Full-Time

Product Marketing Manager

Posted on 9/5/2024

BeyondTrust

BeyondTrust

501-1,000 employees

Cybersecurity solutions for IT protection

Cybersecurity

Junior, Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Management
Segment
Marketing
Requirements
  • 2-3 years of experience in product marketing and with security software products. Previous sales engineering, customer success, or product management experience is a strong plus.
  • Experience in one of the following domains/areas (secrets management, continuous integration, continuous delivery, application security, containers, Kubernetes, privileged access management, secrets management)
  • The ability to connect technical capabilities to use cases and business issues
  • A good understanding of current and emerging market needs and then translating them into compelling messages.
  • The ability to understand and present marketing and pipeline metrics to inform decision-making and strategy development to a large audience
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications, including but not limited to, customer presentations, sales trainings, and analyst briefings.
  • Excellent time management skills and be able to coordinate across many teams and to iterate and deliver in a fast-moving environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Experience with Software-as-a-Service offerings is a plus.
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
Responsibilities
  • Be the driving force behind getting your BT product to market, driving growth (revenue and adoption). This includes developing and driving the go-to-market strategy for BeyondTrust’s offerings in the Privileged Credential, Secrets Management, and DevOps security areas.
  • Develop and lead our messaging and buyer enablement by defining, managing, and delivering differentiated competitive messaging and market positioning to our worldwide sales force.
  • Deliver and manage content to assist with the development and execution of marketing campaigns and demand generation programs.
  • Collaborate with campaign and operations teams to optimize the lead to close process for your product area.
  • Launch new – or update existing – solutions working with product management, sales, operations, marketing, training, and support functions.
  • Be technically curious and display a foundational level of technical understanding of the solution, market segment, and customer needs.
  • Provide the entire organization with strategic intelligence and actionable insights that enable us to exploit emergent opportunities.

BeyondTrust offers cybersecurity solutions that protect organizations from internal and external threats. Their main products include Privileged Access Management (PAM) for controlling access to critical systems, Vulnerability Management for identifying security weaknesses, and Endpoint Protection for securing devices. They stand out by serving a diverse range of clients, from large enterprises to small businesses across various industries. The company's goal is to provide comprehensive security solutions that help organizations effectively manage and secure their IT environments.

Company Stage

Acquired

Total Funding

$11.8M

Headquarters

Johns Creek, Georgia

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for identity-centric solutions due to remote work and cloud adoption.
  • Expansion of European cloud region aligns with data residency compliance demand in EMEA.
  • Recognition in Gartner Magic Quadrant enhances brand reputation and attracts enterprise clients.

What critics are saying

  • Recent breach by Chinese actors may impact client trust and future contracts.
  • Vulnerabilities in Remote Support products could affect customer confidence if not addressed.
  • Inclusion in CISA's Exploited Vulnerabilities List may lead to increased regulatory scrutiny.

What makes BeyondTrust unique

  • BeyondTrust's identity-centric approach secures the entire identity attack surface effectively.
  • Their Privileged Access Management is recognized as a leader in the 2024 Gartner Magic Quadrant.
  • BeyondTrust's solutions cater to diverse industries, including finance, healthcare, and technology.

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Benefits

Flexible Work Hours

Hybrid Work Options

INACTIVE