Full-Time

Director – Brand & Creative Management

Posted on 7/7/2026

Deadline 7/22/26
Farm Credit Canada

Farm Credit Canada

1,001-5,000 employees

Federal Crown corporation financing Canadian agriculture

Compensation Overview

$140.3k - $189.8k/yr

+ Performance-based Incentive

Winnipeg, MB, Canada + 3 more

More locations: Toronto, ON, Canada | Kanata, Ottawa, ON, Canada | Edmonton, AB, Canada

Hybrid

Hybrid work option; some in-office days may be required.

Category
UI/UX & Design (1)
Required Skills
Branding/Brand Strategy
Risk Management
Marketing

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Requirements
  • Proven experience leading brand, marketing and creative strategies at a senior level
  • Extensive experience leading large teams and managing cross-functional projects in complex organizations
  • Strong communication, facilitation and collaboration skills, with the ability to influence senior leaders and align teams
  • Creative vision combined with strong business judgment, conceptual, analytical and problem-solving skills
  • In-depth knowledge of brand management, metrics, integrated marketing communication, advertising, and promotion planning and execution
  • Proven experience managing budgets, resources, contractors and risk while delivering high-quality multi-channel work
  • A degree in business administration, marketing or communications, supplemented by credentials and/or seven or more years of experience in marketing, brand, communications or advertising, or an equivalent combination of education and experience
  • The position is designated as bilingual (English and French), and the successful candidate must be able to communicate in both of Canada’s official languages. If no qualified bilingual candidate is found for this position, a qualified unilingual candidate will then be considered and supported in training in the second official language. Both bilingual and unilingual candidates are therefore encouraged to apply.
Responsibilities
  • Champion our brand identity, lead brand strategy, including positioning, messaging and architecture, aligned with corporate priorities and the customer value proposition
  • Advise senior leaders on brand and integrated marketing approaches informed by brand research, trends, best practices, insights, and risk management
  • Oversee the operations, development and execution of digital, graphic, print and video creative across the organization, including digital asset management
  • Direct national and regional marketing advertising campaigns that build awareness, visibility and reputation with targeted external audiences, including media planning and buying
  • Lead brand programs, education, collateral, branded office experiences, trade show and events branding, as well as sourcing employee uniforms and promotional items
  • Oversee photography, video production and multimedia development through in-house teams and external partners
  • Manage team resources, budget, technology, priorities and workflows to support high-quality delivery and long-term capability
  • Develop and lead a high-performing team of employees and contractors, fostering a safe, inclusive and collaborative culture
  • Partner with the Vice-President to guide brand identity, employee brand and visual standards across customer and employee channels
Desired Qualifications
  • Knowledge of multimedia production, digital marketing, social media, media planning and buying, print production and procurement
  • Experience developing and measuring impact of large-scale national or regional campaigns
  • Knowledge of FCC business practices, processes and culture
  • Agriculture industry knowledge and awareness of current marketing industry trends and best practices
  • Bilingualism (English and French) is a strong asset

Farm Credit Canada (FCC) is a federal Crown corporation fully invested in Canadian agriculture and food. It provides financing, insurance, software, learning programs, and other business services to producers, agribusiness owners, and agri-food entrepreneurs across Canada, supported by 100 offices and a headquarters in Regina. FCC’s products help farmers and agri-food businesses fund operations, manage risk, and improve capabilities through software and learning programs. The company differentiates itself by its 100% focus on Canadian agriculture, nationwide footprint, and a culture centered on teamwork, leadership, respect, and accountability, along with being a top employer. FCC aims to help the Canadian agriculture sector grow and succeed by offering financial services and business resources tailored to producers and agribusinesses.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Regina, Canada

Founded

1959

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Simplify Jobs

Simplify's Take

What believers are saying

  • Restoring 2% annual productivity growth could yield $30B in additional farm income.
  • FCC's $5B coalition accelerates capital access for ag-tech startups by 2030.
  • British farm land values rose 9.3% in 2025, strengthening collateral for FCC's loan portfolio.

What critics are saying

  • Middle East conflict spikes fertilizer costs, forcing higher deferrals and eroding liquidity in 3–6 months.
  • BC land values fell 1.7% in 2025, creating localized collateral devaluation in Kootenay fruit regions.
  • FLC investment exposes FCC to higher-default subprime borrowers, increasing portfolio losses in 12–18 months.

What makes Farm Credit Canada unique

  • FCC is Canada's only Crown corporation dedicated solely to ag and food financing.
  • FCC uniquely deploys $2B by 2030 specifically for agri-food tech innovation and sustainability.
  • FCC operates Innovation Farms powered by AgExpert to test new on-farm technologies safely.

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Benefits

Performance Bonus

Company News

Business in Vancouver
Mar 25th, 2026
B.C. agtech venture Miraterra closes $16M funding round

Company say it empowers farmers, food producers, and industries to make smarter, more efficient and sustainable decisions

Les Affaires
Mar 24th, 2026
The average value of agricultural land is soaring again in Canada.

