges of a growing tech environment.
Responsibilities
  • Create and oversee paid media campaigns from conception to execution, ensuring they align with business objectives and target the right audience segments. Campaigns include but are not limited to: evergreen performance marketing, product launches/upgrades, multi-channel brand campaigns, and more.
  • In collaboration with our in-house designers/writers/creatives, drive creative and content strategy optimized for performance marketing channels like Meta, Google, YouTube, and more. Oversee the creation of assets such as videos, graphics, and copy.
  • Work closely with our product/UX and customer success teams to ensure marketing efforts align with customer needs, product updates, and revenue goals.
  • Leverage customer data and market research to gain insights into consumer behavior and preferences.
  • Analyze performance data to assess campaign and creative effectiveness, identify trends, and derive optimization insights.
  • Create reports and update key stakeholders on the progress and impact of our campaigns.
  • Stay updated with industry trends and incorporate new techniques and technologies into creative strategies. Push the boundaries of creativity to differentiate the brand in the market.

ManyChat provides a platform for businesses to automate and manage customer communications through messaging apps like Facebook Messenger and SMS. It primarily targets small to medium-sized businesses (SMBs) that want to improve customer engagement and streamline communication. The platform allows users to create chatbots that can answer inquiries, send promotional messages, and process orders, all without requiring technical expertise. ManyChat operates on a subscription-based model, offering a freemium plan where basic services are free, but advanced features come with a paid subscription. This includes tools for automation, analytics, and integration, helping businesses enhance their marketing strategies. Unlike some competitors, ManyChat focuses on user-friendly automation and multimedia content support, ensuring a smooth experience for its users. The company's goal is to empower SMBs to leverage automated messaging for better customer engagement and operational efficiency.

Company Stage

Series A

Total Funding

$22.5M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

↑ 3%

1 year growth

↑ 0%

2 year growth

↓ -6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized experiences boosts ManyChat's customization features.
  • Conversational commerce rise offers ManyChat e-commerce integration opportunities.
  • WhatsApp's popularity in emerging markets expands ManyChat's user base potential.

What critics are saying

  • Emerging chatbot platforms offer similar services at lower prices, threatening market share.
  • Facebook API changes could disrupt ManyChat's feature offerings.
  • Data privacy regulations may increase ManyChat's operational costs.

What makes ManyChat unique

  • ManyChat offers user-friendly chatbot creation for non-technical SMBs.
  • The platform supports integration with major messaging apps like WhatsApp and Instagram.
  • ManyChat provides a freemium model, attracting businesses with free basic services.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Hybrid Work Options

Professional Development Budget

Conference Attendance Budget

INACTIVE