Simplify Logo

Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

BeyondTrust

BeyondTrust

1,001-5,000 employees

Cybersecurity solutions for IT protection

Data & Analytics
Consulting
Enterprise Software
Cybersecurity
Financial Services
Gaming

Junior, Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Management
Segment
Marketing
Requirements
  • 2-3 years of experience in product marketing and with security software products. Previous sales engineering, customer success, or product management experience is a strong plus.
  • Experience in one of the following domains/areas (secrets management, continuous integration, continuous delivery, application security, containers, Kubernetes, privileged access management, secrets management)
  • The ability to connect technical capabilities to use cases and business issues
  • A good understanding of current and emerging market needs and then translating them into compelling messages.
  • The ability to understand and present marketing and pipeline metrics to inform decision-making and strategy development to a large audience
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications, including but not limited to, customer presentations, sales trainings, and analyst briefings.
  • Excellent time management skills and be able to coordinate across many teams and to iterate and deliver in a fast-moving environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Experience with Software-as-a-Service offerings is a plus.
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
Responsibilities
  • Be the driving force behind getting your BT product to market, driving growth (revenue and adoption). This includes developing and driving the go-to-market strategy for BeyondTrust’s offerings in the Privileged Credential, Secrets Management, and DevOps security areas.
  • Develop and lead our messaging and buyer enablement by defining, managing, and delivering differentiated competitive messaging and market positioning to our worldwide sales force.
  • Deliver and manage content to assist with the development and execution of marketing campaigns and demand generation programs.
  • Collaborate with campaign and operations teams to optimize the lead to close process for your product area.
  • Launch new – or update existing – solutions working with product management, sales, operations, marketing, training, and support functions.
  • Be technically curious and display a foundational level of technical understanding of the solution, market segment, and customer needs.
  • Provide the entire organization with strategic intelligence and actionable insights that enable us to exploit emergent opportunities.

BeyondTrust provides cybersecurity solutions designed to protect organizations from both internal and external threats. Their main products include Privileged Access Management (PAM), which helps control and monitor access to critical systems, and Vulnerability Management, which identifies and addresses security weaknesses in IT infrastructure. They also offer Endpoint Protection to secure devices like laptops and mobile phones from cyber threats. BeyondTrust differentiates itself from competitors by serving a wide range of clients, including large enterprises, government agencies, and small to medium-sized businesses across various industries such as finance, healthcare, retail, and technology. The company's goal is to ensure the security of IT environments by offering software licenses, subscription services, and professional support, while also partnering with resellers and system integrators to enhance their market presence.

Company Stage

Series A

Total Funding

$103.4M

Headquarters

Johns Creek, Georgia

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Being named a leader in KuppingerCole's report and receiving the 2024 Tech Innovator Award by CRN highlights BeyondTrust's strong market position and potential for growth.
  • The introduction of cloud-native solutions like Password Safe in the UAE expands BeyondTrust's market reach and offers new revenue streams through subscription-based models.
  • Strategic acquisitions like Entitle strengthen BeyondTrust's product portfolio, making it a more attractive employer for those interested in cutting-edge cybersecurity solutions.

What critics are saying

  • The competitive cybersecurity landscape requires BeyondTrust to continuously innovate to maintain its market position.
  • Integration challenges from acquisitions like Entitle could pose risks to operational efficiency and product development.

What makes BeyondTrust unique

  • BeyondTrust's focus on Privileged Access Management (PAM) and Vulnerability Management sets it apart in the cybersecurity market, offering specialized solutions that address critical security needs.
  • The company's recent acquisition of Entitle enhances its capabilities in Just-in-Time (JIT) access and modern identity governance, providing a more comprehensive security platform.
  • Recognition as a leader in multiple categories by KuppingerCole and CRN underscores BeyondTrust's innovation and market leadership in identity security.