The average value of agricultural land is soaring again in Canada. Carrot harvest at Mas & Fils Jardiniers, in Saint-Michel, Quebec (Photo: Christinne Muschi / The Canadian Press) Agricultural land prices in Canada continued to climb last year, but some regions experienced more pronounced increases than others, according to a new report from Farm Credit Canada (FCC). The value of Canadian agricultural land increased by an average of 9.3% in 2025, extending an upward trend that has lasted for more than three decades, the federal Crown corporation notes. The increase last year was comparable to that of 2024, but more moderate than the 11.5% jump recorded by the sector in 2023. "Over the past year, the Canadian agricultural land market remained resilient, defying expectations, as producers continued to make strategic acquisitions, thereby supporting the value of cultivated land, irrigated land, and pastures nationwide," the report states. "The market was still favored by the appeal of agricultural land as a long-term investment, limited supply, and strong competition among farms seeking to expand." Buyers do not appear to have been discouraged by trade uncertainty caused by U.S. tariffs and rising input costs, such as fertilizers, but the report specifies that "these issues continue to represent significant risks to assess in the future." Significant variations by province. The Prairie provinces recorded the largest increases last year: 12.2% in Manitoba, 11.4% in Alberta, and 9.4% in Saskatchewan. In Ontario, values increased by 2.2% due to limited supply of high-quality land, while Quebec also remained below the national trend with a 4.8% increase. British Columbia recorded an average provincial decrease of 1.7%. This decline in British Columbia marked a sharp reversal from the 11.3% increase recorded in 2024. It was most pronounced in the Kootenay region, in the southeast of the province, with a 21.1% decrease in the average value of cultivated land. "Efforts to establish a fruit-growing region have encountered persistent challenges, and prolonged production difficulties have led many producers to withdraw from the market," the report indicates. J.P. Gervais, executive vice-president overseeing the loan portfolio in the agricultural production sector at FCC, points out that "there is no single agricultural land market in Canada." "It's an asset that is obviously not mobile; therefore, local conditions, production composition, and different dynamics within the province will play a determining role in explaining these trends." Mr. Gervais tells journalists during a teleconference that buyers are being cautious in markets where value growth is slowing. "Demand appears stronger for assets that suggest increased production or higher productive value in the future." Support due to global disruptions. At the end of last week, FCC announced an expansion of its client support program for trade disruptions, launched about a year ago in response to U.S. tariffs. The conflict in the Middle East has hindered fertilizer shipments in recent weeks; therefore, the program is extended to businesses facing the latest market shocks. The agency offers an additional credit line of up to $500,000, new term loans, and the possibility for existing clients to defer principal payments on its existing loans for up to 12 months. Mr. Gervais indicates that these aids do involve increased debt, but they give operators leeway to get through what he hopes is only a short-term situation without having to take hasty measures. "We don't want farms to be forced to make decisions that are not in their long-term interest," he adds. "The situation was already very tight for producers before the emergence of this recent conflict, and we expect profitability to be even more strained due to the events we are currently witnessing in the Middle East." Mr. Gervais indicates that long-term prospects are promising, despite current challenges. "The world needs more from us, more from Canada." Lauren Krugel, The Canadian Press

The Grower
Mar 20th, 2026
Farm Credit Canada supports producers as fertilizer market uncertainty grows.

Farm Credit Canada supports producers as fertilizer market uncertainty grows. March 20, 2026 As conflict in the Middle East heightens concerns about the rising cost of inputs, Farm Credit Canada (FCC) is expanding its Trade Disruption Customer Support Program to help agribusinesses, farm operators and food processors affected by rising fertilizer costs and energy prices. "When global tensions rise, producers are often left wondering how it might affect the inputs they rely on," said Justine Hendricks, president and CEO at FCC. "While we cannot control those events, we can ensure producers have the financial flexibility and support they need to navigate uncertainty. FCC is ready to help producers keep their operations moving forward." Originally introduced in response to trade tariffs affecting Canadian agriculture, this FCC program will now also offer support to help producers and agribusinesses manage financial pressures caused by unexpected market shocks. Global urea prices have already risen amid concerns about potential supply disruptions from a region that plays a major role in global nitrogen fertilizer exports. Through the Trade Disruption Customer Support Program, FCC offers relief for existing customers and new clients who meet lending criteria. The program offerings include access to an additional credit line of up to $500,000, new term loans, and the option for existing FCC customers to defer principal payments for up to 12 months on existing loans. Customers and non-customers who are interested in finding out more may contact their local FCC office or call 1-800-387-3232 to discuss their individual situation. Lending due diligence will be carried out on all applications. FCC economists have published analysis examining potential impacts on fertilizer availability and pricing for Canadian producers here: Concerns about fertilizer availability amid turmoil in the Middle East | FCC

StreetInsider
Jan 13th, 2026
EverGen secures $13M credit facility with Farm Credit Canada to repay corporate debt

EverGen Infrastructure Corp., a Vancouver-based renewable energy company, has secured a $13 million term loan and $250,000 operating line of credit from Farm Credit Canada through its subsidiary Fraser Valley Biogas. The proceeds will repay a majority of the company's corporate debt, with closing expected in the coming days. The company is also extending the second tranche of its non-brokered private placement, offering up to 3.33 million common shares at $0.60 each to raise up to $2 million. Combined with the first tranche that closed in May 2025, which raised $5 million, the total placement could generate up to $7 million. EverGen operates a renewable natural gas infrastructure platform, acquiring and developing waste-to-energy projects primarily in Canada.

Pattison Media
Dec 12th, 2025
The Everything Red Deer Podcast turns 1!

The Everything Red Deer Podcast turns 1! Interview with Jason Fiske of Farm Credit Canada about the FCC Young Farmer Summit in Red Deer! (15:27) Over the coming weeks, watch for more of The Everything Red Deer Podcast, including a birthday special, Dec. 12, and two rdnewsNOW.com Year In Review specials Dec. 26 and Jan. 2. Dec. 19 is TBD. Subscribe to and follow The Everything Red Deer Podcast on Spotify, Apple Podcasts, Amazon Music, Pocket Casts, or listen directly on rdnewsNOW.com. Feel free to drop the podcast a rating on your favourite platform. For local news delivered daily to your email inbox, subscribe for free to the rdnewsNOW newsletter here. You can also download the rdnewsNOW mobile app in the Google Play and the Apple App Stores.

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