Digital CX Brand Specialist

Who We're Looking For - Digital CX Brand Specialist

Clearlink partners with the world’s leading brands to create unique consumer engagements that attract, acquire, and develop brand advocates while driving revenue and retention. We’ve partnered with several industry leaders to help manage and grow their digital customer engagement programs. The Digital CX Brand Specialist serves as a key player on the social media “brand love” dream team, embracing the brand, voice, and tone on behalf of our client partners to create the ultimate customer experience (CX). This position reports to the Team Lead for the Brand Engagement practice in Clearlink’s Draper, UT office. 

Core Focus:

• Drive positive and unique customer experiences through crafting social engagements on behalf of the brand partner, with the intent of raising brand awareness, fostering brand adoption, increasing customer satisfaction, and deepening brand loyalty. 
• Serve as a leader on customer relationship management by representing the brand partner (and their respective products/services), in line with brand voice and tone, product knowledge, corporate guidelines, and training, while also developing a strong understanding and comprehension of trends, preferences, and pain points of current and potential customers. 
• Provide memorable, unique responses at scale to cultivate impactful brand relationships with customers via social media channels and other designated digital touchpoints.
• Identify and source social opportunities to surprise and delight (S&D) users by sending them swag/promotional items/products. Own the process from start to finish, from locating and qualifying opportunities (based on client guidelines) to fulfillment and follow up with recipients. 

Role and Responsibilities: 

• Reply to brand engagement-related social media consumer posts (including X (Twitter), Instagram, TikTok, Threads, Youtube, and Facebook) on behalf of client partner, adhering to client-specific social media playbook and guidelines including engagement protocol, voice/tone, and escalation procedures, during designated support business hours. 
• Maintain a consistently high standard of brand responses as well as productivity in the day-to-day of the role. 
• Proactively research, locate, surface, and potentially engage in timely and brand-appropriate sharable user-generated content (UGC) to recommend for repost across client-owned social channels. 
• Support and expand proactive social listening to:
  • Identify opportunities to create more personalized, near real-time customer- influenced engagement replies and content.
  • Pinpoint emerging customer trends in real-time to elevate as wider call-to-action / user-generated brand engagement opportunities.
  • Locate and support “newsjacking” opportunities; i.e. flagging potentially relevant trending hashtags, social, and/or cultural moments for engagement and/or content creation inspiration.
  • Track consumer response to GTM roll-outs and competitive insights as requested.
• Proactively recommend new content or effective brand engagement solutions, based on observations, trends, and information gathered from results of digital engagements and additional community insights
• Ensure escalations are processed correctly and in a timely manner using the appropriate and necessary tools and processes.
• Provide accurate and relevant feedback on internal processes and tools to internal departments (including team lead, social media analysts, and account management) and/or clients to identify information that can be used to optimize current processes, such as the development of knowledge base (KB) resources for the team. 

Experience and Education:

• Fluent in reading, writing, and speaking English.
• Excellent grasp of grammar, punctuation, and spelling nuances of the English language. 
• Excellent written and verbal communication skills, comprehension skills and thorough attention to detail. 
• 1-3 years of experience managing social communities for brands or organizations preferred, online user-to-user support, community management social media, or marketing communications. 
• High-level understanding of digital channels, including similarities and differences between social media networks, messaging apps, web-based chat, community forums, consumer review sites, self- service content, and e-mail. Must also understand the difference between using social media on behalf of a company as opposed to personal use. 
• Previous experience with social media management tools such as Sprinklr, Khoros, etc. or other related technology platforms is highly desirable. 
• 1-3 years customer service experience or experience working in a related industry preferred. 
• Ability to quickly adopt and retain high-level knowledge and expertise on client’s products and services. 
• Strong organizational and time management skills. 
• True ownership mindset with resilience and resolve to follow-through. 
• Typing speed of 40 words per minute is desirable.
• High school diploma required.

Perks That Set Us Apart

• 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• 🧑‍💻 Flex Schedule: This role follows our hybrid flex schedule for Utah-based employees within 50 miles of our Draper, UT office. Expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
• 🌎 World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
• 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
• 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. 

• Once your application is submitted, we will review it and be in touch
• 30-min phone call with the Recruiting Team
• 30 minute Test Project/Assessment
• 30-min - 1 hour interview with the Hiring Manager
• 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.

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