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Full-Time

Partner Marketing Lead

Posted on 9/6/2024

Canonical

Canonical

1,001-5,000 employees

Provides enterprise support for Ubuntu OS

Data & Analytics
Consulting
Enterprise Software

Senior, Expert

Remote in USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Experience in B2B marketing and experience working with strategic corporate partners to develop co-marketing initiatives
  • Strong customer/partner relationship management skills
  • Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
  • Track record of delivering strong results and innovation
  • Growth mindset - someone who is not afraid to think big and take on risk
  • Willingness to roll up your sleeves
  • Exceptional verbal and written communication skills
  • Ability to work and thrive in a self-starter, fast-paced and changing environment
  • Loves diverse work assignments and enjoys the opportunity to try new approaches and overcome challenges
Responsibilities
  • Lead a team of Partner Marketing Managers
  • Grow partner sales through integrated partner marketing programs, across system integrators, public cloud, device manufacturers and semiconductors
  • Come up with scalable and efficient marketing campaigns to drive Canonical products, with the objective to build marketing frameworks that can be leveraged globally
  • Grow the value proposition of co-marketing programs for current partners and attract new partners
  • Drive marketing consistency among partners to ensure Ubuntu brand and value proposition is accurately and professionally represented
  • Establish & support relationships with partner sales, channel, and marketing teams to improve partner sales potential for Canonical products, services and technologies
  • Develop & maintain a deep understanding of partner business strategies and objectives. Craft co-marketing strategies and programs that benefit both Canonical and partners, from messaging to program delivery
  • Advocate for mutual business development. Help build customer demand for partner products that will grow sales. Bring together Canonical and partner capabilities to improve touch points to elevate awareness and business opportunities

Canonical publishes Ubuntu, a popular open-source operating system, and offers various commercial services related to it. Their products include extended security maintenance, kernel livepatch services, and enterprise support, which help businesses maintain secure and efficient infrastructure. Canonical partners with hardware and software vendors to certify that Ubuntu operates effectively on different devices, enhancing its reliability and market presence. Unlike many competitors, Canonical emphasizes security, data center automation, and developer experience, providing tools for package management and compliance. Their goal is to deliver customizable and secure open-source solutions to a diverse clientele, from individual developers to large enterprises.

Company Stage

N/A

Total Funding

$12.8M

Headquarters

London, United Kingdom

Founded

2004

Growth & Insights
Headcount

6 month growth

9%

1 year growth

21%

2 year growth

41%
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Simplify's Take

What believers are saying

  • Canonical's introduction of MicroCloud demonstrates its commitment to innovation in scalable clusters and edge deployments, targeting IoT computing.
  • The company's partnerships, such as with DeepComputing and InoNet, highlight its influence and capability in diverse technological areas like RISC-V laptops and Edge AI deployment.
  • Canonical's continuous development and support for Ubuntu, including upcoming releases like Ubuntu 24.04 LTS, ensure a reliable and up-to-date platform for users.

What critics are saying

  • The competitive landscape of enterprise open-source solutions requires Canonical to continuously innovate to maintain its market position.
  • Reliance on subscription-based services and enterprise support contracts may limit revenue diversification.

What makes Canonical unique

  • Canonical's strong focus on open-source principles and its leadership in the Linux ecosystem set it apart from competitors in the enterprise software market.
  • Their comprehensive suite of services, including extended security maintenance, kernel livepatch services, and enterprise support, provides a robust and secure infrastructure solution for enterprises.
  • Partnerships with hardware and software vendors for certification ensure that Ubuntu runs smoothly on various devices and platforms, enhancing its market reach and reliability.
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