Salesforce Marketing Cloud Architect

Job Responsibilities:

• Essential Job Functions The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation.
• Determines and develops architectural approaches and solutions, conducts business reviews, documents current systems and develops recommendations of how to proceed with the infrastructure design
• Ensures success of application or infrastructure planning, configuration, and deployments.
• Evaluates existing or proposed systems and business requirements to develop solutions and technologies to solve the business need within the Enterprise Reference Architecture.
• Devises or modifies procedures to solve problems considering system and application capacity and limitations, service level agreements and business requirements.
• Coordinates with other teams and vendors within an application or infrastructure domain to troubleshoot problems, coordinating with department users and system administrators.
• Responsible for quality assurance reviews of assigned projects and the evaluation and documentation of team procedures, applications, and/or infrastructure.
• Identifies opportunities for application, code, or infrastructure reuse. Supports the development of software, data delivery, or infrastructure platforms with reusable components that can be orchestrated together into different methods for different business areas.
• Coordinates architecture implementation and modification activities. Assists in postimplementation and continuous-improvement efforts to enhance performance and provide increased functionality. Ensures the conceptual completeness of the technical solution.
• Analyzes the current architecture to identify weaknesses and develop opportunities for improvements. Identifies, and when necessary, proposes variances to the Enterprise Reference
• Architecture to accommodate project or business requirements.
• Provides strategic consultation to business partners and IT teams. Advises on options, risks, costs versus benefits, system impacts, and technology priorities.
• Interacts and interfaces with support partners to ensure solutions are architected correctly.
• Occasionally works with support partners to resolve major issues.
• Domain Specialization: Skills are specific to the given system, application, or infrastructure domain below.

Basic Qualification

• 7+ years of experience in Salesforce Marketing Cloud architecture and implementation.
• Hands-on experience with Journey Builder, Email Studio, Mobile Studio, and Interaction Studio.
• Experience integrating SFMC with CRM, eCommerce, POS, and Data Warehouses (REST/SOAP APIs, ETL, MuleSoft, Snowflake).
• Proficiency in AMPscript, SSJS, SQL, and Python (preferred) for advanced automation and personalization.
• Optimize Journey Builder, Interaction Studio, and Einstein AI for customer engagement and conversion optimization.