Head of Marketing

Key Responsibilities:

• Strategic Marketing: Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages.
• Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits.
• Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance.
• Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence.
• Analyze paid, earned, and owned media to develop and execute effective marketing strategies.
• Social Media Management: Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram.
• Produce a wide range of marketing materials, including blog articles, social media posts, and website copy.
• Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement.
• Track and report on social media performance and engagement metrics, making recommendations for improvement.
• Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions.
• Provide support in executing PR strategies and product announcements.

Key Requirements:

• Minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management.
• Bachelor’s degree in Communications, Marketing, or a related field.
• Exceptional English writing and communication skills.
• Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech.
• Deep understanding of degen culture, memes, and web3 lingo.
• Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics.
• Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders.
• Experience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds.
• Strategic thinker with a proactive, organized, and detail-oriented approach.

What We Offer:

• Cutting-Edge Web3 Industry Exposure / Innovation-Driven Work Culture
• Globally Remote / Diverse Environment / Learning Opportunity
• Company events / Team Bonding / Professional & Leadership Growth
• Healthcare benefits (For US employees) / Unlimited Paid Time off
• Global Wework Membership